Global Pandemic Impact on Workplace Transformation: Amazon Case Study

This case study evaluates the impact of the global pandemic on accelerating workplace transformation at Amazon. It explores changes within the organization, challenges faced during the pandemic, and ways to manage workplace transformation. The research employs a positivism philosophy and deductive approach, utilizing surveys to gather data from Amazon employees. The findings provide recommendations for managing workplace transformation during similar situations, emphasizing flexible work arrangements and ensuring business continuity. The study uses both primary and secondary data collection methods to provide a comprehensive analysis.

Research Project

Contents
Research Title: To evaluate and assess the impact of the global pandemic on accelerating
workplace transformation. A case study of Amazon.......................................................................1
INTRODUCTION...........................................................................................................................1
Research Aim...............................................................................................................................1
Research Objectives.....................................................................................................................1
Research Questions......................................................................................................................1
Rationale of Research..................................................................................................................2
LITERATURE REVIEW................................................................................................................2
To understand changes in organization due to global pandemic ................................................2
To evaluate different challenges faced by companies while working during global pandemic . 3
To recommend different ways to manage workplace transformation during pandemic situation.
.....................................................................................................................................................3
RESEARCH METHODOLOGY....................................................................................................4
Research Philosophies.................................................................................................................4
Research Approach......................................................................................................................4
Research Strategies......................................................................................................................5
Research design...........................................................................................................................5
Research instruments...................................................................................................................5
Data collection.............................................................................................................................6
Data Analysis...............................................................................................................................6
Sampling......................................................................................................................................6
Questionnaires.............................................................................................................................6
DATA ANALYSIS AND INTERPRETATION.............................................................................7
Recommendation.......................................................................................................................10
CONCLUSION..............................................................................................................................10

REFERENCES..............................................................................................................................12

Research Title: To evaluate and assess the impact of the global pandemic on
accelerating workplace transformation. A case study of Amazon.
INTRODUCTION
Workplace transformation is undertaken as the ongoing process that considers times and
study as well as it can effectively need to adapted over the period. Moreover, this may be also
explained as the activities of firms for changing several business aspects in order to enhance their
operations.Additionally, this is vital for company in order to conduct various task related with
workplace transformation while adaption of new technology. For this report, the chosen
organisation is Amazon which is known to be the American multinational technology that
concentrates upon e-commerce, cloud computing, digital streaming and artificial intelligence. Its
headquarters is in Seattle, Washington, United States. The topics which are discussed in this
report are aim, objectives, questions and rationale of investigation, literature review. Moreover,
research methodology, data analysis and interpretations in explained. Apart from this, reflection
and recommendation are also discussed in this report.
Research Aim
“To evaluate and assess the impact of the global pandemic on accelerating workplace
transformation. A case study of Amazon”.
Research Objectives
 To understand changes in organization due to global pandemic
 To evaluate different challenges faced by companies while working during global
pandemic
 To recommend different ways to manage workplace transformation during pandemic
situation.
Research Questions
 What are the changes in organization due to global pandemic
 What are the different challenges faced by companies while working during global
pandemic
 What are the different ways to manage workplace transformation during pandemic
situation.
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Rationale of Research
The main cause behind conducting the study is to evaluate and assess the impact of the
global pandemic on accelerating workplace transformation. Additionally, it will assist
organisations for gaining efficacious knowledge regarding the transformation of work areas. In
addition to this, it will help scholar for learning and improving proficiencies that are
communication, researching, data analysis and many more. Also, this is helpful professionally as
well as personally.
LITERATURE REVIEW
Literature review is basically regarded as the vital study areas as this is the imperative in
forming the descriptive analysis with aids in deep evaluation upon the particular investigation
areas. So, the respective chapter is essentially for improving the explained the theoretical data in
respect to maximise acknowledging associated with the selected topic that is useful in
maximising the practices of firms. In addition to this, this section is mainly depends upon
secondary source of data such as journals, articles and so on. Also, it assists the whole evaluation
in forming the theoretical concepts associated with study area.
To understand changes in organization due to global pandemic .
According to Deacon (2021), The overall COVID-19 pandemic has incited associations to
manage their endeavors in as of late found ways. Briefly, they're defying huge degree changes to
their methodologies; eventually, they ought to change and continue to make strides on their
exceptional goals.
 Training can be given to ensure laborers know about the devices and systems open to
give input in a distant environment and remain related with partners and directors.
Furthermore, zeroing in on correspondence lines will give you an all the more sweeping
point of view across gatherings, as well as help to lift handiness plunges that certainly
occur during change states.
 Setting rules and suppositions for virtual work will help with keeping people drew in and
valuable during times of weakness. Various agents have never expected to have or
participate in virtual social affairs before-they may not be sure the appropriate way of
behaving or may not be certain about using virtual development or facilitated exertion
contraptions right away. Giving empowering arrangement and improvement to your
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association, for instance, virtual gathering the leaders training and composed exertion the
board, can help delegates with turning, embrace better methodologies for working and
work usefully.
To evaluate different challenges faced by companies while working during global pandemic .
According to Fuchs (2021), A large number of the business are take on ready to embrace
the computerized change and make a beneficial development in an association culture. The
significant issues which are connected with organization is to look at the change for further
developed execution exercises and produce the feasible nature in lengthy run viewpoint. Another
test is that a large portion of the endeavors are failed inside the organization and become
convoluted to determine the nature. In last, computerized work environment change are flopped
because of obstruction from the representatives (Biggest Challenges to a Successful Digital
Transformation, 2021). These difficulties are looked by organization, which are required to have
been settled for the progressive development in future market. These difficulties which the
organization confronted are unique and insufficient. It is vital for organization , to make suitable
systems which are useful and compelling for the development of alternate point of view of the
market and representatives (Wexler and Oberlander, 2021).
To recommend different ways to manage workplace transformation during pandemic situation.
According to Rosen (2021), Amidst the financial interference being looked in view of the
COVID-19 eruption, associations that can anyway work are being tried with how best to ensure
business lucidness. By virtue of these associations, only one out of every odd individual can
work from a good ways, and for specific regions delegates really need to go to work. Under we
have perceived two or three appropriate workplace gauges that organizations can embrace to
continue running their movement while restricting the risks of neighborhood of the COVID-19
disease, supporting value levels, thusly shielding the business and specifically their delegates.
Flexible work arrangements
To ensure immaterial contact between delegates, as well as among laborers and clients, suppliers,
and various accomplices, versatile work strategies should be considered. For staff that are not
supposed to be in the working environment, remote working should be engaged. If this is
impossible unpreventably, this propose splitting of gatherings as of late communicated to avoid
mass spread. This activity will not simply discard silly on the spot staff from being in contact
with one another, yet also works with the hardships being gone up against with working
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watchmen in view of school terminations for the year. Taking into account a reduced seven day
stretch of work, diminished hours out of each and every day, or stuffed plan for finishing work
might be a couple decisions to help delegates, while helping with decreasing redundancies and
help with directing extended revenue in organizations later in the year.
RESEARCH METHODOLOGY
Research methodology is regarded as the aspects which depicts related to several methods
applied by the scholars for gathering, analysing and determining the particular information
related to study. In addition to this, it is undertaken as method which researcher can evaluates the
valid and reliability of investigation. Also, it generally facilitates highlights that study that is
conducted by determining the each study area. There are numerous kinds of research
methodologies which are used by researcher to conduct the research efficaciously. The main
intent of this is to evaluates the cause behind researcher approach while performing the specific
research.
Research Philosophies
It is regarded as the methods which depicts associated to the ways through that researcher can
gather, use and determine the data effectually. Moreover, there are essentially two kinds of
research philosophies such as positivism and interpretivism. Both philosophies are vital for
scholar but within respective investigation, researcher is focused on adopting positivism
philosophy (Bhasin, 2021). This is so it assists to gather information in regards of numerical
way. Through using particular philosophy, investigator focused on wider range of situations in
less duration. In addition to this, scholars can collect information regarding with chosen topics in
optimal period and cost appropriately. Also, positivism provides effective outputs due to this
research aim & objective can be achieved properly.
Research Approach
It is undertaken to be the other research methodology prospects which is regarded by
researcher in order to gather the data. Moreover, it basically incorporates the plan and procedures
to conducts the research efficiently. In addition to this, it is classified in 2 that are deductive and
inductive approach. In recent investigation, the opted approach is deductive approach starts with
specific hypothesis development, being observed by researcher and holds it in specific context.
This is so it assists in collecting numerical information and also this help to collect quantitative
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data in fewer periods. Through applying the deductive approach, scholars gathers the
information, distinct sample numbers as well as determine their conceptions related to chosen
topic. Also, the researcher have not adapted inductive approach as it accumulates qualitative data
and also it undertake more time as compare to other one.
Research Strategies
It is the prospects through that researcher can collect the information in regards to current
investigation. Moreover, there are numerous types of research strategy such as action research,
survey and many more. In addition to this, there are various strategies which assists to collect the
information related with opted study topic. Within respective investigation, the opted strategy is
survey. It is adapted as it render numerical information by adapting several participants number.
This helps to attain the investigation in less duration efficaciously. Also, scholars have not
selected the another strategies as it is not beneficial for present study and it do not aids in
accomplishing the research in systematised manner.
Research design
It is the methods which help in gaining relevant data due to those study aim & objectives
can be attained in systematically. In addition to this, it might be efficacious as this helps in
accomplishing several circumstances such as generalising the findings and validity of
investigation. Moreover, it is classified into 3 such as experimental, exploratory and descriptive
study design. Additionally, the investigator have to focus on opting descriptive research design
as it assists to gather quantitative data effectually. They main cause behind adopting descriptive
design as those it provides numerical data with appropriate facts. Also, researcher has opted
descriptive research as it aids to renders described information related to particular investigation.
Research instruments
It incorporates numerous techniques that aids to accomplish the research efficaciously. In
addition to this, there are few instruments which is used by scholars like questionnaires,
interview etc. within respective investigation, the opted instrument is questionnaire.
Additionally, scholar has adapted questionnaire as it helps in gathering effectual data in less
duration and cost efficient way. Herein, 25 workers of Amazon are opted depends on the random
sampling methods. With aids of questionnaires, researcher can accumulate first hand information
related to the topic in optimal period.
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Data collection
It is undertaken as the prospects which helps to accumulate and determine information
regarding particular study. It is classified in 3 ways like primary as well as secondary data
collection method. In respective investigation, scholar focus on adapting both method to attain
the research efficaciously. Additionally, the primary data collection method is opted by
researcher as it helps in gathering fresh information in representing study. Also, investigator can
gain original as well as authentic content related to selected topic.
Primary Research Methods: Primary data can be describe as the way of gathering original and
accurate data which is collected for the first time.
Quantitative method: Qualitative technique for research includes inside and out and point by
point type of investigation which is will generally be more mind boggling and monotonous.
Survey: This is described as the accumulation of data from a sample of individuals by its
responses to questions.
Qualitative method: Quantitative technique for research involves collection of truth and data in
numeric term that is not difficult to gather and present.
Interviews: An interview is a qualitative research method that relies on asking questions in order
to collect data.
Secondary Research Methods: secondary data can be explain as the way of finding information
form already collected data. Then again, utilization of secondary source is additionally essential
it will quite often lead a base and structure current review dependent on past discoveries and
existing data.
Data Analysis
This is related to the prospects of research methodology that is applied to determine the
information regarding opted study topic. In addition to this, it is basically of two kinds frequency
distribution and thematic method to analyse the data. Additionally, frequency distribution
method is utilised while data is into numerical way and is depends upon quantitative method.
Also, determining the respective form of information is quite simple and relevant that may be
formed upon it. For it, scholar opts frequency distribution analysis as this facilitates relevant
results.
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Sampling
It is regarded as the manner through those data is gathered from larger participants number.
In addition to this, it is the methods which is classified into 2 such as probability and non
probability sampling. Additionally, particular investigation focus on adapting probability
sampling as it gather information fro respondents with helps of random sampling method.Herein,
25 workers of Amazon are opted depends on the random sampling methods.
Questionnaires
Q1. According to your point of view, do you have any knowledge about the transformation of workplace?
Yes
No
Q2. What are the changes in organization due to global pandemic?
Facilitating training & development
Adoption of digitalization
Q3. What are the different challenges faced by companies while working during global pandemic?
Issues in performance management
Difficulties in customer growth and understanding
Using effective process of digitalisation
Q4. What are the different ways to manage workplace transformation during pandemic situation?
Flexible work arrangements
Remote working
Adopting advanced technology
Q5. Base upon you point of view, what are the impacts of COVID-19 on maximising the transformation of
workplace?
Positive impacts
Negative impacts
Q6. Any suggestion
DATA ANALYSIS AND INTERPRETATION
This is related to the prospects of research methodology that is applied to determine the
information regarding opted study topic. In addition to this, it is basically of two kinds frequency
distribution and thematic method to analyse the data. Additionally, frequency distribution
method is utilised while data is into numerical way and is depends upon quantitative method.
Also, determining the respective form of information is quite simple and relevant that may be
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formed upon it. For it, scholar opts frequency distribution analysis as this facilitates relevant
results.
Frequency Distribution table
Q1. According to your point of view, do you have any knowledge about the transformation of
workplace?
Frequency
Yes 20
No 5
Q2. What are the changes in organization due to global pandemic? Frequency
Facilitating training & development 7
Adoption of digitalization 18
Q3. What are the different challenges faced by companies while working during global
pandemic?
Frequency
Issues in performance management 8
Difficulties in customer growth and understanding 7
Using effective process of digitalisation 10
Q4. What are the different ways to manage workplace transformation during pandemic
situation?
Frequency
Flexible work arrangements 6
Remote working 9
Adopting advanced technology 10
Q5. Base upon you point of view, what are the impacts of COVID-19 on maximising the
transformation of workplace?
Frequency
Positive impacts 20
Negative impacts 5
Q6. Any suggestion
INTERPRETATION
Q1. According to your point of view, do you have any knowledge about the transformation of
workplace?
Frequency
Yes 20
No 5
Interpretation: As per the above graphs, out of 25 participants, 20 of them are with yes and other
5 are in favour of No.
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Q2. What are the changes in organization due to global pandemic? Frequency
Facilitating training & development 7
Adoption of digitalization 18
Interpretation: As per the above graphs, out of 25 participants, 7 of them are with facilitating
training & development and other 18 are in favour of adoption of digitalization.
Q3. What are the different challenges faced by companies while working during global
pandemic?
Frequency
Issues in performance management 8
Difficulties in customer growth and understanding 7
Using effective process of digitalisation 10
Interpretation: As per the above graphs, out of 25 participants, 8 of them are with issues in
performance management and other 18 are in favour of difficulties in customer growth and
understanding. Also, rest 10 are responding towards using effective process of digitalisation.
Q4. What are the different ways to manage workplace transformation during pandemic
situation?
Frequency
Flexible work arrangements 6
Remote working 9
Adopting advanced technology 10
Interpretation: As per the above graphs, out of 25 participants, 6 of them are with flexible work
arrangements and other 9 are in favour of remote working. also, rest 10 are responding towards
adopting advanced technology.
Q5. Base upon you point of view, what are the impacts of COVID-19 on maximising the
transformation of workplace?
Frequency
Positive impacts 20
Negative impacts 5
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Interpretation: As per the above graphs, out of 25 participants, 20 of them are with positive
impacts and other 5 are in favour of negative impacts
Q6. Any suggestion
Interpretation: It has been suggested to Amazon that they have to concentrates upon adopted effective ways such as
remote working and adaption of advanced technology.
Discussion on research outcomes
From the above, it has been concluded that transformation of workplace plays crucial role
within organisation. As the ongoing process that considers times and study as well as it can
effectively need to adapted over the period. Moreover, this may be also explained as the
activities of firms for changing several business aspects in order to enhance their operations.
Additionally, Amazon that they have to concentrates upon adopted effective ways such as remote
working and adaption of advanced technology. Due to this, various the different challenges faced
by companies while working during global pandemic such as issues in performance
management, difficulties in customer growth and understanding etc.
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY
While carrying out particular analysis, I has concentrates after following examination as
well as I am concentrating after recognizing different skills connected with myself. Thus, this has
been resolved that I having compelling correspondence and time usage abilities which help to
successfully achieve research. Besides, It additionally help me to speak with other individual in
basic manner. In this, there are different types of procedures as well as approaches alongside
amassing of data to achieve research. Furthermore, entire expectation related with research is
appropriately achieved by abilities during explicit time length stages. Likewise, I guarantee that
my proficiencies help me to finish examination as well as sorted exercises in light of time need
for every movement. Also, there are a few types of skills that assists me with improving people
support to perform different exercises in effectual way.
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Furthermore, I also get to learn various methods such as positivism philosophy as it assists to
gather information in regards of numerical way. Through using particular philosophy,
investigator focused on wider range of situations in less duration. deductive approach assists in
collecting numerical information and also this help to collect quantitative data in fewer periods I
also gain knowledge about survey render numerical information by adapting several participants
number. This helps to attain the investigation in less duration efficaciously.
Alternative method
It has been analyse that observation can be used in future project based on the disadvantages of
the questionnaire and interviews as it have some drawbacks. Also in future, researcher can
conduct correlation and regression analysis using spss software.
Recommendation
As per the above it has been recommended that they have to concentrates upon adopted
effective ways such as remote working and adaption of advanced technology. Also, they would
have to provide the flexible work arrangement for their staff as its enhance their productivity and
performance.
CONCLUSION
Based on the above report, it has been concluded that global pandemic impact the workplace
transformation. As this may be also explained as the activities of firms for changing several
business aspects in order to enhance their operations. Additionally, this is vital for company in
order to conduct various task related with workplace transformation while adaption of new
technology. Moreover, literature review is performed as this is essentially for improving the
explained the theoretical data in respect to maximise acknowledging associated with the selected
topic that is useful in maximising the practices of firms. In addition to this, it is undertaken as
method which researcher can evaluates the valid and reliability of investigation. Also, it
generally facilitates highlights that study that is conducted by determining the each study area.
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