Transformation of Business Activities

This project investigates the transformation of business activities through digital technology, focusing on Softwire Ltd. It includes aims, objectives, project management plans, research methodologies, data analysis, and recommendations based on findings. The research highlights the impact of digital technologies on business operations and employee performance, emphasizing the importance of adapting to digital changes in the IT sector.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS

TITLE: TRANSFORMATION OF BUSINESS ACTIVITIES THROUGH DIGITAL
TECHNOLOGY.
TASK 1
P1 Development of aims and objectives
Background of Study
Companies across the world are continuously moving towards digital business changes as
they are forced to make improvement in their business process and development of new business
opportunities as well as models (Lewis, 2015). Digitalization or digital-technology has extended
the reach of business enterprise, improved management decisions and speed of developing new
products and services (Novoseltseva, 2017). In other words, small business enterprises have used
new digital technologies to radically enhance their performance (Taylor, Bogdan and DeVault,
2015). It has also played important in transformation of business activities of organisation
regulation their business in the field of information technology sector (Hess and et.al., 2016).
There are various important business activities such as marketing, production, distribution and
marketing. In marketing, different technologies like social media, E commerce, internet and
direct mail have been used by small business enterprise to promote their products and services.
In operations, cloud computing technology have been used to store data base and information
related to business. Software like DBMS and Pay Packs are also digital technologies which are
used in human resource department at small business enterprise to collect and store information
about employees. Although. Online service, payment and booking facilities are the facilities
which are emerged after implementation of digital technologies.
It has provided them major support in development of software and functions to meet the
emerging requirements of their clients (Neuman, 2013). With an aim to change their users
traditional methods. Present research is conducted on analysing impact of digital technologies on
transformation of business activities of Softwire Ltd, based on London and are led by co
founders Pete Kenny, Phile Marsden and Dan Shavick, who all remain involved in the
company's day to day activities (Novoseltseva, 2017). It usually delivers software engineering
service, develop and design solutions and consultancy services to some leading UK's brands. In
order to undertake research, scholar has developed some important aims and objectives which
provides a direction to complete research and getting relevant outcomes.
1

Aim: “To investigate how digital technologies has transformed the business activities in IT
sector- a study on Softwire solutions.”
Objectives:
 To assess various digital technologies that can help in transforming business.
 To analyse different digital technologies applied by Softwire in business operations.
 To investigate how digital technologies has transformed the business activities at
Softwire.
 To recommend methods through which Softwire Solutions can improve application of
digital technologies for transformation of business activities
P2 Project management plan
WBS Task Name Durati
on Start Finis
h
Predecess
ors Resource Names Cost level of
risk
1 Identifying title of
project 5 days
Mon
2/19/
18
Fri
2/23/
18
£0.00 Low
2 Making problem
statement 4 days
Mon
2/26/
18
Thu
3/1/1
8
1 £250.0
0 Moderate
3 Setting deadlines to
allocate resources
11
days
Fri
3/2/1
8
Fri
3/16/
18
2 £150.0
0 Moderate
4 Literature review 5 days
Fri
3/2/1
8
Thu
3/8/1
8
1,2
Books, Journals,
Internet and
articles
£500.0
0 High
5
Choosing
techniques for
investigation
4 days
Mon
3/19/
18
Thu
3/22/
18
3 £100.0
0 Moderate
6 Cost calculation 5 days Fri
3/9/1
Thu
3/15/
4 £300.0 High
2

8 18 0
7 Data Interpretation
and analysis 7 days
Fri
3/23/
18
Mon
4/2/1
8
5 Questionnaires £475.0
0 High
8 Evaluating results
and findings 4 days
Fri
3/23/
18
Wed
3/28/
18
4,5 £100.0
0 Low
9
Presenting
conclusion and
recommendations
5 days
Fri
3/16/
18
Thu
3/22/
18
6 £100.0
0 Moderate
10 Documenting
results 2 days
Tue
4/3/1
8
Wed
4/4/1
8
7 £25.00 High
11 Submission of
report
2.5
days
Tue
4/3/1
8
Thu
4/5/1
8
6,7 £0.00
In order to complete the research, proper plan has been made that disclose the work
performed by scholar to complete the project. Relevant project time frame and resources are also
analysed which are used to complete the study.
Cost: For completion of research, there is a requirement of financial resources. These financial
resources are also needs to allocated by scholar for different activities which he will complete in
this project. Proper framework has been developed to achieve the aims and objectives of project.
There are various important expenditure have been done
Risk: Present research also involves some risk and limitation which are occurred due to lack of
adequate financial resources and time duration.
Time: It implies to the time which is to be taken scholar for completion of project activities. In
present context, the total time of research is determined by the researcher is 54.5 days.
Communication: The scholar will communicate the progress of research to the team members
once in a week by Email and other communicate channel. It will also communicate with superior
3

to gain acceptance on selection of topic and action plan used to complete research. Further,
researcher will also interact with management of Softwire to proceed the further collection of
data and analysing of influence of digital technologies on business operations.
Quality: By using both primary and secondary research resource for data collection scholar has
made the research more reliable and valid. Literature and articles relevant to topic are used
collection of relevant information.
Project Scope: Scholar has carried out this project with the scope of analysing various digital
technologies which can be implemented by organisation for transformation of business activities.
Budget: The total budget of the project is determined to be at £2000.
P3 Work Break down structure and Gantt chart
Work break down structure
A Gantt chart for research project.
4
Illustration 1: Work break down structure of research

Illustration 2: network diagram
TASK 2
P4 Small scale research by qualitative and quantitative research methods
For completion of investigation on the ways through which digital technology provides
infleunce on transformation of business activities of Softwire. Research methodology is analysed
as framework that is used by scholar for conducting small scale research on transformation of
business activities by using digital technologies in small business enterprise. Various important
qualitative and quantitative aspects of data collection is used by scholar to collect data and
interpretation of results. Below given are the important research methodologies which are used
for carrying out small scale research on transformation of business activities such as:
5
Ill
Illustration 3: Gantt chart

Research Philosophies: A philosophy is identified as feeling of scholar about the ways through
which the data related to the topic will be collected, analysed and used. The main objectives of
this is to analyse the belief of research (Berman, 2012). It has been classified in to two main
parts such as Positivism and interpretivism.
Present research is based on analysis transformation of business activities in small
business enterprise Softwire Limited. Research helps in identification of ways for collection,
measurement and interpretation. In this research scholar aims to use the combination of both
positive and interpretive philosophy in order under research effectively. Positive philosophy is
used to develop a structured plan for conducting research process and being able to derive the
solution from the data which gathered. Interpretivism philosophy is based on naturalistic view of
data collection through interview and observation. By using this, Scholar will be able to
accomplish aims and objectives as it helps in carrying out analysis on digital technologies which
has transformed business activities of small scale enterprise.
Research approach: It is also analysed complex aspects of undertaking research and also
considered as blue print for collection of information. Basically there are tow approaches of
research which are commonly used by scholar for undertaking research such as qualitative and
qualitative (Smith, 2015). The qualitative approach of research is used for analysing aim and
objectives of the research in theoretical aspect (Fitzgerald and et.al.,, 2014). Further, quantitative
method of research philosophy has been used by scholar for collection and computation of data
and information. In this research, scholar has carried out analysis of small business enterprise to
analyse transformation of business activities through digital technologies. In this research,
scholar has used the quantitative research approach to accomplish the research effectively
because it aids in computation and analysis of data effectively. Deductive research approach has
been utilized by scholar because it useful for testing assumptions related to transformation of
digital technology in small business enterprise.
Research Design: Making a design of conducting research refers to development of strategies
through which scholar will be able to integrate various components of research study in coherent
and logical manner (Neuman and Robson, 2014). It is also analysed as important for scholar to
collect the information related to impact of digital technologies on transformation of business
activities. In order to complete the research, it is important for scholar to carefully make
6

selection between the type of research design. In this research project scholar is executing on
small scale research on transformation of business activities through digital technologies in IT
sector. Research design helps integration of components in order to carry out small scale
research in coherent and logical manner.
There are mainly type of commonly used research design like exploratory and descriptive
research design. Exploratory research design is mainly focused on in-depth analysis of
information which is a time consuming and difficult methods. Further, descriptive research
design method aids the management in determining the theories related to the topic (Janowski,
2015). Thus, for completion of research appropriately scholar has used descriptive research
design methodology which provides an ability to researcher for analysing the theories.
Descriptive research design helps scholar in accomplishment of aims and objectives of research
on small business enterprise in IT sector. It also helps in addressing research problems in
appropriate manner.
Data collection: It is also important process used for collection and measurement of information
on the basis of relevant data about the company collected by scholar. Two methods of data
collection are there such as primary and secondary. These are developed with an aim to complete
the projects effectively by collecting information. This project is based on analysis of business
activities performed at small business enterprise in IT sector and impact of digital technologies
on those business activities. Data collection helps scholar in identification of relevant data
through interview, observation and analysis. Primary methods of data collection is considered as
more effective as it provides fresh data for undertaking research (Panneerselvam, 2014). It
involves two methods such as questionnaire and survey. In this study, Questionnaire methods is
utilized by scholar to collect information by framing questions related to the topic of
transformation of business activities through digital technology. Primary research methods helps
in making research more reliable and accurate as it provides reviews of participants on
transformation of business activities through digital technologies
Further, secondary source of collecting data involves collection of data from internet, book,
journals and other articles. Thus, in order to collect specific data related to Softwire, scholar had
decided to use the both primary and secondary method of data collection. Relevant articles relate
to topic have been identified through internet to carry out analysis of IT Sector in UK. Various
7

books and journals have also been used to collect secondary information on transformation of
business activities through digital technologies
Sampling: It is important methodology which is used by scholar in research for the purpose of
statistical investigation, specific people are selected from large population. Mainly it has been
divided in two parts such as probabilistic and non probabilistic. Probabilistic method is based on
quantitative approach and involves methods like random, systematic, stratified sampling (BNS
and HV, 2013). Non probabilistic method is based on qualitative approach and involves
convenience and purposive sampling. In this research, scholar has used Simple random sampling
method . 20 employees are taken and questionnaire has been provided to them for collection of
information. Simple random method is effective because in this each and every participant from
population will get a chance to be a part of sampling. It does not involve statistical analysis and
mathematical calculation.
Data analysis: Important framework which is used for analysis and interpretation of data for
making effective information. It is also analysed useful for delivery of information about the
outcomes achieved from undertaking research on impact technology on transformation of
business activities. Most effective methods in research because it makes the project more reliable
for users. It helps the users to understanding the concept of collected data in adequate manner. In
present research, researchers is using the thematic methods of data analysis in which charts and
graphs are used to present the information.
Ethical consideration: In this research, there are some ethical issues have been considered such
as informed consent and confidentiality of data (Silverman, 2016). It is important for scholar to
collect information from participants by taking consent of their supervisors at workplace. In this,
permission of participants and respective authority in softwire has been taken to avoid further
ethical issues. Moreover, data collected from employees will be kept confidential and after
completion of project it will be destroyed.
Research limitations: There are some issues have been faced researcher in collection data from
participants (Brinkmann, 2014). At initial stages, they have not provided cooperating due to their
IT policy but after taking permission from HODs, they have provided cooperation. Lack of time
duration has created problems in collecting specific information about activities performed by
organisation.
8

TASK 3
P5 Analysis of research and data using appropriate tools and techniques
Data analysis
Analysis of research and findings have been carried out by using thematic
analysis method which is used for completion of qualitative analysis. Themes have
been prepared by scholar on the basis of findings and feedbacks of 20 participant.
Questionnaire is designed by scholar on the basis of research on transformation of
business activities through digital technologies at Softwire, Various important tools
and techniques have been used for interpretation of data and statistics which is
used for collection of data.
Questionnaires
Name:
Company:
Post:
Age lies between:
(a)
(b)
(c)
1. Do analysed that digital-technology has transformed business operations.
(a) Yes
(b) NO
(c) Not sure
2. Is digital business technologies is important for organization?
(a) Yes
(b) NO
(c) Not sure
9

3. In which department of softwire, digital technology has provided its major influence?.
(a) Marketing
(b) Production
(c) Finance
4. Do you consider that after utilization of digital-technology company's performance has been
enhanced?
(a) Yes
(b) NO
(c) Not sure
5.Do you agree that digital technology assists making products and services more reliable ?
(a) Yes
(b) NO
(c) Not sure
6. What type of problem is commonly occurred in organization while application of digital
technologies?
(a) Lack of understanding.
(b) employees incompetencies.
(c) Lack of resources.
7. What type of problem is commonly occurred in organization while application of digital
technologies?
(a) Improves performance level
(b) Better quality services
(c) Increase in customers base
8. Do digital technology positively impacts on your performance?
(a) Yes
10

(b) NO
(c) Not sure
Theme 1 Digital-technology has transformed business operations.
1. Do analysed that digital-technology has transformed business
operations. No. of respondents
(a) Yes 10
(b) NO 6
(c) Not sure 4
Total 20
Interpretation: In this research project, undertaken on analysing the influence of digital-
technology on transforming business, Questionnaire was prepared to collected information.
Present analysis states that, 10 respondents have said “Yes” because they consider that digital
technology has transformed the business operations. 6 Respondents have stated “No”, because
they belive that no transformation has been transformation has been occurred whereas 4
11
(a) Yes (b) NO (c) Not sure
0
1
2
3
4
5
6
7
8
9
10
10
6
4 Column B

respondents was confused. Thus, it is clear that digital technology has transformed the business
operations of Softwire.
Theme 2 digital business technologies is important for organization.
2. Is digital business technologies is important for organization? No. of respondents
(a) Yes 12
(b) NO 5
(c) Not sure 3
Total 20
Interpretation: From this chart, it is clear that there are 12 respondents who feels that digital
technology is important for organisation. 5 respondents are those who have denied the statement
because they feel that it is not important for organization. 3 respondents was not sure about the
statement because they have not participates in such activities. Thus, it is clear that digital-
technology is important for Softwire.
Theme 3Digital technology has provided its major influence on production department of
softwire.
12
(a) Yes
(b) NO
(c) Not sure
0 2 4 6 8 10 12 14
12
5
3
Column B

3. In which department of softwire, digital technology has
provided its major influence?. No. of respondents
(a) Marketing 5
(b) Production 10
(c) Finance 5
Total 20
Interpretation: In this research, questionnaire has been prepared to investigate the ways through
which digital-technology has transformed the business activities. In this context, it is analysed
that there are 5 respondents who have stated that marketing department was highly affected by
implementation of digital technology at workplace. 10 respondents are those who have stated
that production department is Softwire was highly influenced by implementation of digital
technology. 5 respondents have voted for finance department. Thus, it is clear that production
department in Softwire is highly influenced by implementation of digital-technology because
they have achieved various methods to develop business problems.
13
5
10
5
(a) Marketing
(b) Production
(c) Finance

Theme 4 After utilization of digital-technology company's performance has been enhanced.
4. Do you consider that after utilization of digital-technology
company's performance has been enhanced? No. of respondents
(a) Yes 13
(b) NO 3
(c) Not sure 4
Total 20
Explanation: In this project,13 respondents have voted “Yes”, because they consider that
performance of organisation has been grown. 3 respondents have denied the statement because
they consider performance of company is not increased whereas 4 respondents was not sure
about the statement as they were confused. Thus, it can be said that performance of organisation
has been increased after implementation of digital technologies
Theme 5 digital technology assists in making products and services more reliable.
14
(a) Yes (b) NO (c) Not sure
0
2
4
6
8
10
12
14 13
3
4
Column B

5. Do you agree that digital technology assists making products
and services more reliable? No. of respondents
(a) Yes 15
(b) NO 3
(c) Not sure 2
Total 20
Interpretation: From the above table, it is clear that 15 people stated, digital-technology has
provided support in making products and services more reliable. 3 respondents are those who
have denied the statement because they didn't feel so whereas 2 individuals was confused.
However, it is can be said that digital-technology has delegated support in making products and
services more reliable.
Theme 6 Incompetencies among employees was the major problems which is faced by
organisation.
15
15
3
2
(a) Yes
(b) NO
(c) Not sure

6. What type of problem is commonly occurred in organization
while application of digital technologies? No. of respondents
(a) Lack of understanding. 4
(b) employees in competencies 14
(c) Lack of resources. 2
Total 20
Interpretation: From the chart, it is analysed that there are 4 respondents have said that lack of
understanding was major problems which is faced by organisation. 14 respondent was in favour
of lack of competencies among employees. 2 respondent have said that lack of resources was the
issue which has highly affected the organization while application of digital-technology.
However, it can be said lack of competencies among employees was the problem which is highly
faced by organisation.
Theme 7 Improves performance level was the major benefits acquired by employee.
7. What type of benefits have been provided by digital No. of respondents
16
(a) Lack of understanding.
(b) employees in competencies
(c) Lack of resources.
0
2
4
6
8
10
12
14
16
14
4
2
Column B

technology in implementation of day to day operation ?
(a) Improves performance level 12
(b) Better quality services 5
(c) Increase in customers base 3
Total 20
Interpretation: As per pie chart, it is clear that there 12 respondent who have stated that the
improvement in performance level was the major benefits which is acquired by employees by
using digital-technology in day to day operations whereas 5 respondents have denied the
statement because they feel that better quality services was the major benefits for organisation. 3
respondents have stated that increase in customer base was major benefit. However, from
majority it is stated that improvement in performance level of employees was major benefit for
organization.
Theme 8 Digital technology has provided positive impacts on employee's performance
8. Do you think that digital technology has provided positive
impacts on employee's performance? No. of respondents
17
12
5
3
(a) Improves performance level
(b) Better quality services
(c) Increase in customers base

(A) Yes 14
(B) No 5
(C) Not Sure 1
Total 20
Interpretation: From this chart, it is clear that there are 14 individuals have yes as they feel that
digital technology has provided positive impact on their performance. 5 respondents have denied
the statement whereas only 1 respondents was not sure about the statement.
P6 Appropriate recommendation as result of research and data analysis
From the above research, it is analysed that digital technology was important reason
behind transformation of business activities in enterprise. Digital business alteration considered
as a thoughtful and fast the transformation of marketing, production, processes, abilities along
with the ways to grab the overall business opportunities provided by digital technology. It has
provided them major support in development of software and functions to meet the emerging
requirements of their clients. Research methodologies which are used in this research, has
provided support to the scholar in successful accomplishment of research. Analysis of data was a
18
Yes No Not Sure
0
2
4
6
8
10
12
14
16
14
5
1
Column B

critical task which has provided an understanding that digital-technology is important for
Softwire because it has increased the performance of employees at workplace. It is also analysed
that production department of organisation was highly influenced by digital-technology
transformation because they have achieved major support in identification of better ways of
developing software and ease in conducting research.
Apart from this, respondents have also provided information that there are various
important business activities have been performed by organization in appropriate manner have
been performed by organisation in order to understand the impact of digital technologies on
business activities. It is recommended to Softwire that it must apply new technologies at
workplace and also provide training to their employees so that they can perform business
activities in distinctive and provide suggestion which helps in accomplishment of business
activities. Lack of competencies in employees is major issue that is faced by organisation after
involving digital technologies at workplace. Company needs to improvement in their products
and service quality by using new software. To improve marketing activities, they can also use
social media ,, Ecommerce, information and communication technology along with outcomes.
TASK 4
P7 Values of undertaking research to meet the stated objectives.
In this reseach, I have carried out an analysis on transformation of business activities in
IT sector small business enterprise. After research, aims and objectives have been at initial stages
to start research and supervision of supervisiors have been taken to make corrections. Softwire
technology limited has been selected through analysis for execution of small scale research on
introduction of digital technologies on business activities.
Methods of research which are used by the researchers was enough as it has supported in
accomplishment of aims and objectives. While conducting research a combination of qualitative
and qualitative methods was utilized by scholar. This helps in recognising and explaining the
data which is collected from primary and secondary method.
Moreover, Philosophy of research which was selected by individual was the collaboration
of two important philosophies such as positivism and interpretivism.
It has provided support to the scholar in delivery of theoretical concepts of the topics
effectively. It assists scholar comprehension of theories effectively. As per the scholar,
19

everything will be calculated and measured that further supported in demonstration of impact on
digital-technology on transformation of business activities. Primary data has been collected by
researcher through questionnaire with an aim of getting fresh and relevant data from selected
sample size of 20 employees in different departments of Softwire. A questionnaire including
eight questions has been asked from the employees of company in order to get information about
the investigation on transformation of business activities by using digital-technology. Survey was
also analysed as useful methods but it was not suitable this project because it is used in research
where number of respondents are more than 100. Researcher was having limited time and
financial researched for completion of this project there he has selected this method. Secondary
data which is gathered from various important personnels and through online articles that aid in
providing more fruitful information about the impact of digital technology on business. This
research is carried with an aim of analysing important aspects that needs to be carry out research
on transformation of business activities after implementation of digital technology. Interview can
be a best method for data collection from respondents but it require time therefore I have
selected questionnaire method. I have also faced problems in framing research question related to
to which is impact of digital technology on business activities.
20

REFERENCES
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Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital technology:
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project. Sage.
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Transformation Strategy. MIS Quarterly Executive, 15(2).
Janowski, T., 2015. Digital government evolution: From transformation to contextualization.
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Mackey, A. and Gass, S.M., 2013. Second language research: Methodology and design.
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education.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
Silverman, D. ed., 2016. Qualitative research. Sage.
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Online
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Novoseltseva, E., 2017. “Digital business transformation: trends, statistics & case studies”
[Online]. Available through:<https://compendium/tech-blog-barcelona/digital-business-
transformation/>
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