Analyzing Leadership: Jeff Bezos and Amazon's Success

This presentation paper delves into the leadership styles employed at Amazon, with a specific focus on Jeff Bezos's transformational leadership approach. It begins with an introduction to leadership and its importance within organizations, highlighting the role of leaders and managers in maintaining business functions. The paper explores various leadership theories, including behavioral and trait theories, before concentrating on transformational leadership. The main body discusses different leadership styles such as participative, supportive, directive, and achievement-oriented styles. Furthermore, the analysis examines the impact of Bezos's transformational leadership on Amazon, exploring both its positive effects on employee innovation and competitiveness, as well as potential negative aspects such as the use of feedback tools. The paper concludes with recommendations and a summary of the key findings, supported by references to relevant literature.

INDIVIDUAL PRESENTATION PAPER

INTRODUCTION
In an organisation, leaders and mangers plays vita role in
managing and maintaining functions as well as operations of business in
proper manner. Each and every leader has different types of leadership
style which they use in their team. Amazon, which is a conglomerate
technology headquartered in Seattle in a multinational corporation
which deals in e-commerce, cloud computing, digital streaming etc.
Leadership styles are important to adopt so that goals and objectives are
achieved in proper manner. It is crucial for every organisation to focus
on managers or leader style because they are the source through which
everything is done is proper manner. Thus, Jeff Bezos who is CEO of
Amazon follows transformational leadership style.

MAIN BODY
Leadership is defined as process of influencing other decision. Not
everyone has the ability or skills to become leader. But, such knowledge as
well as skills can be developed within individual. There are various types of
leadership theories such as trait theory, behavioural, transactional etc. All
these are different from each other and are being applied accordingly. But
herein, behavioural and trait theories are being discussed (Arena, 2016).
Behavioural Theory- According this theory, it specifies that leader in
organisation behaves and reacts according to situation. In behavioural,
collaboration as well as coordination is being developed at workplace. Also,
it helps managers in deciding how to behave in team and with members. In
this, it is also believed that leader’s qualities and skills can be developed by
anyone who is interested in becoming leader. Thus, when using this theory it
is to be analysed that what are the impact of such theories on team and
management. Because, leader behaviour is important to be examined so that
decision making is done effectively. Also, strategies as well as tactics are to
be implemented according to the situation. (Meuser, 2016).

Trait Theory- This states that leaders are by born which means that to become leader one
needs to have some specific skills to become leader. Also, this address that individual has
leadership skills or not. Further, it also depicts that all leaders are different from each
other and possess characteristics as well as skills accordingly. It provides knowledge
regarding the leadership process in appropriate manner. Some of assumptions of this
theory are wrong and which are not be considered by managers in management. In this,
it is not possible to apply new and modern approaches of leadership. (Berkovich, 2016).

Transformational Theory- This is theory in which leader adopts the change, identify, and
transform according to the change. In relation with this, it is most effectively used from
the above specified theories. Leaders when going through this are able to deal with
uncertain situations or events that occur in market. Further, such types of leaders act as
inspiration, role model for followers or their team members. For example- Jeff Bezos
who is CEO of Amazon adopts the transformational leadership theory and has set
examples for others how to be successful. (Martin, 2017).

LEADERSHIP STYLE
Participative leadership style- In this style, leaders
are participative in nature which means that they
are internal part of the team. Through this style,
members of team are able to cooperate and
coordinate with each other. In this, decision
making is done via consulting with everyone on
team so that most suitable one is chosen. (Smith,
2017).

Supportive style- This is also another leadership style
in which managers as well as leaders support and
helps their team members in their work if any one
suffer with any kind of problem or issues. In this, it is
result oriented because everyone works with mutual
understanding. By adopting this, achieving goals &
objectives become more easy as well as positive
relationship is developed between the team members
(Smith, 2017).

Directive style- This is style in which guidance is
given by supervisor or leader to the team. Also,
it is most commonly used by entities to get the
work done properly. Managers in firm use this
style so that employees deliver output and result
within a time period (Yahaya, 2016).

Achievement oriented- This is defined as style in
which rewards or appraisal is given to
employees for their achievement and
contribution organisation. This motivates them
to put more effort to earn reward within the firm.
With this style, it becomes easy to achieve the
desired common goal without any problem or
challenges (Anderson, 2017).

ANALYSIS OF IMPACT OF BEZOS LEADERSHIP STYLE TO ORGANISATION
Jeff Bezos is great leader and is role model for many
people. He adopts transformational theory of leadership as
because he is aware about the changes in market, focused
towards future changing world, engage management with
cultural change. It has a positive impact on employee as well
as enterprise as because they are able to identify the actual
change, improve their efficiency and knowledge level.
Further, this leadership theory encourages them to be
innovative as well as produce more invention related to
technology (Yu, 2019).

This has affected the business at depth because they are
able to generate new ideas and thoughts which are then used in
further processes. Also, Jeff Bezos motivates subordinates to
achieve vision and mission of company more effectively so that
needs & demands are fulfilled properly. Moreover, evolving with
this theory helps entity to be more competitive in market (Fiaz,
2017).

But it is not overall and advantage of the leadership
because employees in Amazon are affected by
feedback tools. For example- Company use any time
feedback tool by to stable the cost of production by
eliminating those individuals who do not perform
well. This disrupts the environment of management &
subordinates work with fear and risk of losing job
(Choi, 2017).

RECOMMENDATIONS
It is recommended that using transformational
leadership theory it is stated that managers need
to be aware about culture of management so that
decision making is done properly.
Also, it should not be apply aggressively because it
might results into negative outcomes (Asrar-ul-
Haq, 2016).

CONCLUSION
Leadership motivates followers to achieve task as
well as objective in appropriate manner. So, various
types of leadership theories are available such as trait,
behavioural, transformational etc. All deliver a deep
knowledge about leadership process. Further, different
kinds of styles are used by leaders which are directive,
supportive, and participative & achievement oriented.
Then, it is also stated transformational effectively used
by leaders who are focus towards change. Hence,
decision making is based upon leadership styles.

REFERENCES
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and Strategy, 39(2), p.22.
Meuser, 2016. A network analysis of leadership theory: The infancy of integration.Journal of
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Berkovich, 2016. School leaders and transformational leadership theory: time to part
ways?.Journal of Educational Administration.
Martin, 2017.Outdoor leadership. Human Kinetics.
Smith, 2017. Two decades of recommender systems at amazon. com.Ieee internet
computing,21(3), pp.12-18.
Yahaya, 2016. Leadership styles and organizational commitment: literature review.Journal of
Management Development.
Anderson, 2017. Reviewing leadership styles: Overlaps and the need for a new ‘full‐
range’theory.International Journal of Management Reviews,19(1), pp.76-96.

Yu, 2019. The Role of For-profit Educational Leadership Styles in Creating
Shared Values.
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Choi, 2017. Effects of transformational and shared leadership styles on
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Asrar-ul-Haq, 2016. Impact of leadership styles on employees’ attitude
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banks.Future Business Journal,2(1), pp.54-64