MAN3121 Leadership: Transformational Leadership Analysis Report

This report provides an in-depth analysis of transformational leadership, using Jeff Bezos, the CEO of Amazon, as a prime example. It begins by defining transformational leadership and its impact on organizations, highlighting how leaders inspire and motivate employees. The report then discusses how leadership theories address contemporary challenges, emphasizing communication and the development of strong leader-employee relationships. The core of the analysis focuses on Jeff Bezos' leadership style, particularly his customer-centric approach and its effect on Amazon's growth. The report explores how Bezos' behavior demonstrates key aspects of transformational leadership, such as core repositioning and sharing his vision with employees, leading to Amazon's success in the e-commerce industry. The outcomes of this leadership style are examined, showing how it fosters employee productivity and customer satisfaction. In conclusion, the report underscores the critical role of leadership in organizational success, particularly the effectiveness of transformational leadership in driving growth and achieving strategic objectives. The report is based on a student's work and contributed to Desklib.

Running head: LEADERSHIP ANALYSIS AND MANAGEMENT
LEADERSHIP ANALYSIS AND MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The report is based on the analysis of leadership based activities that are performed within the
modern organizations. The leadership style that has been chosen for the analysis is
transformational leadership. The leader who has been selected is Jeff Bezos, the CEO of
Amazon. The analysis has further depicted that the transformational leaders are able to play a
major role in the proper growth levels of the organizations. The effective growth of Amazon
has been able to prove the true worth of Jeff Bezos as the transformational leader and his
operating processes. The sharing of his vision with the employees has been an important part
of the success.

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Table of Contents
Introduction....................................................................................................................3
Identification and explanation based on the leadership style chosen.............................3
Discussion based on the ways by which the leadership theories can help in managing
challenges of contemporary leaders...........................................................................................3
Example of a leader who demonstrates transformational style......................................4
Discussion based on the ways by which behaviour of leaders demonstrates key
aspects of the theory...................................................................................................................5
Outcomes of the leadership style...................................................................................6
Conclusion......................................................................................................................6
References......................................................................................................................7

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Introduction
Leadership style is considered to be the approach or manner which helps them to
provide direction, providing motivation to the employees and implementing the plans in an
effective manner. The implicit and explicit actions that are thereby performed by the
performed by the leaders and their pattern of operations is considered to be an important part
of the leadership style. The different styles of leadership that have been developed and
proposed by the researchers mainly include, autocratic style, laissez faire style, participative
style, situational leadership, charismatic leadership and transformational leadership (Banks,
McCauley, Gardner & Guler, 2016).
The report will be thereby based on the analysis of a particular style of leadership and
the ways by which the leadership style has been depicted by a particular leader. The
leadership style which has been chosen for the analysis is transformational style and the
leader who depicts that the style of leadership is the CEO of Amazon, Jeff Bezos.
Identification and explanation based on the leadership style chosen
Transformational leadership is considered to an approach which is able to cause
effective levels of changes in the social systems and among the individuals as well. The
positive and valuable levels of changes can thereby be made in the employees or followers
who operate under the leaders. Transformational leadership style can be considered highly
effective and inspiring in nature for operations in the modern organizations. The vision that is
developed by the transformational leaders is an important part of the operations of different
organizations and their employees (Cashman, 2017).
Discussion based on the ways by which the leadership theories can help in managing
challenges of contemporary leaders
The leadership based in organizations can sometimes become highly challenging in
nature. The managers or leaders thereby need to understand the employees in an effective
manner in order to the improve their work processes. The leaders thereby need to become the
role models of their subordinates. The transformational leadership style is helpful in
improving the employees and the organizations as a whole. The leaders who follow
transformational style are able to inspire the employees or the subordinates in an effective
way. The leaders are further able to develop effective levels of communication between the
members of the team (Chang, 2016).

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The open levels of communication have been helpful for the managers to develop
effective relationships with the employees. Different challenges that are a part of the
organizational operations can be resolved in an effective way with the help of transformation
leadership based activities. The transformational leaders are able to extract the best
performance of the team with the help of effective relationships with them. The vision of the
company which is shared with the employees is an important factor that can play a major role
in the ways by which the operations of the company are developed and managed effectively
(Covin & Slevin, 2017).
The plans that are thereby developed by the leaders are able to help them in
overcoming major challenges that are faced by them. The appreciation that can be provided
to the top performers by the transformational leaders are helpful in motivating them to
improve their performance in an effective way. The multiple levels of demands that are
placed on the leaders by different organizations are able to play a major role in the
operations. The transformational leaders are thereby able to accomplish the challenge based
levels with the help of proper assistance provided by the employees or the members of their
team (Dinh et al., 2014).
The feelings related to confidence, commitment and admiration which are instilled by
the leaders within the employees are able to affect the work process and their productivity as
well. Transformational leaders are further able to develop effective bonds with the employees
and further solve the issues within the different organizational processes. The reward based
policies which are provided by the transformational leaders are an important part of the ways
by which different challenges which are posed towards the leaders can be faced by them. The
development of sustainable advantage is an effective part of the ways by which
transformational leaders are able to face different challenges within the organizations in
modern business environment.
Example of a leader who demonstrates transformational style
The major example of a leader who has followed the transformational leadership is
Jeff Bezos, the CEO of Amazon. The leadership based qualities which have been depicted by
the CEO are based on the importance that is provided to the customers. The satisfaction based
levels of the customers is considered to be an important factor of the unique leadership based
style that is followed by Bezos. This leadership style has thereby been able to set him apart
from the others in the technology based industry (Forbes.com, 2018). The huge employee

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base of Amazon has thereby been controlled in an effective manner by Bezos. Bezos has
thereby been able to ensure the continuous growth of Amazon with the help of different
qualities that are a part of the leadership style. The CEO has also depicted a constant level of
obsession towards the levels of customer satisfaction. This has played a major role in the
ways by which the company has maintained its topmost position in the industry (Forbes.com,
2018).
Discussion based on the ways by which behaviour of leaders demonstrates key aspects
of the theory
Jeff Bezos has been provided with the position of the best living transformational
leader in market. The ways by which Bezos has been able to depict different aspects of the
transformational leadership style has been explained in an effective manner by different
researches and reports. The growth of Amazon has proved a major result of the leadership
based style that is followed by Bezos in an effective manner. Amazon and Jeff Bezos have
been able to travel together on the journey of the growth and profitability based levels
(Fairhurst & Connaughton, 2014). The ways by which Amazon has been able to become a
pioneer in the e-commerce based industry are thereby based on the different aspects of the
transformational leadership that have been followed by Bezos. The three major metrics that
are able to affect the transformational leadership style are as follows,
Core repositioning – The success based on the repositioning of the core
business based operations of Amazon and further making significant
investments in the new business operations was a successful decision taken by
Jeff Bezos (Tourish, 2014).
The new levels of growth which has been shown by Amazon are based on the
development of new services and products and effective business based
models as well.
The financial performance based levels that is shown by the company is also
based on the ways by which the leader has been able to share his vision with
the employees in an effective manner (Leroy, Anseel, Gardner & Sels, 2015).
The different metrics have been able to provide Bezos with different attributes related
to an effective leader. The levels of experience which was thereby gained by him were also
an important part of the proper operations. The leader was further able to gain huge amounts
of knowledge which was able to play a major role in the ways by which he is able to

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understand different changes which are taking place within the organizational operations
(McCleskey, 2014). Bezos was thereby able to inspire the others in his organization with the
help of the vision which had been developed by him. The long term success based ideas of
the leader has also been able to play a major role in the proper operations of the leader in the
company and the industry as a whole.
Outcomes of the leadership style
The leadership based style of the CEO of Amazon has been able to affect the
operations and growth of the company. The leader has been able to ensure proper growth of
the company and productivity of the employees as well. The customers have been provided
with utmost levels of importance and employees have conducted their work process with the
help of proper leadership. Bezos has always expected more from the employees and this has
played a major role in the effective levels of operations as well (Mendenhall et al., 2017).
The major growth based levels which have been depicted by the company were based
on the ways by which the Amazon had increased the growth from selling books to all the
other types of items as well. The ways by which the company has been able to satisfy the
customers are important milestones which have been reached with the help of the unique
leadership style of Bezos. The transformational leader has been able to share his vision in an
effective manner with the employees and has also increased the growth of the company in an
effective way (Nyberg & Sveningsson, 2014).
Conclusion
The report can be concluded by stating that leadership has been able to play a major
role in proper operations of the organizations. The leadership style which has been analysed
in the report is transformational style. The analysis has been able to depict that the
transformational leaders are able to coordinate with the employees in an effective manner.
The example of Jeff Bezos has depicted that the transformational leaders are important parts
of the effective growth rates which are thereby depicted by Amazon in the online retail based
industry. The operations of the company has thereby been facilitated with the help of
effective leadership based qualities that have been shown by Bezos.

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References
Banks, G. C., McCauley, K. D., Gardner, W. L., & Guler, C. E. (2016). A meta-analytic
review of authentic and transformational leadership: A test for redundancy. The
Leadership Quarterly, 27(4), 634-652.
Cashman, K. (2017). Leadership from the inside out: Becoming a leader for life. Berrett-
Koehler Publishers.
Chang, Y. Y. (2016). Multilevel transformational leadership and management innovation:
Intermediate linkage evidence. Leadership & Organization Development
Journal, 37(2), 265-288.
Covin, J. G., & Slevin, D. P. (2017). The entrepreneurial imperatives of strategic
leadership. Strategic entrepreneurship: Creating a new mindset, 307-327.
Dinh, J. E., Lord, R. G., Gardner, W. L., Meuser, J. D., Liden, R. C., & Hu, J. (2014).
Leadership theory and research in the new millennium: Current theoretical trends and
changing perspectives. The Leadership Quarterly, 25(1), 36-62.
Fairhurst, G. T., & Connaughton, S. L. (2014). Leadership: A communicative
perspective. Leadership, 10(1), 7-35.
Forbes.com. (2018). Retrieved from https://www.forbes.com/forbes/2012/0423/ceo-
compensation-12-amazon-technology-jeff-bezos-gets-it.html#12938b935227
Leroy, H., Anseel, F., Gardner, W. L., & Sels, L. (2015). Authentic leadership, authentic
followership, basic need satisfaction, and work role performance: A cross-level
study. Journal of Management, 41(6), 1677-1697.
McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and
leadership development. Journal of Business Studies Quarterly, 5(4), 117.
Mendenhall, M. E., Osland, J., Bird, A., Oddou, G. R., Stevens, M. J., Maznevski, M., &
Stahl, G. K. (Eds.). (2017). Global leadership: Research, practice, and development.
Routledge.
Nyberg, D., & Sveningsson, S. (2014). Paradoxes of authentic leadership: Leader identity
struggles. Leadership, 10(4), 437-455.

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Tourish, D. (2014). Leadership, more or less? A processual, communication perspective on
the role of agency in leadership theory. Leadership, 10(1), 79-98.