Transforming Workplace: Amazon's Strategies Post COVID-19 Impact

This report examines the impact of the COVID-19 pandemic on Amazon's workplace transformation. It explores the strategies implemented by Amazon to adapt to external events, sustain operations, and enhance customer experience. The research includes an overview of Amazon, its aims, objectives, and research questions, followed by a detailed project management plan, including cost, scope, risk, quality, communication resources, and timeframe. The research methodology employs a positivism research philosophy and an inductive approach, utilizing a descriptive research design with data collected through both primary (questionnaire surveys) and secondary sources. Data analysis focuses on qualitative data, identifying themes related to the importance of workplace transformation, changes in work policies, employee communication, and the role of technology. The report concludes with findings, communications, recommendations, and a conclusion, highlighting the significant changes and challenges faced by Amazon during the pandemic and offering insights into potential strategies for future workplace transformation. Desklib provides access to similar solved assignments and past papers for students.

MANAGING A SUCCESSFUL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
Overview of organization............................................................................................................3
AIM, OBJECTIVE OF PROJECT..................................................................................................3
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research questions.......................................................................................................................3
WBS and Gantt chart...................................................................................................................6
Research methodology:...............................................................................................................7
Secondary research......................................................................................................................8
Primary research..........................................................................................................................9
Data Analysis:..................................................................................................................................9
Theme 1: All of the above option has been selected by maximum respondents.........................9
Theme 2: All of the above option has been selected by maximum respondents.......................10
Theme 3: Yes option has been selected by maximum respondents...........................................11
Theme 4: ★★★★★ stars option has been selected by maximum respondents.......................12
Theme 5: All of the above option has been selected by maximum respondents.......................13
Theme 6: Technological changes option has been selected by maximum respondents............14
Theme 7: All of the above option has been selected by maximum respondents.......................15
FINDING.......................................................................................................................................16
COMMUNICATIONS AND RECOMMENDATIONS...............................................................17
CONCLUSION..............................................................................................................................17
Task-B............................................................................................................................................18
REFERENCES..............................................................................................................................20
Appendix....................................................................................................................................22

INTRODUCTION
Managing a successful business is one of the important aspects that helps in
understanding the way a particular enterprise is effectively managed so that it can enjoy more
sales and profit margin. This report has contained research pertaining to “ the major external
events such as Covid-19 has transformed workplace in the organisation”.
TASK A
Overview of organization
Amazon is an American international company that focuses on providing services such as
e- commerce, digital streaming, artificial intelligence and cloud computing. Company have been
initially founded on 5 July 1994 by Jeff Bezos with an motivate to earn high profit margin.
Moreover, the company is among five biggest company in United States operating its function in
information technology industry. Its competitors are Microsoft, Facebook, Apple and Google
working to provide better services to customers for fulfilment of their respective requirement.
Therefore, currently the organization is having around 1,335,000 employees and earned revenue
around US$386.064 billion.
AIM, OBJECTIVE OF PROJECT
Aim
To evaluate the way major external event such as covid-19 has transformed workplace in
information technology industry of United Kingdom. A study on Amazon.
Objective
 To understand about impact of Covid-19 on firm.
 To evaluate the way Covid-19 has transformed workplace at Amazon.
 To identified strategies that are used by company in order to grow and sustain in case of
Covid-19.
 To suggest strategies that could be sued by firm to transform its workplace.
Research questions
 What are the impact of covid-19 on firm?
 How covid-19 has resulted in transformation of workplace at Amazon?
 What are the strategies used by Amazon to enhance its work culture in order to promote its
smooth operation?

 What are suggestion that could be sued by firm to transform its workplace?
Project management plan: It is document that contained completed detailed related to the way
research will be conducted or completed. Such as what all risk, scope, budget and quality of the
project or study that are going to be pursued by the researcher through making use of different
techniques and method. Likewise:
1. Cost: It helps in understanding total amount of expense or cost that researcher will make
in order to complete the study on the way external environment factor lead in
transforming the workplace of organization. For examples: it has been estimated that
around $800 will be required to complete study on the subject to gathered sufficient
information (Carnevale and Hatak, 2020).
2. Scope : The scope of the project will be narrow as it will only contain study pertaining to
Amazon such as the way covid-19 has lead in transformation in the workplace of United
Kingdom.
3. Risk: There are several risk associated with the project such as time and resources as all
these will be invested to gathered more and more sufficient information related to impact
of covid-19 on workplace transformation in Amazon (Kuenzi, Stewart and Walk, 2021).
4. Quality: The quality of study will be maintained through taking information from valid,
reliable sources, well known author etc. Along with it article that are recently published
will only been taken into consideration to have research.
5. Communication resources: In order to communicate the information gathered related to
the study to its stakeholders such as employees, customers and many other individuals
email will be used. As it helps in communicating information to maximum number of
people in limited time frame (de Lucas Ancillo, del Val Núñez and Gavrila, 2021).
6. Time-frame: It has been estimated that around 12 weeks will be needed in order to complete
accurate, reliable and qualitative study related to the way external major events has transformed the
workplace.
Activities /
Weeks
1 2 3 4 5 6 7 8 9 10 11 12
Research
topic
selection

Aims,
objectives
and
research
questions
Literature
review
Research
methodolo
gy
Sampling
Data
collection
Data
analysis
Finding
Conclusion
and
recommen
dations
Closure
and final
submission

WBS and Gantt chart
GANTT CHART
WBS

Research methodology:
Research philosophy: There are four types of research philosophies which are interpretivism
positivism, realism and pragmatism (Cazeaux, 2017). In the current study on Amazon Group,
positivism research philosophy will be used for study. This is justified as it can provide logical
reasoning in two distinct aspects such as it either is or it is not and help in understanding the
world in an objective view.
Research approach: Basically, there are two types of research approaches they are: Deductive
approach and Inductive approach (Alase, 2017). In the present research on Amazon, inductive
approach will be used by the researcher. This is justified as it can provide logical reasoning in
two distinct aspects such as it either is or it is not.
Research design: There are four types of research designs which include Comparative,
Descriptive, Experimental and Correlational (Schoonenboom and Johnson, 2017). For the
present research on Amazon, Descriptive research design will be used. This is justified as it will
describe a situation, study, population or circumstance in accurate way.
Population sampling and Target group: It is a represents the population as a whole. Basically,
there are two types of sampling methods i.e. probability sampling and non probability sampling,
and they are further categorized into various sub-categories (Robertson and Sibley, 2018). For
the current study, simple random probability method will be used. Target group will consist of
30 employees of Amazon.
Data collection: Generally, there are two types of data: Primary data and Secondary data (Flick,
2017). In the present study on Amazon, both the types of data will be used. For Primary data
collection, questionnaire survey method will be used. This method is justified as it will be
collected by the researcher themselves making data more accurate and reliable. The secondary
data will be collected through textbooks, newspapers, magazine articles and journal articles etc.
It is justified as the information will be readily available for study.
Data analysis: Basically, there are two methods of data analysis such as Qualitative data
analysis and Quantitative data analysis (Jamshidi and et.al., 2017). In the current study on
Amazon, Descriptive analysis of Qualitative data will be used. This method is justified as it can
help the researcher to focus upon the themes and identify absolute numbers to summarize
variables and patterns data collected.

Ethical considerations: There are many ethics which need to be considered by the researcher
during conduction of research (Arifin, 2018). In the current study on Amazon, the ethics of
confidentiality and integrity will be considered. Confidentiality will ensure to protect the
confidential information and integrity ethic will ensure sincerity of actions and processes. These
ethics are justified as they will assist in promoting the aim of research while enhancing trust
among respondents with the researcher.
Research limitations: These are the elements of research which have potential to influence the
research study. In the current study on Amazon, potential limitations can be scope of discussions
and discrimination/bias (Theofanidis and Fountouki, 2018). It means there is a chance that the
researcher does not have enough experience for conducting research and interpreting results of
the selected size and distinct values, thinking patterns and beliefs of a researchers are reflected in
their choices which can influence data.
Secondary research
From the point of view of Ashforth (2020), covid-19 is an uncertain pandemic situation
that has adversely impacted on health and well being of people that are living in the society. It
has lead in spreading of diseases from one person to another, thereby force smooth operation of
organization, decline in economy growth and many more. With fast spread of corono-virus,
government has introduced many restricted policies related to trade and travel that finally result
in negative impact on the economy of United Kingdom and other parts of the world.
Furthermore, author specified that many companies sales has been tremendously decreased with
impact of covid-19 as people are not ready to buy any thing much more.
On the other hand another author Şentürk and et.al., (2021), explained that there are e-
commerce companies that have great increase in their overall sales volume and customers share.
As with spread of Covid-19, people like to make purchase of products and services through
online platform by staying safe and secure at their home. So, this has provided opportunities to
firm such as Amazon and other e-commerce firm to easily expand their business by delivering
products to customers at their doorsteps.
According to Bilici and Yildirim (2021), covid-19 has also resulted in transformation of
workplace in huge organization as government has make strict rules that many people cannot
work at single place. As it lead in spreading diseases among people and causing harm to their
health and well being. Thereby the company have started promoting work from home to its

employees so that they by staying at their home can accomplish their respective tasks and
contribute in overall growth and development of firm. In addition to this, company have also lay
emphasis on maintaining social distancing between the people so that they can stay safe and
healthy while working for the organisation. The author further states that there are some of the
organisation as per the government order has only allowed 30% and 50% of employees to come
and work in office and all others can do their work while staying at home.
In support of this, another author Comacchio (2021), states that company have totally
transformed their workplace by allowing employees to work to work in schedule. There are
allow flexibility to work in the company as there are different time schedule in which employees
can come and work. This has contribute in maintaining work life balance of the employees and
lead in providing maximum benefits to the customers and organisation. Moreover, employees
has started to communicate with each other by maintaining social distancing, learning new
method or technology to complete their respective task. All this has helped in brining new
changes, enthusiasm within the workplace thereby leading in overall growth and development of
firm.
Primary research
It is a method in which the scholar itself conduct research through making questionnaire
in order to ask question to respond to get information or their point of view. So, employees of
Amazon has been asked question to understand the way in which covid-19 has resulted in
transformation in the workplace. Thereby timely and qualitative services can be offered to
customers in minimum time frame for overall growth and development of organisation in
external environment.
Data Analysis:
Theme 1: All of the above option has been selected by maximum respondents
Why it important to transform the workplace of Amazon
during COVID-19?
Outcomes
Adapting external trends 3
Agile operating requirements 2
Sustaining operations 7

Enabling better customer experience 3
All of the above 15
TOTAL 30
Interpretation: From the above chart it can be interpreted that out of 30 respondents, 15
respondents all the option were important to transform the workplace of Amazon during
COVID-19 while 7 respondent chose the sustaining operations option important. Therefore, it
can be concluded that most of the respondents consider all the options important for
transformation of Amazon during COVID-19
Theme 2: All of the above option has been selected by maximum respondents
Was it necessary for the company to transform the
workplace during COVID-19?
Outcomes
Strongly agree 12
agree 10
Disagree 5
10%7%
23%
10%
50%
Adapting external trends
Agile operating requirements
Sustaining operations
Enabling better customer
experience
All of the above

Strongly Disagree 3
TOTAL 30
Interpretation: From the above chart it can be interpreted that out of 30 respondents, 12
respondents strongly agree that it necessary for the company to transform the workplace during
COVID-19 while 10 respondents just agree. Therefore, it can be concluded that most of the
respondents believes that it necessary for Amazon to transform the workplace during COVID-
19.
Theme 3: Yes option has been selected by maximum respondents
Table
Was the company successful in responding to the
COVID-19 related changes quickly?
Outcomes
Yes 25
No 2
Don't Know 3
TOTAL 30
40%
33%
17%
10%
Strongly agree
agree
Disagree
Strongly Disagree

Interpretation: From the above chart it can be interpreted that out of 30 respondents, 25
respondents consider Yes option as the company was successful in responding to the COVID-19
related changes quickly while 3 respondents chose the option don't know. Hence, it can be
concluded that most of the respondents believes that the company was successful in responding
to the COVID-19 related changes quickly.
Theme 4: ★★★★★ stars option has been selected by maximum respondents
Rate the success of company in providing right tools and
technology during COVID-19 transformation
Outcomes
★ 1
★★ 3
★★★ 6
★★★★ 4
★★★★★ 16
TOTAL 30
Yes No Don't know
0
5
10
15
20
25
30
25
2 3
outcomes
83%
7%10%
Yes
No
Don't Know