Torrens University MGT502 Assessment 1B: E-commerce Transition

This report examines the shift from traditional brick-and-mortar business models to e-commerce in the Australian retail sector. It highlights the benefits of this transition for both businesses and customers, supported by research from various authors and academics. The paper references key resources, including works by Laudon and Traver (2016) on the global e-commerce landscape, de Regt and Barnes (2019) on the impact of virtual commerce, and Reinartz, Wiegand, and Imschloss (2019) on digital transformation in the retail value chain. It also considers the perspectives of Yasmeen and Alhosban (2017) on marketing strategies and Fan (2019) on the challenges of transitioning business models. The report emphasizes the need for retail chains to proactively understand the digital business model to thrive in the modern market. The transition to e-commerce is presented as essential for the growth and global relevance of the Australian retail sector, impacting customer handling and the broader business environment.

Running Head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION

2BUSINESS COMMUNICATION
This paper focus on the benefits of transition from old commercial business models to the
modern day e-commerce business model. It explain the benefits of the e-commerce and how
much potential it has to change the scenario of the retail sector in Australia. It is being claimed
that the transition is for the benefit of the business organization as well as the customers is
supported by articles and journals of some of the famous authors and professors of various
universities around the world.
There is a recent trend of transition from the traditional business model to the employee’s
commerce business model within the retail sector in Australia. Research papers also supported
that the transition from the traditional to the modern business model will actually benefit the
retail sector. The result of this research paper are supported with the help of various references
and will help to understand the topic in a better sense. According to the book of Laudon and
Traver (2016), it helps to provide knowledge about the global e-commerce spectrum. With the
help of financial and empirical data also using some of the relevant concepts it shows the
emergence of the e-commerce business model and how it is shaping the economic and social life
of the people not just in Australia but around the world. The works or assessment of these
authors and university professors works as evidence for the positive effect of e-commerce on
today’s business world. As per the article by de Regt and Barnes (2019) helps to explain the
emergence of virtual or e-commerce and the effects they have on the retail market of Australia.
The author provides information about e-commerce retailers and also about the changes in the
business from the customer point of view.
As stated in the article by Reinartz, Wiegand and Imschloss (2019), in the 21st century it
has now become compulsory to shift from the traditional brick and mortar system to the
modernized online medium of marketing. Value creation became an important aspect of the retail
sector in Australia so this article suggests the necessity in upgrading to e-commerce medium
which helps in creating value for the brand. As suggested by Yasmeen and Alhosban (2017) the
marketing strategies for B2C clients in developed countries such as Australia needs change.
Studies suggested that adopting e-commerce by the retail sector can help to flourish the business.
According to the authors, it is beneficial for them to shift to the change in marketing strategy due
to the difference in social and economic settings.

3BUSINESS COMMUNICATION
According to the article by Fan (2019), there are several difficulties in shifting from one
type of business model to a completely new one. Though it is very easy to get the attention of the
customers with the help of e-commerce rules and regulations related to digital marketing is
changing rapidly. Research states that adopting e-commerce by the retail sector can help to
flourish the business Therefore the retail chains have to be proactive and understand the digital
business model thoroughly before proceeding.
Therefore it is very much evident from the five articles that the e-commerce is the new
trend in the retail sector of Australia and will definitely help to pull up their economy and gain
global attention. Thus the transition from the old brick and mortar business model to the
advanced e-commerce business model is very much needed. This transition will definitely
change the way retail sector handles their customers and also the associated retail business
scenario in Australia.

4BUSINESS COMMUNICATION
References
de Regt, A., & Barnes, S. J. (2019). V-Commerce in Retail: Nature and Potential Impact.
In Augmented Reality and Virtual Reality (pp. 17-25). Springer, Cham.
Fan, Q. (2019). An Exploratory Study of Cross Border E-commerce (CBEC) in China:
Opportunities and Challenges for Small to Medium Size Enterprises
(SMEs). International Journal of E-Entrepreneurship and Innovation (IJEEI), 9(1), 23-
29.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Reinartz, W., Wiegand, N., & Imschloss, M. (2019). The impact of digital transformation on the
retailing value chain. International Journal of Research in Marketing.
Yaseen, H., Alhusban, M. D., Dingley, K., & Alhosban, A. (2017). E-Commerce Adoption
Model for Traditional Retailers in Developing Countries.