Transmedia Storytelling: Impact on Fan Culture & User Content Creation

This essay provides a critical evaluation of transmedia storytelling and its effect on fan culture and content creation across different platforms. It defines transmedia storytelling as a narrative extending beyond various media forms, highlighting its prevalence in the entertainment industry with examples like Disney movies that utilize books, merchandise, games, and social media to engage audiences. The essay discusses both the advantages, such as creating a deeper connection with the content, and the disadvantages of transmedia storytelling. It explores the history of technology and media evolution, providing examples and comparing transmedia with traditional storytelling methods. The paper also assesses the critical implications of transmedia narratives in establishing audience connections across sectors and its increasing application in education. The conclusion summarizes the discussion, highlighting the influences on transmedia storytelling, potential ways to enhance its effectiveness, its impact on platform growth, and future prospects. The essay includes references to relevant academic sources.

Running head: ABSTRACT AND ESSAY PLAN
Abstract and Essay Plan
“How trans media storytelling has impacted on the fan culture and how it has created more
content creation for users on different platforms?”
Name of the Student:
Name of the University:
Author note:

1ABSTRACT AND ESSAY PLAN
How trans-media storytelling has impacted on the fan culture and how it has created more
content creation for users on different platforms?
Abstract
The following paper aims to provide a critical evaluation of the concept of the transmedia
storytelling and its role in the creation of more content for the users on various platforms.
Transmedia is a revolutionary outcome of the advanced technology in the media sector. It refers
to the narrative which extends beyond different forms of media. The transmedia storytelling has
become one of the major digital technology trends these days, which is being adopted to put
across a single story, idea or experience to the readers or audiences via multiple different
platforms and formats (McErlean 2018). This idea of involving various platforms to present a
single narrative to the audience has led to the creation of different forms of media and objects,
which is beneficial for creating an in-depth image of the narrative in the mind of the audiences.
In today’s world, the transmedia storytelling is highly prevalent in the literature and
entertainment industry. For example, the movies produced by Disney use multiple platforms to
reach out to the target audience, such as, books, merchandized products, games, music, and short
videos for the social media, which help the audiences not only to have a better perception of the
content and feel interested but also connect with those through personal experience (Ryan 2017).
Hence, when the audiences watch the Harry Potter films and read the books, they feel more
strongly connected and they can also share their feedbacks in the social media platforms such as
YouTube. However, along with the benefits, the transmedia storytelling also has some
disadvantages. This paper provides an in-depth discussion and assessment of the impact of
transmedia storytelling on the content creation for the users and its advantages and
disadvantages.

2ABSTRACT AND ESSAY PLAN
Essay Plan
Topic: How trans-media storytelling has impacted on the fan culture and how it has created
more content creation for users on different platforms?
Key concepts: Definition, advantages and disadvantages, impact, critical implications, and
examples.
Introduction:
 Definition of transmedia storytelling
 An overview of the impact of transmedia storytelling on the audiences and on the content
creators
 Brief overview of the advantages and disadvantages of transmedia storytelling and its
prospect
Body:
 An in-depth and critical assessment of the concept of transmedia storytelling and a brief
history of technology and media evolution over the years
 Some examples of transmedia storytelling will be provided citing from various websites,
news articles, book information, media franchisees to explain the concept and impact of
transmedia storytelling
 Advantages and disadvantages of transmedia storytelling on the audiences and content
creators will be discussed.
 Critical implications of the concept will be discussed to explain the usefulness of
transmedia narrative in establishing connection with the audiences in different sectors

3ABSTRACT AND ESSAY PLAN
 The increasing application of transmedia narrative in the education sector will be
discussed as using this concept in different subjects, the teachers and professors aim to
establish effective engagement of the students in a particular topic in a particular subject,
such as, literature, history, computer science etc. (Dudacek 2015)
 Differences with traditional media and storytelling technique will be discussed and a
comparison will be made critically.
Conclusion:
 This section will contain a brief summary of the discussion and the verdict of the critical
assessment of the topic.
 Various influences on the transmedia storytelling will be highlighted
 Potential ways of increasing effectiveness of the transmedia narrative will be mentioned.
 Its impact on the growth of different platforms will be highlighted.
 Lastly, a brief outline of the future prospect of transmedia storytelling will be mentioned.

4ABSTRACT AND ESSAY PLAN
References
Dudacek, Oto. "Transmedia storytelling in education." Procedia-Social and Behavioral
Sciences 197 (2015): 694-696.
McErlean, Kelly. Interactive narratives and transmedia storytelling: Creating immersive stories
across new media platforms. Taylor & Francis, 2018.
Ryan, Marie-Laure. "Transmedia storytelling as narrative practice." In The Oxford Handbook of
Adaptation Studies. 2017.