Transmedia Storytelling, Lexus, and Detective Pikachu: Detailed Report

This report delves into the concept of transmedia storytelling, differentiating it from traditional cross-platform media and media franchises. It highlights Henry Jenkins's contributions and defines how a single content piece is depicted across multiple platforms. The report then analyzes Lexus's mar...Read More

Transmedia storytelling is a way of depicting a story with the help of various platforms
empowered by the contemporary digital technology. The experts of contemporary era
consider transmedia story telling an innovative concept of telling a story. Transmedia
storytelling was first introduced by Henry Jenkins. Henry Jenkins, is a media scholar of
United States. Henry Jenkins was a professor of journalism, cinematic arts as well as
communication studies. In his seminal book named ‘Convergence Culture’ Henry Jenkins
talked about transmedia storytelling. Many confuse transmedia storytelling with
traditional cross-platform media, as well as media franchise. Transmedia is completely
different than media franchise. More specifically, media franchise refers to diverse
derivative work represent through a conglomeration of media like literature through print
media, and electronic media like television shows offered to the audience. However, the
literary work offered to the target audience through print media, is, in this case, both the
contents represented through electronic as well as print media do not have any connection
with each other. Why Millennial parents ?Lexus cars are affordable to the aristocrat
affluent youngsters, especially the millennial parents who love of luxury living. The
young parents consider that vehicle enhances their personality. As they are always open
to innovative ideas and prefer luxurious as well as active lifestyle. Millennial are fond of
innovative features provided by the Lexus. Moreover, they prefer to have stylish vehicles,
as they will set a standard for them. The target audience or customers whom Lexus
targets are millennial parents. Key features of Lexus loved by the millennial parents are,
Attractive looks of the Lexus, sports cars and SUVs
Luxury and comfort, Increased mileage due to unprecedented 39-MPG combined
estimate, Bold triple beam LED headlamps along with tail lamps with aero dynamic

quality, Low light pedestrian detection, Built in Camera that assists to provide
information for road signs, Exclusive sport features. Available on-board wifi, Remote
smart watch
In other words, a thorough understanding of the television representation of the content is
not dependent on the representation of a content through the print media, especially in the
case of media franchise. In other words, in the case of transmedia franchise, the
understanding of the contents represent through a specific media is not at all dependent
on, or, related to the content represented through any other type of media. On the other
hand, in the case of transmedia storytelling one particular content, which may be, a story
novel, comics is depicted through several media platforms like social media, electronic
media as well as print media. High demand for the hotels is due to the large amount of
international visitors. According to the reports, over 9 million international visitors folks
together in Australia every year. Fluctuation in the international arrivals occurs due to the
economic as well as political instability in Australia ( 4.9% in 2018 to 7.5% of the
average growth during last three years). Detective Pikachu Australian dollar is forecast to
stay at a lower level which in turn induces the growth of the hotel industry. Increase in
the rate of the domestic over-night trips after the globalization, due to the liberalization in
the international trade which raised the demand for hotels in Australia. In order to cope
up with the increasing demand for hotels, most of the hotels in Australia are providing
extended features to the customers, renovating rooms. The experts of contemporary era
consider transmedia story telling an innovative concept of telling a story. Transmedia
storytelling was first introduced by Henry Jenkins. Henry Jenkins, is a media scholar of
United States. Henry Jenkins was a professor of journalism, cinematic arts as well as

communication studies. In his seminal book named ‘Convergence Culture’ Henry Jenkins
talked about transmedia storytelling. Many confuse transmedia storytelling with
traditional cross-platform media, as well as media franchise. Transmedia is completely
different than media franchise. More specifically, media franchise refers to diverse
derivative work represent through a conglomeration of media like literature through print
media, and electronic media like television shows offered to the audience. However, the
literary work offered to the target audience through print media, is, in this case, both the
contents represented through electronic as well as print media do not have any connection
with each other. In other words, a thorough understanding of the television representation
of the content is not dependent on the representation of a content through the print media,
especially in the case of media franchise. In other words, Detective Pikachu (Kirby,
2016)., in the case of transmedia franchise, the understanding of the contents represent
through a specific media is not at all dependent on, or, related to the content represented
through any other type of media. On the other hand, in the case of transmedia
storytelling one particular content, which may be, a story novel, comics is depicted
through several media platforms like social media, electronic media as well as print
media. High demand for the hotels is due to the large amount of international visitors.
Renovation leads to an increase in the hotel charges leading to the profit maximization in
the hotel industry of Australia, the other hand, in the case of One example that Jenkins
gives is of the media conglomerate DC comics. This conglomerate released comic books
prior to the release of its films so the audience would have knowledge of the character's
backstory. Why Millennial parents, Detective Pikachu (Kirby, 2016)., Lexus cars are
affordable to the aristocrat affluent youngsters, especially the millennial parents who love

of luxury living. The young parents consider that vehicle enhances their personality. As
they are always open to innovative ideas and prefer luxurious as well as active lifestyle.
Millennial are fond of innovative features provided by the Lexus. Moreover, they prefer
to have stylish vehicles, as they will set a standard for them. The target audience or
customers whom Lexus targets are millennial parents. Key features of Lexus loved by the
millennial parents are Attractive looks of the Lexus, sports cars and SUVs. Luxury and
comfort, Increased mileage due to unprecedented 39-MPG combined estimate Bold triple
beam LED headlamps along with tail lamps with aero dynamic quality. Low light
pedestrian detection. Built in Camera that assists to provide information for road signs,
Exclusive sport features, Available on-board wifi, Remote smart watch Detective Pikachu
(Kirby, 2016).

References:
Kirby, D. (2016). “’Great detective Pikachu’, live-action Pokemon film primed fore success.

Bibliography:
De Wit, A. D. (2019). Pok6mon Detective Pikachu.
Duran, C. (2018). Pi Pikachu. Odera, 5(9), 1-3.
McGowan, N. (2019). Detective Mathieson: del videoclip Indie a la última de
Pikachu. Cameraman: Revista técnica cinematográfica, (102), 16-25.
Salvans, R. (2019). 'Pokémon detective Pikachu', Ryan Reynolds: La revolución
amarilla. Fotogramas & DVD: La primera revista de cine, (2107), 58-61.
Wagner, E. (2019). A Strategic Audit of Nintendo Co., Ltd.