Communication Essay: Transmission, Ritual and New Media Analysis
VerifiedAdded on 2023/01/17
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Essay
AI Summary
This essay delves into the evolving landscape of communication, particularly focusing on the influence of new media on traditional models. It begins by defining media and communication, highlighting the shift from traditional forms to digital platforms. The essay explores two key communication models: the transmission model, which emphasizes the linear transfer of information, and the ritual model, which prioritizes shared experiences and community. It then examines how new media technologies have reshaped these models, providing users with increased control over information consumption and fostering new forms of participation. The essay further analyzes the impact of digitization on the ritual model, emphasizing the role of online platforms in creating and maintaining communities. The essay concludes by arguing that while traditional models have adapted, they remain relevant in the age of new media, albeit in a modified form. The essay references key thinkers and theories, supporting its arguments with examples from various media forms and practices.
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