This case study analyzes the proposed road link between M54 and M6, focusing on alleviating traffic congestion and improving connectivity in the Staffordshire area. It explores various route options (B, C, B West, C West, and C East) and their potential impacts, including environmental considerations. The study highlights the importance of multi-criteria analysis (MCA) in evaluating project feasibility, considering factors such as social benefits, safety, and environmental impacts. The assignment includes an Environmental Impact Assessment (EIA) and discusses the planning process, emphasizing the need for stakeholder consultation and mitigation plans. The document also details the roles of various professionals involved in the project, such as architects, environmental specialists, and engineers. The study aims to determine the best-preferred route for the project, considering both present and future needs, and addresses the challenges of high traffic volume and its effects on local communities and businesses.