Transportation Strategy: Aligning Objectives, Benefits, and Management

This report provides a comprehensive overview of transportation strategy, emphasizing its crucial role in supply chain management. It begins with an introduction to transportation strategy and its alignment with organizational objectives, highlighting the importance of timely product delivery. The report then explores the benefits of an effective transportation strategy, such as market accessibility, efficient supply chain management, and increased customer satisfaction. Furthermore, it delves into transportation management strategies, including the use of transportation management systems to streamline dispatch functions and adapt to changing business environments. The report also emphasizes the importance of aligning transportation strategy with organizational objectives to enhance customer service and gain a competitive advantage. Finally, the report concludes by summarizing the key factors to consider in transportation strategy and its overall impact on achieving organizational goals, supported by references to relevant academic literature.

Transportation Strategy
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Introduction
 Transportation strategy is the crucial aspect of supply chain management.
 This strategy is aligned with the overall organizational strategy that strives to deliver
the product at the right time(Ji, Wu, & Zhu, 2016).
 There are different segments of transportation and the customer satisfiers which can
lead to the urgency of transport movements.

Overview of Transportation
Strategy
 Transportation strategy is related with the movement of goods from one place to
another efficiently.
 This seeks to integrate the processes and methods which can lead to the efficient
supply of products efficiently(de Jong, et al., 2017).
 The transportation strategy considers the time and service aspects of the product or
service delivery.

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 Transportation strategy is concerned with choosing of the appropriate medium for the
movement of products.
 Transportation strategy increases the access to the markets and services.
 It seeks to reduce the delivery cycles and making the product available to the
customers in an efficient way.

Benefits of Transportation Strategy
 Transportation strategy can help the business to get the accessibility of the market.
 The strategy is also helpful in maintaining effective supply chain as the inventory will
be maintained.
 For the reduction of the long and complicated logistic process, transportation strategy
is the best way to get the things done on time(Richards & Grinsted, 2020).

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 Transportation strategy leads to more customer satisfaction.
 Further, transportation strategy enables in the higher performance delivery which
leads to consistent customer satisfaction.

Transportation Management
Strategy
 Making transportation management strategy is made to simplify the dispatch
functions.
 This management system can drive competitive advantage through the increasing
warehouse efficiency(McGinnis, Kara, & Wolfe, 2016).
 Transportation Management Programs are run by the metrics which monitors the
network and transportation footprint.

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 The transport management system allows the business to make adaptations to the
rapidly changing business environment.
 The system also provides the facilitation to the optimization of shipments which can
include the freight and parcel.

Aligning Transportation Strategy
with Organizational Objectives
 It is important to align the transportation strategy with the organizational objectives as
it directly leads to more customer satisfaction.
 The facilitation of the products at the right place and at the right time can lead to
increased customer service(Ji, Wu, & Zhu, 2016).
 This can strategically lead to the organizational outcomes.

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 In the planning of the organizational objectives, the companies make the changes into
the service delivery system.
 The changes made are helpful in getting the competitive advantage over the
competitors.
 The strategy makes use of technology in order to offer consistency, streamlining
process and enhancing visibility into the market.

Conclusion
 In conclusion, transportation strategy takes into account certain factors which can lead
to the attainment of organizational goals.
 It is the important part of supply chain management.
 The strategy provides the ways by which the companies can efficiently maintain their
logistics and also on time delivery of the products.

References
 de Jong, S., Hoefnagels, R., Wetterlund, E., Pettersson, K., Faaji, A., & Junginger, M.
(2017). Cost optimization of biofuel production–The impact of scale, integration,
transport and supply chain configurations. Applied energy, 195, 1055-1070.
 Ji, X., Wu, J., & Zhu, Q. (2016). Eco-design of transportation in sustainable supply chain
management: A DEA-like method. Transportation Research Part D: Transport and
Environment, 48, 451-459.
 McGinnis, M., Kara, A., & Wolfe, L. (2016). An empirically derived framework of logistics
management strategy. Journal of Transportation Management, 27(1), 5.
 Richards, G., & Grinsted, S. (2020). The Logistics and Supply Chain Toolkit: Over 100
Tools for Transport, Warehousing and Inventory Management. Kogan Page Publishers.