TransSprech Case Study: Evaluating Marketing Strategy for Growth

This case study analyzes the marketing strategy of TransSprech, a cellular phone service provider with worldwide coverage. The analysis focuses on the company's marketing mix, including product, distribution, price, and promotion strategies, and examines its current approach to sales through its website and licensed electronic retailers. The study identifies key issues, such as the lack of direct customer interaction and the need for market diversification, particularly in developing countries. It also assesses Mr. Wursching's customer relationship management and recommends improvements, including establishing customer service centers and retail stores to enhance customer engagement and product feedback. The analysis suggests strategies for increasing advertising efforts, especially in the American market, to enhance sales and brand value. The document provides recommendations for improving TransSprech's customer-centricity and overall market growth, emphasizing diversification and improved customer service.

Running head: MARKETING STRATEGY
MARKETING STRATEGY
Name of Student
Name of University
Author’s Note

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Table of Contents
Response to Question 1...................................................................................................................2
Response to Question 2...................................................................................................................2
Response to Questions 3..................................................................................................................3
Reference.........................................................................................................................................5

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Response to Question 1
Marketing mix is the factor which controls the company’s selling ability as well as iit
helps the company to convince the customers to purchase its product. The marketing mix
involves four parts namely product, distribution, price and promotion. As per the case study
suggests TransSprech is a mobile company who provides cellular phone who has worldwide
mobile coverage and has the market base mainly in European countries and also in United States
of America. The company has four segments of cellular phone in respect to the price of the
phone so that the company can gain customers from four types of customers who have
purchasing power from higher to lower. The company also provides five types of cellular phone
so that the customers of the TransSprech have greater variety of phone to choose. The company
has its own way of selling its phone (Išoraitė 2016). The company normally sells their phone
from the company’s own website. The company has also started selling through the distribution
channel of the licensed electronic retailers. The company’s product are providing same kind of
cellular phone like their competitors but the company is providing the advanced version of the
coverage which are done through satellite which is an extra advantage the company is providing
to its customers. The company has invested considerable amount in regards to the promotion of
the products is concerned (Khan 2014). The company has retained advertising agency for
developing the worldwide advertising campaign. Print and TV promotion are also been taken
into consideration for both in European countries as well as in United States in America.
Response to Question 2
On the basis of the current marketing strategy of TransSprech the company has very
refined strategy in regards to the promotion of the product. They have spent considerable amount

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for the purpose of advertising and promotion which are done through TV, print and even through
other means. The company on the other hand did not provide any kind of attention in the selling
strategy. The company’s direct selling process is through the company’s websites and they also
sell through the other licensed electronic stores (Išoraitė 2016). The company does not includes
any kind of investment for the purpose of the opening its own retail store. This is a big problem
because the company are unable to have a direct meet with the customers which will help the
company to take reviews about the product so that the product becomes more customer oriented
which in turn increase the sale of the company (Huang and Sarigöllü 2014). If the company goes
for the own stores it will also help the company to bring down the cost as the company has to pay
larger amount to the third party (Khan 2014). The company also needs to intervene in the
developing countries where they will able to establish a greater amount customer base. In this era
the company also needs to target other customers also except from the corporate customers and
the high range customers. This will help the company to diversify their market which in turn
helps to increase the market.
Response to Questions 3
As per the case study states Mr. Wursching who happens to be the CEO of the company
has implemented many ideas regarding the maintaining relation with the customers for the
business. It can be seen that TransSprech has a business model which is not customer oriented
model. The questions which can be asked to the CEO of the company is that whether the
company can change its strategy of the business model to the customer based model. This will
help the company. The next question which can be asked is the company is meeting the
expectation regarding the service of the company (Londhe 2014). The other question which can

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also be asked is that is the company is making any effort regarding the increase of the customer
relation.
The recommendation which can be suggested to Mr. Wursching is that the company
needs to open customer service center all over the cities where they do their business. This will
help the company to gain more customers as the product which the company is selling has higher
price tag and moreover the targeted customer is mainly related with the corporate. The corporate
customers are very busy person and they have constricted routine. This routine will create a
divergence regarding the customer loyalty and hence the company will lose a considerable
amount of customers and hence the sales growth will decrease. To increase the company need to
open the new stores which will also the customer service (Londhe 2014). This will increase the
sales for the company and also the company will see the betterment of the product because the
company can receive the customer review on the product and it also opens the road for the
customers to directly meet with personnel who are representing the company and provide their
experience as well as there will be a better opportunity for the company to enhance their
products. It is also advisable for the customer to intervene in the developing countries because
the developing countries seeing a rise in economy and the company will able to create a
customer base which will help the company to grow and the brand value of the company will
also increase. The company also needs to concentrate more in the advertising and promotions
specifically in American markets. This will increase the company’s market in case of the selling
structure. Thus, this change in strategy in terms of the selling and marketing will help the
company not only to diversify and also increase the company’s sales structure which will help
the company to have greater profitability. This will also help to increase the company’s brand
value.

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