Analysis of Transtyls: Online Apparel Store Development Report

This report provides a detailed analysis of the Transtyls online apparel store, encompassing various aspects of its development and operation. The report begins with an executive summary and introduction, highlighting the e-commerce business-to-consumer model. It explores marketing and adver...Read More

Running head: TRANSTYLS: ONLINE APPERAL STORE
TRANSTYLS: ONLINE APPERAL STORE
Name of the student
Name of the University
Authors Note

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Executive Summary
The following report consist of discussion on the different aspects of the development of an
online apparel store “Transtyls.” The report contributes to the marketing and advertising
mechanisms that can be utilized to promote the site. In addition to that, the hardware, software
requirements, security in the payment system and the benefits that can be realized by the
organization is also discussed in the different parts of this report.

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Table of Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................3
Ecommerce Marketing and Advertising..........................................................................................4
Hardware and software requirements..............................................................................................7
Ecommerce Security........................................................................................................................9
Payment System.............................................................................................................................10
Benefits of using transtyls website................................................................................................11
Recommendation...........................................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Introduction
With the exponential growth of internet users throughout the world and the convenience
provided to the users by different business organizations by their e-business web sites the
business is growing tremendously. The report consist of different aspects of development of
online apparel store “Transtyls.”This E-commerce falls under business to consumer category.
For the development of the web site there are mainly two types of costs are considered which
onetime cost are and another is recurring cost.
Even though there exist numerous online apparel stores functioning in the country, but they lack
in instructiveness for which the users or the customers are not satisfied with the websites of those
business organizations and hence leaving those sites (Pendell and Bowman 2012). The Transtyls
is developed in such a manner that it will encourage the users to interact with the pages of the
site and help in conversion of mere visitors to the loyal customers.
Background
The site is developed in order to influence and build customer loyalty for the organization,
development of an effective channel for transactions with the customers which includes suppliers
and distributes, and convey their message in an increasing global e-market.
The site will also help the organization in the process of promoting of new products and services
provided by the organization both for both vertical and horizontal business areas on Internet
(Carmona, 2012). With all this it will also help in capturing of the concentration of different
business partners and customers on the ongoing product promotions and different advertising of
the products.

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As mentioned previously the two types of cost is to be considered by the business organization.
For one time cost, this includes, cost for Hardware, Software and initial setup of the servers,
database and development of the site. On the other hand the recurring cost includes Internet
access charges (such as charges for web site hosting, domain names) (Carmona, 2012). In
addition to that technical staffs to operate and maintain the web site. As the extra and one of the
add on features for the web site an EDI system is also proposed to be developed, and the staff to
manage relations with the business partners and employees to observe the enforced EDI
standards and versions are also part of the recurring cost.
For the development of the web site we have chosen the agile methodology. This methodology
is considered as a combination of website development techniques in light of iterative and
incremental development process. The agile approach used to help organizations manage quick
changes in the site and unpredictability (Pendell and Bowman 2012). This methodology gives
opportunity to control the course of development and assess the development lifecycle. The
procedure of total devilment is divided in various cycles or sprints where toward the finish of
every one sprint, the development team of the website depicts a partially completed product or
website. These sorts of strategies are based on reiteration and are exceptionally reasonable for
web development on the grounds that the development team has the opportunity to change each
part of the working procedure for the proposed website.
Ecommerce Marketing and Advertising
This report is all about transtyls which is an online apparel store. Due to the evolution of
internet various system and networks can linked which has led to the growth of various online
store. One of the popular service provided by internet is world wide web which provides a
platform where large number of webpages can be accessed which had ultimately led to the

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development of this site that is Transtyls Internet can be said as the platform which mainly uses
IP and provide many services round the globe in a manner to telephonic system (Carmona,
2012). Three basic system for internet are packet switch switching, could computing and
communication protocol of IP.
Ecommerce industry can be helpful for keeping a track of different product and services
and allow consumers to easy buy products from online industry. Setting up of an online industry
can be considered to be helpful for selling online goods and services with available today in the
present market.
Packet switching is technique in which digital information is sliced and put into small
packets, after that the packets are send to the user different user round the globe through different
paths (Huang & Benyoucef, 2013). Transmission control protocol that is TCP mainly aims to
establish connection between sender and receiver with the help of web computers. It mainly
handles assembly of packets at the point of transmission and again assembly of packets at
receiving ends. Client computing is nothing but a powerful computer which is connected in a
network with more than one or two server. Server has the following function like storage of
different files, various software application and access to printers and many other devices.
Cloud computing is a new technology which provides a platform for firms and individual
for accessing different software’s on the internet (Zhou, 2013). It mainly aims in reducing the
cost of creating and operating various web sites, software and hardware. Because of the above
mentioned technology like cloud computing, client computing, TCP and packet switching has led
to the evolution of online apparel store like Trantlyls.

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Online purchasing of goods form the site that is Transtyls mainly consist of five steps that
are awareness of need, search for different information, evaluation of various alternatives, actual
decision of purchase, Contacting the firm after purchase. General behavior model of online
purchasing of good mainly consist of user and product characteristics, various features of website
and attitude towards the buying of different products.
Consumer in ecommerce industry mainly two types of items that is big ticket and small
ticket. Big ticket item mainly consists of various computer hardware’s, other costly items. The
two important factor that are essential for online market that is ecommerce industry is Trust and
utility. The above mentioned site that is Transtyls is inclusive of both the features (Laudon and
Laudon, 2015). Utility mainly aims to provide better price and convenience and speed of items.
Trust on seller side can be achieved by creating strong reputation, honesty and delivery of goods
at promised date (Laudon and Laudon, 2016). There are certain advantages of internet marketing
that is it more personalized and communicates to individual customer. Advertisement of
marketing can be done through five ways that are website, online marketing, social marketing,
mobile marketing and offline marketing.
Online marketing for the given website that is Transtyls can be achieved by mobile
messaging, email, affiliated and vital. This technique of advertisement is considered to be the
fastest growing method of advertisement. Search engine marketing mainly consist google search
algorithm like Panda, Hummingbird and many more. Email marketing has many benefits like it
is cheaper, measures and track response and it has mainly three challenges that is spam, anti-
spam software, badly designed purchased list of email (Zhang et al., 2012). Mobile marketing
and advertising format mainly consists seven formats that is rich media and videos, games,
emails, various text message, QR (Quick Response) codes.

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Cookies and tracking files mainly consists of four types that is cookies, flash cookies,
beacons and tracking headers. Database mainly emphasizes on the storing and recording of
various attributes (Laudon and Traver, 2013). DBMS that is Database management system is
nothing but a software which is mainly used for creating, maintaining and access to database.
SQL that is structured Query language is a standard database query which is used for relational
database. There are mainly two types of process done with data warehouse and data mining. Data
warehouse mainly aims in collection of organization data and customer data and this data can be
used by marketers and site managers for offline analysis.
Data mining is technique which is mainly used to find various patterns in data, model and
tracking the behavior and buying list of different customer can be considered to be a useful
equipment for building or creating this website that is. There are new techniques for management
of important data that is Hadoop and Big Data. Big data is mainly used in web traffic, email and
content of social media. Customer relationship management (CMR) is mainly used for
organizing the relation with customer as soon a purchase is done (Yadav, Feeroz and Yadav,
2012). It ultimately creates a profile of customer and stored some important data in it. This stored
data is used for development and selling of products and identification of customers.
Hardware and software requirements
System Development life cycle (SDLC) is methodology which for better understanding
the requirements of a business and providing appropriate solution. SDLC model is helpful in
creating certain documents which can be helpful for establishing the objective of the website in
front of the senior managers. SDLC model mainly consist of five steps that is Planning of
system, designing of system, building of system, testing of it, Implementation of it.

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Web server hardware and software requirement: Choosing of hardware and software
requirement for checking the type of hardware and software that is considered for the specific
ecommerce industry (Niranjanamurthy et al., 2013). Web servers can be helpful for various
business to business transaction. Poor decision about the various web server platform can led to
the formation of negative impact on the organization.
Ecommerce website is mandatory to be available 24 by 7 and it has certain requirements
like efficient and easily upgradable software (Victor Chen et al., 2013). Security software
database mainly connects B2B and it also requires certain servers to checking the authentication
of information. Web hosting are certain internet service provider which helps in accessing
storage space of various ecommerce storage software’s.
Ecommerce website can be cost effective for small organization as it reduces the amount
of investment for various hardware and software. Business to ecommerce requirement is all
about catalog which displays the capabilities of various shopping tools. Any requirement of
software requirement is needed for the catalog of store and displaying choices. An ecommerce
industry must be integrated with the current system.
A shopping cart can be helpful for the ecommerce website like transtyls for tracking the
codes of this website items and it allows people to view the various items of the cart and it also
allows the person to change the quantity of items from the cart (Pendell and Bowman, 2012).
Basic packages are low cost or free software for ecommerce industry which can be easily
implemented in this website that is transtyls can be placed on the web host system.
Banner exchange site helps in promotion of online stores like transtyls. Banner exchange
agreement are generally made between sites which provide sign up for different websites. In

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Mid-range packages the merchant has full control over the choices. Web server can range from
basic to high and it totally depends on the requirement of the software package that is being used.
A web server must handle the basic requirements which mainly deals in buying and selling of
services and goods.
Ecommerce Security
Ecommerce security that is the security of this website that is transtyls, mainly aims to
get high level of security with the help new technologies, various policies and procedures with
the industry standard and various laws of government. The growth in the use of ecommerce has
resulted in many cybercrimes (Romero and Ventura, 2013). It is seen form some data and
research that more security measures create difficulties for users to a site and ultimately it leads
to the slowing of mobile sites. Internet has become a platform where various crimes are taking
place which ultimately threats the citizen of the world. There are mainly three important
parameters for ecommerce are client, server and the path that is Internet.
The most common type of security threats in ecommerce industry are malicious code,
Potential unwanted programs (PUP), Phishing, hacking and data breach. The most common type
of security threats in ecommerce industry are credit card fraud, identity fraud, spoofing, sniffing,
DOS attack, badly designed software’s, issues of mobile platform and cloud security.
Various technology solution for the security threats to internet are protection of internet
communication, protecting networks, protecting the path of communication that is Wi-Fi,
protecting various servers and clients. Encryption is well known technique in which data is
transfer into cipher text which readable only by sender and receiver (Roy and Venkateswaran,
2014). It provides four key dimension of security that is message integrity, nonrepudiation,

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authentication and confidentiality. There is certain limitation of encryption that is it does not
protect the storage of private keys, does not guarantee the security of merchant computer.
Protecting network of this website that is are mainly of four types that is transtyls has
firewall, proxy server, intrusion detection system, intrusion prevention system (Thorleuchter, and
Van Den Poel, 2012). Firewalls can be software as well as hardware that mainly uses various
security policies to filter various packets. Proxy server or proxies mainly handles various
communication that comes across or sent through internet. There are certain methods for the
protection of server and client that is enhancement of OS security and antivirus. Security of OS
can be achieved by upgradation and patches. Antivirus software can be easiest and cheaper
method to prevent system from threats. There is certain plan of security which can be easily
made that is assessment of risk, plan of implementation, policy of various security.
Payment System
Roles of Laws and its implementation has been described below that is there are certain
laws which give the power to authorities to trace and identify different cyber criminals. It also
requires cooperation various public and private bodies (Solaymani, Sohaila and Yazdinejad,
2012). There are certain government policies for the control of encryption. Credit cards and debit
cards are considered to be the only mode of payment method in USA. There is certain limitation
of online payment through card that is security, cost and risk of merchant. Alternative mode of
online payment is available that is PayPal, Amazon payment, visa checkout, Dwolla, stripe. The
use of digital cash has grown all over the world and bitcoin can be considered to be a wonderful
example. Electronic bill payment has become the new way for payment of monthly bills.

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Benefits of using transtyls website
The benefits of using this website that is transtyls is that is very easy and convenience to
use and access. Very soon after the launching of this website it is expected that this website will
be preferred over all other websites for shopping of goods through online method. It will provide
a platform where consumer can easily find their required product which will save their money as
well as time. This website offers datasheets of products where consumers can easily get an idea
about the detail and description of various products that is available online. For the customer it
very important for getting an idea about the different product and websites. With the help of that
information customers can easily come to a decision of buying the product or not.
This new website that is transtyls can attract new customers with the help of search
engine. It is very important point to notice that online retailers mainly establish business with the
help of traffic that usually comes from search engine. With the help of following website various
retailers of this ecommerce site that is transtyls can easily keep an eye on the purchasing habits
of a consumer. It will help in satisfying the needs of various customer which will ultimately help
in building a long lasting relationship with various customers.
Through this website product can be easily sold to all around the globe and it will not be
limited to boundaries of different countries. Transtyls can be successful in creating a playground
where various product and services can be sold to different irrespective of their location. One of
the biggest benefit of this e-commerce website that is transtyls that it stays open 24/7/365 so that
ecommerce website can easily run their business.
This website can be helpful in reducing the cost of advertising and marketing. In
ecommerce website does not need the cost of advertising and marketing. It will helpful in

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eliminating the cost of travel for various customers. Ecommerce website generally offers certain
information to customers without any problem. All the required information is provided to the
customer by the respective vendors so that customer can easily purchase the product with proper
information.
Recommendation
There is certain recommendation for this ecommerce website that is transtyls that it can
display feature product must be displayed on the homepage of the website so that customer can
easily get an access to the easily available products and brands on the following website. Best
seller product must be easily displayed on the top of the list. Offers and deals must be displayed
on the products with a proper discount must be given to different customers. Offers like buy and
save must be given to customer which will provide a platform to customer for buying different
products with saving their money on buying more products.
New arrivals must be displayed on the homepage as soon as the consumer approaches a
website. Keeping a track of items from last view can be considered to be good idea as most of
the online buyers do not complete their purchase on the very first visit.
Conclusion
From the above discussion it can be stated that this website that is transtyls can be
beneficial to various customer through ecommerce industry and advertisement. This website has
the proper hardware and software requirement which is necessary for running the business. It has
the proper security which is needed for the ecommerce website. Payment system of this website
is strong and secure against various hackers and cyber criminals. Benefits of using this website
has been discussed briefly.

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References
Carmona, C.J., Ramírez-Gallego, S., Torres, F., Bernal, E., del Jesús, M.J. and García, S., 2012.
Web usage mining to improve the design of an e-commerce website: OrOliveSur. com. Expert
Systems with Applications, 39(12), pp.11243-11249.
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at
design features. Electronic Commerce Research and Applications, 12(4), 246-259.
Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
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Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Niranjanamurthy, M., Kavyashree, N., Jagannath, S. and Chahar, D., 2013. Analysis of e-
commerce and m-commerce: advantages, limitations and security issues. International Journal of
Advanced Research in Computer and Communication Engineering, 2(6).
Pendell, K.D. and Bowman, M.S., 2012. Usability study of a library's mobile website: an
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p.45.
Romero, C. and Ventura, S., 2013. Data mining in education. Wiley Interdisciplinary Reviews:
Data Mining and Knowledge Discovery, 3(1), pp.12-27.

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Roy, S. and Venkateswaran, P., 2014, March. Online payment system using steganography and
visual cryptography. In Electrical, Electronics and Computer Science (SCEECS), 2014 IEEE
Students' Conference on (pp. 1-5). IEEE.
Solaymani, S., Sohaili, K. and Yazdinejad, E.A., 2012. Adoption and use of e-commerce in
SMEs. Electronic Commerce Research, 12(3), pp.249-263.
Thorleuchter, D. and Van Den Poel, D., 2012. Predicting e-commerce company success by
mining the text of its publicly-accessible website. Expert Systems with Applications, 39(17),
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Victor Chen, J., Chen, Y. and Paolo S. Capistrano, E., 2013. Process quality and collaboration
quality on B2B e-commerce. Industrial Management & Data Systems, 113(6), pp.908-926.
Yadav, M.P., Feeroz, M. and Yadav, V.K., 2012, July. Mining the customer behavior using web
usage mining in e-commerce. In Computing Communication & Networking Technologies
(ICCCNT), 2012 Third International Conference on (pp. 1-5). IEEE.
Zhang, Y., Deng, X., Wei, D. and Deng, Y., 2012. Assessment of E-Commerce security using
AHP and evidential reasoning. Expert Systems with Applications, 39(3), pp.3611-3623.
Zhou, T., 2013. An empirical examination of continuance intention of mobile payment
services. Decision Support Systems, 54(2), pp.1085-1091.

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