Business Plan Report: Developing Transylvania Visit Venture Proposal

This report details a business plan for a Transylvania visit venture, focusing on the historical region of Romania, also known as Dracula City. The assignment begins with an introduction to the business concept, outlining key components such as services, target demographics, and unique selling propositions. Section 1 presents the original business concept, utilizing the Business Model Canvas to define key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost drivers, and revenue streams. The report then analyzes the initial plan's shortcomings, including financial constraints and market uncertainties. Section 2 reflects on peer group feedback, addressing issues like the lack of skilled workers and the need for clearer market strategies. Section 3 reiterates the business concept, incorporating improvements based on peer feedback and providing a revised cash flow analysis. The report concludes by summarizing the key findings and insights gained from the planning process, emphasizing the importance of adaptability and strategic planning in entrepreneurship. The plan aims to provide a comprehensive understanding of the business venture, including financial projections and strategies for success.

ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1: ORIGINAL BUSINESS CONCEPT.........................................................................3
SECTION 2: A PEER GROUP REFLECTION..............................................................................7
SECTION 3: A CONCEPT IMPROVEMENT REITERATION ...................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
An concept of business consist of basic information of the services or
products, demographic target, USP that deliver an organisation benefit over
competitors. Through developing various strategies as well as accessing rivals, a
proper business plan can be developed in the marketplace (Arachchige, Weigand
and Jeusfeld, 2012). In this report, I am developing a business plan for venture
business proposal of a visit to Transylvanian, an historical Romania central
region also known as Dracula city. This assignment will develop new venture
proposal for this report in which nine major elements of making business plan on
business canvas model will be defined. It will also analyse the second business
reiteration through managing few amendments from gathered feedback reviews
from peer of online E-WP, working group.
SECTION 1: ORIGINAL BUSINESS CONCEPT
The Business Model Can vas
Designed fo r : Designed by: D a t e: Ve r s i o n:
Key Partners
Key partner of an organisation are those
individuals or entities that support
travelling and tourism of Romania and
Transylvanian as well as are engaged in
the organisation expansions which can
avail in completion of business concept.
• Thomas Cook Airlines
• MyTravel Group plc.
• Standard Life Investments Ltd
• Invesco
• Asociatia “Cele Mai Frumoase Sate
din Romania”
• Business Travel partners
• Google Maps, Cloud Storage, Payment
Platforms
• Insurance
• Romania Domestic Transportation
section
• Castel Templul Cavalerilor
• www.SkyTeam.com
Key A ctivities
• Visit to Bier tan one of the oldest
Transylvania Saxon Settlement and
matrimonial prison.
• Sighisoara, a mischievous medieval
town along with Clock Tower which
was made in 14th century. This
place is also known as the Dracula's
Birth Place.
• Visit to Museums including
Ethnographic Museum in Brasov,
Art Museum in Brasov, Brasov
History Museum, Unification
Museum in Alba Lulia.
• Also visits at Apuseni Nature Park
also known as caver's paradise,
Piatra Craiului National park known
as one of the deepest underground
abysses.
• •Activities will be including Caving,
Value Propositions
• Assigning a knowledgeable and
experienced senior travel consultant
to fulfil entire needs.
• Delivering cost effective flights
and accommodation activities along
with travelling routes.
• Advising on requirements of
health as well as Visa processing.
• Visit of all most popular and
famous places at Transylvanian as
well as nearby areas.
Customer Relationships
• The organisation is developing
effective and better relation with the
consumer through using various
marketing and promotional
resources such as Online brochure,
Email, newsletter, pamphlet, map
suggestion etc.
• Coordinating each day in
systematic manner to render better
and impressive visit along with the
best services.
• Proper health security and safety
as well as insurance services.
Customer
• The Direct consumer (act like clients and
supplier of enterprise.)
• Traveller and business persons.

• RomaniaTourism
Key R esour ces
• For the visit of Transylvania,
the organisation will require to invest the
financial resources as well as make
budgets or costing of the entire tour.
• Cost generated from people who paid
for visit.
• financial resource from venture
capitalist for performing operations.
• Local transportation of Transylvania
tourism such as Bus and Trains.
• Rough guides for guidance to tourists.
Channels
• Channels through organisation can get
the financial and resource assistance for
Transylvania visit.
• Thomas Cook Group and Thomas
Cook Airlines
• Bus, train and local transportation
services.
Cost Driver
• Driver
• Accounting
• Insurance
• Different Events
• Transportation lease vehicles and Thomas Cook Airlines.
• State tourism of Transylvania
• Determined budget is £25000.
Revenue Streams
• Rental hots pay
• Rental guest pat
• Events guests pay
• purist and traveller pay
 Sales up-to 25% from the determined amount.

This work is licensed under the Creative Commons Attribution- Shar e Alik e 3.0 Unported License. To view a copy of
this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300,
San Francisco, California, 94105, USA.
De s ig ne D by: Strategyzer AG
The makers of B u s i n ess M o d e l G e n e r a t i o n and S t r a t e g y z e r
str ategyzer
. c om

Factors of Canvas Model:
 Key Activities: Key activities whereas refer to the organised and essential
tasks which a company must carry out for making the purpose fulfil in the
company. This is a major element which is organised by an organisation
in order to execute activities according to their which initial dictated
through their business model.
 Key Resources: Key resource refer to crating block which describes the
assets which is required to make a model of business work. Lack of those
model need proper revenues and propositions generation for
accomplishing task.
 Key partners refer to those partners and suppliers which make the model
of business work. An entrepreneur requires to perform the major activities
and deliver their values proposition to their consumer segments. Key
partners are often referring to the connection and relationship which one
have with their own and other business, non-consumer, governmental and
entities which help in building the work of business. Key partner of an
organisation are those individuals or entities that support travelling and
tourism of Romania and Transylvanian as well as are engaged in the
organisation expansions which can avail in completion of business
concept.
 In term of business, value proposition refers to marketing and business
statements which an organisation utilises to summon why a buyer or
consumer should purchase the services and products. This statements
provide buyer the cause of making purchase of the services and god which
add more value in the products and solve the issues while choosing the
product.
 Consumer: Consumer are the target audience to which an organisation
aims and focus for delivering their services and products. The company
manufacture the products on the grounds of those client interest,
preferences, taste and other elements.
 Channels: Channels are the point which can help in distribution,
marketing and sales procedure which help ion experiencing the
organisation in effective way. This help in providing the products and
services to the clients which is rendering an organisation help in growth.
 Custo
mer
Relati
onshi
ps: It
is one
of the
major
manag
ement
techni
que
which
is
adopte
d by
consu
mer
relatio
nship
which
is used
by an
organi
sation
for
evalua
ting
interac
tion,
inform
ation
of
consu
mer
and
their
life-
cycle along with meeting the goals and objectives of company with the help of
satisfying clients.
 Cost Driver: Cost driver is an element which contributes and influence the expenses
to certain operations of business. This activity helps in managing lobar cost along
with other variables.
 Revenue Streams: Revenues stream is a form of revenues which is considered as
one of the business building block of Canvas Model that reveals the business
earning making from whole techniques and methods which money comes in. This
may be characterised.
Reflection Report: After analysis of the various business elements in the canvas
plan of business, I found out that there are still some issues and obstacles which I will face
while establishing own enterprise. These issues can be incredible issues of finance as I
have felt issues of less funding which is the major issues as I have lack of resource investor
which can lead fall in business. Another barrier before execution of plan I found is viable
opportunity lack and revenues overestimation. Also the less clear route of market in
Transylvanian will lead to lack of resources and proper administration of travelling tour.
Other issues were no share objectives, less evidence of particle demands inconsistencies on
business plan etc. Through evaluating these issues and barrier, I can manage new changes
in the working styles and business plan.
In order to manage the work of my business plan, I have found some issues which I
investigate to solve through proper Peer reflection and management of resource in
effective way. As this is clear that an enterprise is a business venture which may feel
failure and success chances on equal number. Thus, it is required to analyse the elements
of marketing effectively according to my plan and environment of Transylvania. I have
made a budget of 30,000USD approx. which I found is less amount for the trip as there are
various expenses as well as problems which needed to be minimise. In order to maintain
the funds, I have managed some new investor and other sources that can help me in
meeting the desired outcome as well as meeting determined amount of revenues in
effective way. These changes are mentioned in the next plan which is described in the
report along with he modification made in various fields or factors of enterprise strategy.
CASH FLOW:
CASH FLOW 2018
OPENING BALANCE £25,000
Cash incoming
Sales £38,315
Asset sales £2,500
Debtor receipts £1,800
Other income £12,200
Total incoming £79,815
Cash outgoing

Purchases (Stock etc) £12,000
Accountant fees £1,200
Solicitor fees £900
Advertising & marketing £9,850
Bank fees & charges £11,500
Interest paid £850
Credit card fees £251
Utilities (electricity, gas, water) £3,151
Licensing £2,580
Insurance £1,425
Superannuation £258
Income tax £850
Total outgoing £44,815
CLOSING BALANCE £35,000
SECTION 2: A PEER GROUP REFLECTION
A business concept may involve the idea of new innovation or products or
a simple marketing or delivery approach in regard of existing products. I have
made a new proposal venture for the visit of Transylvania (Brandt and Hermann,
2013). The initial iterations of plan of business I developed through me for
getting response from the E-WP. It can avail the assistance in reviewing the
feedback of the self-discussion and peer group. It is essential to interact with the
other co-worker for the purpose of devising some alternation and modification in
the developed plan of visit to Transylvania according to the market place
requirements. The group of peer will reflect some of the essential issues that can
affect the functionality and operations of business concept that have been
developed as well as strategies modification as the change or feedback analysis is
required for understanding the business environment and obstructions.
While executing or forming the new venture proposal of business, there
may have to face various issues or threat by the business developed in the
commercial marketing and business environment (Bridge and O'Neill, 2012).
While developing the Transylvanian Plan for my enterprise, I had faced various
problems in managing resources, key partners, understanding researching about
the place and handling all probable issues that clients may face in future. So I
organised an online Working party of my fellah who can help in understanding
the issues with the business concept that I have built. Here are the feedback of E-
WP in regard of issues which can arise after analysing those responses in regard
of plan discussed below:
 Lack of Skilled Workers: This was one of the major issues which I felt
can be a challenge for my business plan i.e. Transylvania visit plan. The
staff's knowledge level and experiences is lesser than it was expected.
Peopl
e or
consu
mer
can
loss
credi
bility
towar
d
comp
any if
the
work
er
make
mista
ke
and
beco
me
unabl
e to
earn
satisf
action
of
costu
mer
with
their
servic
es of
comp
any.
This
is
requir
ed for the company to hire those people who are expertise in their local languages
and have idea about the places very well.
 Online Travel Companies Competition: As per the online working party, the other
companies are offering the same products and services in lesser prices which makes
it hard to choose the clients the services of company despite those. The
organisation need to reduce the cost of products and services in order to increase
sales amount. There are various competitors’ organisations and tour operator as
well as agency such as Tripadviser, Jet20, TUI and many other (Top 10 Things to
Do in Transylvania, 2015). Exotic offers which these rivals are offering are
attempting consumer or target audience in as ways as the enterprise is. This is
essential for companies to make sure the features and products are more competing
and qualified.
 Not Covered All Popular Areas: The organisation is offering company good deal
with cost effective prices along with various places visit. The visit is not only for
the places of Transylvania but the nearby popular places as well. But according to
the working party, there are various places which the palm can cover but still
missing due to saving time and cost. The consumer would not want to carry loss in
matter of quality if they are partying well for the packages in offered cost as they
are expecting best of their services. They should undertake some easy, less time
consuming and better popular places such as Transfagarasan Highway and
sightseeing to Romania's highest Peak. Rasnov Fortress, unique architectural
heritage of Transylvanian, Epic 7 Ladder way from Brasov to Canyon etc.
 Lack of Safety and Security: The terms and guidelines failed in attempting security
and safety of tourist and assure them about their life. Though the plan includes
insurance of visitors, which is not enough to trust a company who will carry to
miles and few time zones travel where no one is familiar (Buckley and Casson,
2016). The business plan such includes few strict guidelines as well as safety and
security services deal which the company is performing for the security of health
and life of their clients and consumer.
 Lack of Market Office: This is also one of the major issues in which there is not
specifically defined the target audience which the enterprise is aiming. There are
various segments which consumers which organisation is aiming. In order to sale
the plan packages, this is essential for enterprise to determine properly their target
group and marketing tool to attract them.
Strategic development is fundamental process which is required to act generally in
regard of various conflicts and issues which emerge from feedback or responses over the
plan of business e-working party discussion with the group of online peer. The strategic
plan improved by me need various modification and alternation along with new

implementation strategies in order to cater modification in concept of business for
increasing effectiveness of visit plan developed for my entrepreneurial venture of
enterprise.
Modification is required process which is needed to make after analysing
issues and conflicts in order to stop it from emerging as the larger problems for
the company as well as clients. After the evolution of feedback of Online working
party, I have come up some new terms and plans that can help in achievement of
the entire company plan. Improvements in strategies that can be devised from
rendering support from members of peer party that are mentioned here in regard
of acting more responsibility in environment of business.
 Training of Staff and Visitors: When it comes to the quality, this become
the main cause and USP of the company for which consumer buy the
products and services of any enterprise despite of cost (Zikopoulos and
Eaton, 2011). If there would be unskilled and unqualified worker, it can
lead company toward the loss and break in clients. The organisation can
make increment in the services and products through providing proper
training to the staff or employee group. This includes basic training for
the any kind of emergency while the visit. This would be organised for
clients or traveller as well. They would be delivering other equipments,
knowledge and local languages training session for the worker in order to
manage the work according to the places they visit.
 Special offers or Other features: The company will include various offers
and exotic features in the services they provide in order to make the plan
more delightful and effective. The products should be as appealing that it
can attract client by just looking at it. Transylvania is very eco-friendly
places along with trees, mountains, traditional functioning system and
Dracula stories (Wang and Hwang, 2012). Make the programs more
appealing and use more marketing and promotional activities to add a tip
on the package's top. It can not only avail in attracting consumer but also
can help in gaining the competency in competitive business industry.
 Increment in policies and terms Linked with security and safety: This is
also one of the major elements which my company offer to attract the
consumer and compete rivals. I am planning to developing a small tour
operating enterprise from which clients expects more quality and safety
assurance as I am competing with large and small tour operators. The
company is offering them safety kit along with each travellers in case of
missing, injured and emergency at the destination. Also they have
provided their personal and senior experienced guide to lead them. Beside
this,
they
can
rende
r
traini
ng of
regio
nal
langu
ages,
major
threat
s
securi
ty
befor
e
begin
ning
of
tours.
 Requi
red to
Cover
More
Place
s in
Trip:
This
is one
of the
most
impor
tant
thing
which
also
includes in the list of places which one is going to visit as the entire products relay
on the services and products. I have developed the plan of 7 days tours which was
unable to covering entire places of Transylvania which is why the company have
modified the plans (Wang and Hwang, 2012). After the analysis of E-WP
responses, the company have altered it to 9 days plan offering various new and
exotic destinations of organisation. Thus, efficiency and effectiveness of the
products and services.
 Determination of Target Group: As this was examined that the proper target is
require, I have determined new target group of audience for the plan of
Transylvania visit which is required. My company focused over the upper middle
and middle class of people in including business person and families which is
aiming for fun and enjoyments along with thrill. Target audience is segmented on
the basis of their demographic, and psychographic factors.
SECTION 3: A CONCEPT IMPROVEMENT REITERATION
The Business Model Canvas

Designed fo r : Designed by: D a t e: Ve r s i o n:
Key Partners
Key partner of an organisation are those
individuals or entities that support
travelling and tourism of Romania and
Transylvanian as well as are engaged in
the organisation expansions which can
avail in completion of business concept.
• Thomas Cook Airlines
• MyTravel Group plc.
• Standard Life Investments Ltd
• Invesco
• Asociatia “Cele Mai Frumoase Sate
din Romania”
• Business Travel partners
• Google Maps, Cloud Storage, Payment
Platforms
• Insurance
• Romania Domestic Transportation
section
• Castel Templul Cavalerilor
• www.SkyTeam.com
• RomaniaTourism
Key A ctivities
• Visit to Bier tan one of the oldest
Transylvania Saxon Settlement and
matrimonial prison.
• Sighisoara, a mischievous medieval
town along with Clock Tower which
was made in 14th century. This
place is also known as the Dracula's
Birth Place.
• Visit to Museums including
Ethnographic Museum in Brasov,
Art Museum in Brasov, Brasov
History Museum, Unification
Museum in Alba Lulia.
• Also visits at Apuseni Nature Park
also known as caver's paradise,
Piatra Craiului National park known
as one of the deepest underground
abysses.
• •Activities will be including Caving,
Value Propositions
• Assigning a knowledgeable and
experienced senior travel consultant
to fulfil entire needs.
• Delivering cost effective flights
and accommodation activities along
with travelling routes.
• Advising on requirements of
health as well as Visa processing.
• Visit of all most popular and
famous places at Transylvanian as
well as nearby areas.
Customer Relationships
• The organisation is developing
effective and better relation with the
consumer through using various
marketing and promotional
resources such as Online brochure,
Email, newsletter, pamphlet, map
suggestion etc.
• Coordinating each day in
systematic manner to render better
and impressive visit along with the
best services.
• Proper health security and safety
as well as insurance services.
Customer
• The Direct consumer (act like clients and
supplier of enterprise.)
• Traveller and business persons.
Key R esour ces
• For the visit of Transylvania, the
organisation will require to invest the
financial resources as well as make
budgets or costing of the entire tour.
• Cost generated from people who paid
for visit.
• financial resource from venture
capitalist for performing operations.
• Local transportation of Transylvania
tourism such as Bus and Trains.
• Rough guides for guidance to tourists.
Channels
• Channels through organisation can get
the financial and resource assistance for
Transylvania visit.
• Thomas Cook Group and Thomas
Cook Airlines
• Bus, train and local transportation
services.
Cost Driver
Cost driver is an element which contributes and influence the expenses to certain operations of business. This
activity helps in managing lobar cost along with other variables.
• Driver
• Accounting
• Insurance
• Different Events
• Transportation lease vehicles and Thomas Cook Airlines.
• State tourism of Transylvania
• Determined budget is £35000
Revenue Streams
Revenues stream is a form of revenues which is considered as one of the business building block of Canvas Model
that reveals the business earning making from whole techniques and methods which money comes in. This may be
characterised.
• Rental hots pay
• Rental guest pat
• Events guests pay
• purist and traveller pay
 Sales up-to 25% from the determined amount.

This work is licensed under the Creative Commons A ttribution- Share Alik e 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California,
94105, USA.
De s ig ne D by: Strategyzer AG
The makers of B u s i n ess M o d e l G e n e r a t i o n and S t r a t e g y z e r
1

str ategyz er. c om
2

Reflection Report: As per the required need of changes which was essential to make in
the business plan in order to meet the desired outcome and success of business plan of my
enterprise. This is essential for an organisation to make the changes according to the need and
changes in the environment which I found after the peer reflection properly. In the peer reflection
I found that my plan lack of safety and security for which I developed the plan more securely
along with few new guidelines. Also I found the more requirements in budget which led to more
expenses in the plan so this was required for enterprise to increase the amount of budget that in
have expanded to 35,000USD which is necessary to arrange. Thus, I need to develop and
enhance my sponsors and investor. I found the lack of skilled worker after the analysis along
with the realisation of high competition in the working environment.
Thus, new modified business plan was developed in which entire required amendments in
the business plan along with new requirements and source were made. This was a necessary step
that helped me in making the changes as well as realise me some more essential aspects of
business. Also this helped me analysing that through peer reflection, entire limitation and dearth
of qualities of plan can be identified easily. E-working party have assisted in managing retire
work through reviewing and providing suggestion over specific issues by undertaking research
and study. Transylvania is a better place to visit and roam which can be managed as a business
plan through undertaking these procedures which is essential for managing and forming an
enterprise. I am competing with large and small tour operators. The company is offering them
safety kit along with each travellers in case of missing, injured and emergency at the destination.
There are various financial changes which has been made in the system after the analyses of peer
reflection which is made by my enterprise. Though the enterprise is working on various
components which is working which organisation need to make according to funds and new
sponsors of company as well.
CASH FLOW:
CASH FLOW 2018 2019
OPENING BALANCE £25,000 £35,000
Cash incoming
Sales £38,315 £45,211.70
Asset sales £2,500 £3,500
Debtor receipts £1,800 £2,000
3

Other income £12,200 £14,200
Total incoming £79,815 £64,912
Cash outgoing
Purchases (Stock etc) £12,000 £14,800
Accountant fees £1,200 £1,800
Solicitor fees £900 £850
Advertising & marketing £9,850 £8,750
Bank fees & charges £11,500 £0
Interest paid £850 £1,200
Credit card fees £251 £5,450
Utilities (electricity, gas, water) £3,151 £4,150
Licensing £2,580 £1,890
Insurance £1,425 £1,540
Superannuation £258 £358
Income tax £850 £1,250
Total outgoing £4,815 £42,038
SWOT Analysis of Transylvania:
This need to undertake the analysis of internal elements through the assistance of SWOT
analysis which is mentioned as below:
Strengths Weakness
 The major attraction of this place is  Lack of destination information to the
4
Illustration 1: SWOT analysis of Transylvania, 2017

popularity as the Dracula Home.
 This place contains the wide religious,
cultural and natural destination of
heritages.
 Amazing environment and nature.
 Family representation places of burial
of high noblenesses and princes.
 Orthodoxy promotion by religious and
cultural education.
 Unique tradition, culture and
architecture.
people.
 No interlink with other tourism type.
 Poor infrastructure and poor
transportation system for some
destination and places.
 Poor destination integration in products
of tourism.
 Less investments in the monuments
cultural this putting them in constant
degradation level.
Opportunities Threats
 Increasing tourists number on historical
and religious destinations.
 Increasing influence of people in
Dracula stories and destination due to
more production of films.
 Monasteries render specific services for
visitors majorly at no cost.
 Rehabilitation and promotion funding
on such places which is available
through distinct structural funds
objectives.
 The Pilgrimages centre presences.
 The less funding of the rehabilitation of
destination of cultural religious.
 The schedule of working of such places
differ while it come to situation which
make the process of reacting one place
to another more complex to tourist.
 Through natural components and
human interaction, constant
degradation.
 Less tourist interest toward the interest
of people in regard of culture and
history.
 Increase in the cost of transportation.
 Private cultural asset interest that could
become a barrier in their route of
integration.
Market Survey: Market survey refer to the investigation of state where the organisation
trade their certain products and services including the determination of consumer and
5

requirements and need of clients. In order to manage and determine the market survey of the
Transylvania visit plan, my organisation will undertake the process which will undertake these
activities: Market Segmentation: The enterprise have eliminated the market into different segments
on the basis of distinct elements of market. The first segment is demographic segment
which eliminate the consumer on basis of demographic factors such as gender, age,
religion, region etc. In psychographic, consumer are spilt on the basis of lifestyle, income
and other elements in which company follow to high and elite people class whereas on
the geographic sector, enterprise has eliminated the traveller on grounds of geographic
area. Company is aiming over UK and Europe based clients for services. Target Consumer: This refer to the wide range of potential buyers defined on the
grounds of range. These clients are mentioned on the basis of their similar exhibits like
lifestyle, income and age etc. My enterprise is focusing over more adventures, historical
and wanderer of 18-40 along with the family, business person and other factors. Competitors: There are various tour operating organisation which are giving strong
competition to my enterprise. This is essential to analyse these element or enterprise such
as TUI, Thomas Cook Operator, TripAdvisor etc.
Market Structure: A country follow the market structure which help them in functioning
their trading system along with determining the other elements of a nation. There are four major
elements or sort of market structure which is mentioned in picture according which entire
activates of business is being determined.
6

Supply Chain: This is one of major work management which contain the goods and
services flow including the storage of products, arrangement of raw material, inventory work
process, consumption process and point etc. This is a require activity which is designed, planned,
implemented and monitored by the operations and management for creating the net value,
creating the competitive infrastructure and synchronising supply along with measuring global
performance and demand. This is linked with the risk management and sustainability of
enterprise which help in rendering products. My enterprise have developed the plan of
Transylvania visit that need to manage the whole chain supply in order to meet the desired
outcome of whole plan and administrating the activities in effective manner.
Marketing and Promotion: Marketing refer to process of maximising the sales and
revenues which help an new enterprise in developing in competitive market. These help in
meeting the desired outcome and achieving objective of organisation which can help in
increasing sales. There are various techniques and tool of marketing and promotion which I can
use for my enterprise in order to meet desired outcome and target audience to meet the purpose
of maximum sales. They can use various promotional channels such as tradition media i.e.
7
Illustration 2: Market Structure of Transylvania, 2017

newspaper, radio, TV, magazines etc. new media such as social media, websites, email etc. and
other media such as brochure, hoarding, kiosks etc. Through this one can meet the desired
outcome of target audience as well as sales of rendered services and products.
Human Pressure: This can be consider limitation of the plan or enterprise development
as there are various barrier while developing own entrepreneurial venture. One need to maintain
the elements of external environment and human pressure in order to meet the desired outcome
in effective manner. Though one side, the human pressure is creating obstruction in the evolution
process of Transylvania plan which I created for the enterprise venture. For managing this,
proper management of operations and entire incurred activities is required.
Operation Management: The activities of operation management is Transylvania is
according to the following picture which I need to undertake before implementing the plan of
Transylvania visit:
CONCLUSION
From the above report it can be summoned that this is essential to review and analyse
entire business concept for developing and successful establishment. For a visit to Transylvania
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Illustration 3: Operation Management, 2017

and prepare a business venture, one need to make canvas business model which can help me in
analysing requirements as well as various elements of entire strategies that can increase
productivity and profitability of plan. Through undertaking feedback analysis of peer of Online
working party, company can understand their weakness of plan and make the relevant later
nation in it to proper implication in business environment. Thus, it would be helpful to properly
understand various factors of a company to make the enterprise successful.
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REFERENCES
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2.0. International Journal of Service Science, Management, Engineering, and
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Wang, W. and Hwang, D., 2012. A case study of a Government-sponsored enterprise resource
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Online
Top 10 Things to Do in Transylvania. 2015. [Online]. Available
through:<http://travelblog.viator.com/things-to-do-in-transylvania/>.
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