Travel Corporation's Big Data Program Design: An Analysis Report

This report provides a comprehensive analysis of a big data program design for Travel Corporation, focusing on leveraging social media to enhance business operations. It identifies various data types, including quantitative, qualitative, structured, and unstructured data, and explores internal and external data sources. Key challenges such as lack of technological knowledge, data growth, and security concerns are discussed, along with potential solutions. The report also examines different data analysis approaches like descriptive, exploratory, inferential, causal, and predictive analysis, highlighting their applicability to achieving business initiatives. Furthermore, it emphasizes the importance of technology and tools, such as online questionnaires and SPSS, for effective implementation. The report concludes by addressing big data business model maturity, offering a detailed overview of the considerations necessary for successful big data implementation within Travel Corporation. Desklib offers students access to similar reports and study tools.

Big Data Program Design
Analysis Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Recap of initiative.......................................................................................................................3
Explaining the data type and sources..........................................................................................3
Describing key challenges that big data plan will encounter......................................................5
Explaining data analysis approaches for achieving business initiatives.....................................6
Technology and tool....................................................................................................................7
Big data business model maturity...............................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The big data is the one which includes the data which is large in numbers and velocity.
For any company it is very crucial that they undertake and evaluate the data in order to take the
informed decision of the business. the reason underlying this fact is that for every business it is
essential that they evaluate the data and then take decision. The present study is based on the
company Travel Corporation which is a company dealing in tourism industry. Here the big data
initiative plan will be created by company in order to improve business operations. The current
study will outline the different type of data types and sources helpful in attaining business
initiative. Along with this, key challenges will be highlighted with discussion on various data
analysis approaches. In the end the various technology and Big data business model maturity will
be highlighted.
MAIN BODY
Recap of initiative
In part 1 it was discussed that big data is very assistive to company in acquiring
information which is useful to the business in order to improve and develop business. the reason
underlying this fact is that when big data is used then this will provide a base to the company in
taking the decision and developing the business. the present case was based on company Travel
Corporation which is a company in tourism industry (Xu and Hua, 2017). The company is based
in Australia and the main aim of company is to share culture of Australia all over the globe. The
main objective of company is to develop an online platform by taking help of social media and
SEO. So the big data initiative of Travel Corporation is the use of social media in order to
improve the number of consumer and service being provided to them. For this purpose, the
company developed a database which will be used in order to offer high quality to the
consumers.
Explaining the data type and sources
Data play significant role in permitting organization to take crucial decisions. There are
different types of data which can be emphasized by specified organization so that taking
initiative of social media for achieving sustainability, effectiveness and privacy can be derived.
There are various types of data which comprises qualitative, quantitative, structured,
unstructured, etc. which can be used by firm to take initiative of social media.

 Quantitative data refers to the values in form of counts and number having unique
characteristic (Buono, and et.al., 2017). In social media initiative the organization is
required to pay attention on providing crucial numerical figures to clients so that
adequate level of understanding can be provided to clients.
 Quantitative data is associated with having characterizes and approximately which is
basically non-numerical. It can provide assistance to firm for giving overall description
and features regarding offerings.
 Open data is the type which is freely available to use for accomplishing particular. It is
one of the crucial type which can aid business to allow people to view to get basic
knowledge regarding practices of business (Beeharry and et.al., 2017). Time stamped
data allows to enter a new dimension of analysis.
 Structured data play significant role in search engine optimization as it makes easier to
understand what pages and website is about. Utilizing structured data is like talking to
search engines for the purpose of explaining what your site is about. This is basically
using data that adhere to predetermined data model for having straight forward
evaluation.
 Unstructured data is information that is not organized and arranged as per the predefined
data model. Social media initiative can use unstructured data in form of sending files,
images, videos, audios, comment and messages for providing particular insights to
customers. It plays significant role in big data sources for the purpose of connecting with
large number of clients.
Sources of data are those platforms which provides assistance to organization to obtain different
kinds of information for accomplishing their business objectives. There are two sources such a s
internal and external that gives different form of information. Internal sources of data collection
comprise reports regarding, finance, marketing, etc. this contributes in providing crucial internal
data to social media users so that they can trust organization. In external sources data that can be
used by firm for conducting social media initiative in effectual manner comprise websites of
competitors, connecting with customer through interview, questionnaire, etc. using unstructured
data from various business & social media platform, governments sources, etc.

Describing key challenges that big data plan will encounter
There are several challenges which can be faced by organization in order to execute
initiative taken for conducting social media for the purpose of sustainability. This involves lack
of knowledge regarding technologies, storage, security, data growth issue, integration of data
with variety of sources.
The one of the most significant challenge that need to be specified by firm involves
lack of professional knowledge related to utilization of technologies (Abd Manaf and et.al.,
2019). While conducting social media initiative it becomes essential for the enterprise to pay
attention of requirement regarding storage, processing, importance and sources for having clear
picture. Big data plan can only be effective if this challenge is eliminated to get smooth
functioning. Employees who are responsible for processing of big data need to remove issues
regarding technologies. This can provide assistance in removing barriers from the channel which
are etc. for connecting with customers. The solution method which can be used for overcoming
it includes having big data seminar and workshops so that appropriate level of information for
managing issues can be derived.
Data growth is important issue as it involves storing massive data. The reason behind
considering this as challenge is that market situation are changing rapidly & tend to increase
quantity of factors which are important to considered (Kim and et.al., 2021). It involves
difficulties to handle related with videos, audios, videos, text, file and other sources. This can be
improved by using technique like removing, de duplicating, tie ring, for reducing number of bits
for declining size of data.
Securing big data is one of the major issue which can create in effectiveness in
continuous execution of social media initiative. The reason behind considering it as challenge
as it may result in attaining legal obligations in case of miss utilization of confidential
information. Companies largely concentrate on attracting large number of clients which leads to
storing and analysing the data. It tends to create unawareness in firm regarding security so which
may tend to outcome in negative outcome in overall performance of firm. The improvement
measure which can be applied by specific organization involves taking few essential actions so
that security threat can be removed it can be exerted by protecting the data collected via
implementing actions. It involves data encryption, segmentation, identify & access control,

implementing of endpoint and real time security monitoring. In addition to this, big data tool like
IBM guardian can be utilized.
Explaining data analysis approaches for achieving business initiatives
It becomes crucial for the enterprise for achieving fair and accurate outcome from the
collected data for achieving organizational goal of conducting social media initiative in effectual
pattern.
 Descriptive Analysis is the first step evaluation where you summarize and describe the
data which results in simple presentation. This is one of the approach which is widely
taken into utilization for the purpose of analysing statistical information in order to
accomplish the purpose of taking strategic decision (Kelly and et.al., 2019). Firm will
obtain position to measure central tendency, variability, frequency and position for
having proper exposure of prevailing situations.
 Exploratory analysis provides assistance in discovering the relationship between the data
gathered. This is basically not the evidence for the correlation and utilized for
discovering design planning for having new connections. (Lee, Kim and Huh, 2021) It
can be conducted for the data gathered from social media initiative so that privacy &
sustainability objective can be achieved. The specified company for taking initiative of
social media by applying this approach will become possible to have new connect to
meeting goals.
 Inferential analysis is executed to sue small ample data to infer about greater population
so that goal of modelling to extrapolate & generalize information to bigger group. It pays
attention on using accuracy to interface depends upon heavily sampling scheme. In
social media it will be beneficial as estimated value in population for measuring
uncertainty.
 Causal analysis looks at the reason and impact of relationship between identified
variables. Focused on finding is provided to make assessment causes so that corrective
measure for improvement can be taken. There is as well action implement to change
variable in social media determine its impact on another. It can be taken into practice by
the organization in its social media strategy so that effective functioning can be derived.
 Predictive analysis is based on the concept of using the present data for predicting the
future trend, social media is one of the channel of communication which is highly related

with facing changing circumstances. It pays attention on using different variable to
predict a trend of growth and directions which can be used to for formulating policies &
strategies for executing social media initiative.
On the basis of evaluation predictive analysis can be applied to gain information
regarding prevailing practice sin current time so that future pattern can be set for deciding road
map in order to attain objectives.
Technology and tool
For the effective implementation of the big data imitative relating to the social media and
SEO it is essential that use of proper technology and tool is being used. The reason underlying
this fact is that when the use of various technology is used then it is ensuring that company is
effectively undertaking is initiative as per plan (Ying and Liu, 2021). Hence, this will assist
Travel Corporation in effectively implementing the plan for the success of the big data initiative.
The initiative of use of social media is very helpful to the business as it will improve the working
efficiency and the business activities of company. thus, the use of different technology and tools
is very assistive for effectively implementing the big data initiative. The various technology and
tools helpful to Travel Corporation are as follows-
The major tool for collecting and gathering data for effective implementation of social
media initiative is the use of online questionnaire. Under this tool the company will ask the
respondents the question with help of online platform and this will assist Travel Corporation as
they will come to know the preference of consumers (Bai, Xu and Jiao, 2021). This will assist
company in collecting the data in proper and effective manner and as a result of this company
can take timely decision.
Along with this is also assistive to Travel Corporation that they must implement some
technology relating to the presentation of data as well. The reason underlying this fact is that the
presentation of the data will assist in effectively presenting the data in simple and easy to
understand format. The reason underlying this fact is that when various tools are used to present
data in form of chart, graph and other pictorial format then this will improve the implementation
of the social media initiative of Travel Corporation (Blazquez and Domenech, 2018).
Along with this, the technology of SPSS can also be used in order to decide for the
successful implementation of big data initiative by Travel Corporation. The reason pertaining to
the fact is that, the use of SPSS will assist Travel Corporation in applying different statistical

tools and techniques for implementing the decision of social media. The reason for using this
technique is that use of quantitative data will provide a good and accurate result and this in turn
will improve the overall implementation of the big data initiative.
Big data business model maturity
For the effective implementation of the big data initiative it is essential for the business
that they comply with the big data business model maturity in order to implement big data
initiative (Senol Cali and et.al., 2019). The reason underlying this fact is that when this model is
compiled the it will outline that the use of this model is assistive in analysing the evaluating the
key decision. The use of model maturity is assistive as it will guide Travel Corporation in proper
and effective implementation of the big data initiative. Hence, for the effective implementation
of the social media initiative by Travel Corporation used the big data business model maturity.
The various stages of this model involved the following-
The first stage is of monitoring wherein the company tries to collect the data from the
consumers. This can be done in many different ways and is very important for the effective
collection of data and taking informed business decision.
The next stage is of business insight which involves applying the data science and
different designs to uncover the things which are not easily presented with help of the data. The
reason underlying this fact is that in case the unveiled data is outlined then this will provide a
better and effective view of the data and situation (Drus and Hassan, 2017).
The next stage is of business optimisation wherein the company focuses on
operationalising the prescriptive analytics in order to optimising the business process. In addition
to this, for the case of big data initiative of social media will be assistive in analysing the scope
of project.
Further the next stage is of data monetisation wherein the new product or the service is
created in order to implement the new business plan (Eldridge and et.al., 2019).
In the end the last stage is of business transformation wherein the company will
implement the new big data initiative of social media.
CONCLUSION
The above report concluded that fact that big data is very assistive to the business in
taking proper and effective decision. The reason underlying this fact is that when the data is

being considered then it assists company in taking more proper and effective decision. This is
particularly because of the reason that when data is being used then this will result in taking
accurate decision. In addition to this the report evaluated that the big data initiative is to
implement the social media and SEO within the business in order to improve the consumer
segment. The report outlined that major type of data used in this initiative was quantitative,
qualitative, open and many other type of data. Along with this it was identified that major
challenges encountered at time of big data plan was lack of professional knowledge and others.
Further it was evaluated that various data analysis approaches used are like exploratory,
descriptive and others. Along with this, it was concluded that various technology used are like
online survey, use of graph and others. In the end the bid data business model maturity was
analysed along with discussion of five phases.

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