Analyzing the Impact of Travel Bloggers and Vloggers on Tourism

This report delves into the multifaceted impact of travel bloggers and vloggers on the tourism industry. It examines how these digital influencers affect the profitability of tourism businesses by driving customer interest and influencing travel decisions. The report explores the ways in which travel bloggers and vloggers shape marketing and promotional activities within the industry, highlighting their role in reaching and engaging potential travelers. The research methodology employed is qualitative, utilizing secondary data collection to analyze the influence of bloggers and vloggers on traveler behavior, marketing strategies, and overall industry dynamics. The report provides an overview of the background of the study, including the scope and objectives, and offers insights into how travel bloggers and vloggers have become integral to the modern tourism landscape. The conclusion emphasizes the significant influence of these digital content creators on the tourism industry's profitability, marketing efforts, and the decision-making processes of travelers.

The impact of travel Bloggers
and Vloggers on the
Tourism Industry

Table of Contents
The impact of travel Bloggers and Vloggers on the Tourism Industry.......................................1
Topic............................................................................................................................................3
INTRODUCTION.......................................................................................................................3
Aim..........................................................................................................................................3
Objectives of the Research......................................................................................................3
Research Questions.................................................................................................................4
Background.............................................................................................................................4
Research Methodology............................................................................................................5
Literature Review.........................................................................................................................6
Timetable.................................................................................................................................7
CONCLUSION............................................................................................................................8
REFERENCES............................................................................................................................9

Topic
To identify the impact of travel bloggers and vloggers on torism indusry.
INTRODUCTION
This research study includes discussion over impact of travel bloggers and vloggers on
travel industry. Travel industry refers to industry which solve specific problem related with
travelling of people and gives travel services to its customers. Bloggers refers to those people
who writes material for a blog. Vloggers are those who develop and design videos on blogs. In
this travel bloggers and vloggers are people whose content of blog in writing and on blog as
video is related with travelling (Tan and et.al., 2017). These people specifically post material
on their blogs related to various travelling destinations and what type of destinations are
suitable for which kind of people. This also includes giving suggestion to people what they
can visit at specific destination and related content. This study includes impact which these
bloggers and vloggers make on travel industry. The impact is definitely significant as people
nowadays are more specific related to their every decisoim and before planning their travel
they search various websites and blogs which can provide them suggestion about where they
should travel.
Aim
To identify how tourism industry gets affected from travel Bloggers and Vloggers.
Objectives of the Research
 To understand the impact of travel blogging on profitability of the tourism industry.
 To understand what impact does travel bloggers and blogging make on travellers.
 To identify impact of travel bloggers on the marketing and promotion of the tourism
industry.
Research Questions
How travel bloggers affect profitability of the tourism industry is the main aim of this study? it
will also analyse some impacts travel blogging make on the travellers? How travel blogging
affect decision of tourism industry in relation with their marketing and promotional activities?

Background
TUI have been contextualized in this report, which is a Englo-Germal travel and touris,
company. This was founded in 1923 and operates under hospitality and tourism industry. This
company is headquartered at Hannover and Berlin, Germany. TUI serves and operates in
North America and Europe. The services and products of TUI includes Charter and Schedule
passanger airline, package holidays, cruise lines and hotel and resorts and cover the entire
travel and hospitality industry (RATILAINEN, 2017). Its products like holiday package and
hotel and resorts have been featured in this report. This company employs around 71000
employees. Its services package tour, holidays and vacations are most relevant with the topic
of this study which is impact of travel bloggers and vloggers on the tourism industry. These
services are mainly included in tourism industry.
Scope of the Study
The scope of the study is that it will accommodate readers with the impact which bloggers
travel bloggers make on the tourism industry.
Bloggers presently have become very influential people and who does not have to do any extra
efforts than their blogs to affect the decision of the travellers. There are some bloggers which
significantly affect the decision of travellers. This report also includes Vloggers and Vloggers
are those people who present their content through videos. These are equally important to
affect the thinking of travellers and their mindset. The reason behind this is that they
communicate and provide information related to destinations more clearly and travellers can
connect with these videos and make experience (Rimal, 2019). After this the study will also
acquaint with impact that these bloggers and vloggers make on the profitability of the travel
industry. Later the study will include how does the bloggers and vloggers affect marketing and
promotional activities of the tourism industry.
Research Methodology
Research methodology is specific procedure which is used to identify, select, process and
analyse information about a topic. In this report this have been used to identify, select, process
and analyse information about impact of bloggers and vloggers on tourism industry (Mohajan,
2018). The methodology used in this is as follows-

Research Type-
In relation with type of research there are two types of research which are quantitative and
qualitative.
For the purpose of this research the type which have been selected is Qualitative. The reason
behind this is that Qualitative research answers all the questions and clarify all the doubts
related to research topic while Quantitative research only provide numerical data related to
research.
Research Philosophy-
Positivism and Interpretivism these are two main types of research philosophy from which this
research includes Interpretivism research philosophy.
Positivism philosophy includes that research is approached on the basis of data collection and
development of hypothesis (Meredith and et.al., 2018). Later the hypothesis is tested and
confirmed which can be used for further research.
On the other hand Interpretivism philosophy includes elements of the study and this is why
this philosophy integrates human interest into a study.
For the purpose of this research interpretitvism philosophy have been selected as the research
includes analysis of the impact of bloggers and vloggers on the tourism industry and all these
are affected from humans and only interpretitvism can bring effective results for this research.
Research Approach
There are two approaches for research one is inductive and other is deductive. This
research includes inductive research approach. Inductive research is performed when there are
no theory to test. Deductive research includes testing the theories.
Data Collection
there are two methods of data collection one is primary data collection and other is secondary
data collection and technique which have been used for this is secondary data collection
technique. This technique is used in this because this is simple method for data collection and
literature review which is part of secondary data collection can provide enough material to
complete the research. Other than this method is less time and cost consuming as compared to
primary data collection method.

Literature Review
Impact of travel blogging on profitability of the tourism industry
As per the view of Gupta, 2019 blogging and vlogging have made a relatively positive
impact on the profitability of the tourism industry. This is because travel blog insist and
motivate people to travel and visit different places and customers of tour industry who can be
termed as travellers, get to know what value the travel can add in their life and life experience.
This increase the customers of the tour industry and the other manner in which tourism
industry get affected from bloggers that these are influential people and people like to follow
them. This increases customers and which in return increase profit of the tourism industry. But
on the other hand Marine-Roig, 2019 considers that due to travel blogging competition have
increased and this requires companies in the industry to make extra efforts to attract customers
and these extra efforts incur extra cost which negatively affect profitability of the tourism
industry.
What impact does travel bloggers and blogging make on travellers
As stated by Duffy and Mangharam, 2017 travellers have been greatly affected by the
bloggers and vloggers. These are influential people and people who are interested in travelling
check blogs and make plans for their next travel. Travellers when make plans for their tour
and travel what they need after that is assistance from tourism industry which can take them to
their desired destination. These desire to travel various destinations is aroused by the travel
bloggers and vloggers. While Yoo and Gretzel, 2016 says that many times different travel
bloggers and their vies confuse the travellers and as travellers like more information and in
search of that they get negatively affected. This is because more than needed and required
information and all from people who know how to impact mindset of people leads travellers in
ever lasting ambiguity about where they should go which might end up by staying at home.
This is more a loss to tourism industry.
Impact of travel bloggers on the marketing and promotion of the tourism industry
According to the view of Rimal, 2019 marketing and promotion of the tourism industry
greatly affected by the travel bloggers and vloggers. This is because industry and business
environment have become customers and consumer oriented and this requires that company

and industry is aware of the factors which influence customers decision and consumer buying
decisions. This impact their marketing and promotional activities as they are aimed towards
attracting customers.
Timetable
Activ
ity
1 week
days
2 week 3 week 4 week 5 week 6 week 7 week 8 days 9 week
Ident
ificati
on of
resea
rch
topic
Liter
ature
Revie
w
Rese
arch
Meth
odolo
gies
data
Colle
ction
Conc
lusio
n
Sub
missi
on

CONCLUSION
This report included impact of travel bloggers and vloggers on the tourism industry.
These people are travellers and after research they make their content in video or writing
format. These are people who affect travellers and customers of tourism industry. As they
affect customers they affect consequently affect tourism industry which provide services to
travellers. This report includes impact on profitability and marketing and promotional
activities of the tourism industry. This is very important as blogging and bloggers have
become very influential part of the life of travellers and which affect their travelling decisions.
This is the reason that ultimately even if not directly bloggers and vloggers affect travellers
and tourism industry and their decisions.

REFERENCES
Books and Journals
Duffy, A. and Mangharam, S., 2017. Imaginary travellers: Identity conceptualisations of the
audience among travel journalists. Journalism. 18(8). pp.1030-1048.
Gupta, G., 2019. Inclusive use of digital marketing in tourism industry. In Information
Systems Design and Intelligent Applications. (pp. 411-419). Springer, Singapore.
Marine-Roig, E., 2019. Destination image analytics through traveller-generated content.
Sustainability. 11(12). p.3392.
Meredith, S.J and et.al., 2018. A review of behavioural measures and research methodology in
sport and exercise psychology. International review of sport and exercise psychology.
11(1). pp.25-46.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People. 7(1). pp.23-
48.
RATILAINEN, S., 2017. ‘Besides You, 120 Other Bloggers Have Already Been to Thailand’:
The Symbolic Economy of Russian Travel Blogging. Digital Icons: Studies in
Russian, Eurasian and Central European New Media. (17). pp.93-111.
Rimal, B., 2019. Digital marketing in the tourism industry of Nepal: Current Impacts and
Future Perspectives.
Tan, G.W.H and et.al., 2017. Mobile applications in tourism: the future of the tourism
industry?. Industrial Management & Data Systems.
Yoo, K.H. and Gretzel, U., 2016. Use and creation of social media by travellers. Social media
in travel, tourism and hospitality: Theory, practice and cases.189.