Crafting an Effective Mobile Market Strategy for Travel Company

This essay focuses on devising an effective mobile-optimized market strategy for a travel company, leveraging online channels for smartphone users. The strategy emphasizes promoting travel products in line with current trends and targeting frequent travelers through online advertising forums and social media groups. The rationale behind choosing online smartphone media includes the greater audience reach and the increasing use of smartphones for travel-related searches. The campaign aims to raise awareness, highlight the added value of the company's products, and maximize new customer acquisition, ultimately capitalizing on the growing travel market and utilizing the potential of new media to reach target audiences effectively. Desklib provides a platform to access this and similar solved assignments.

Running head: ASSIGNMENT 1- MARKET STRATEGY
ASSIGNMENT 1- MARKET STRATEGY
Name of the Student
Name of the University
Author Note

1ASSIGNMENT 1- MARKET STRATEGY
The focus of the essay is on devising an effective strategy for a travel company. A
significant media channel need to be selected and used in accordance with the requirements of
the product being sold. This can help in the effective promotion of the product and the generation
of subsequent interest among the target audience.
The strategy is the usage of online marketing that will be optimized for smartphones. The
travel company will be marketing their products through online mobile channels. The product
promotion will be optimized in accordance with the type of travel requirements of target
audiences. The company will focus towards promoting the currently observable trends among
the travelers. The advertising will be done in specific advertising forums and groups in social
media. The potential target will be the travel communities and the frequent travelers (Palmer,
Skowronski and Anthony, BrainfallCom Inc 2016).
The rationale behind choosing the online smartphone media is because of the greater
audience reach that can be reached. Moreover, smartphones are used by the frequent travelers in
order to search various travel destinations. Moreover, travel oriented websites and contents are
much widely viewed by the travel oriented target audiences. Recently, there has been a growth in
the number of people interested in travel due to the popularity of travel destinations made
possible by various social media pages (Stienmetz, Maxcy and Fesenmaier 2015). The customer
profiling will also be easier as a large number of people take part in accessing travel oriented
online campaigns.
This advertising campaign has a great chance for being exceptionally successful. Online
media is a significantly effective media in the current world. Moreover, many people can be
reached at a given time. This can be a very effective aspect that can be utilized by the

2ASSIGNMENT 1- MARKET STRATEGY
advertisement strategy. The most important factor will be that the right kind of audiences can be
reached at the right time (Steinmetz, Park and Fesenmaier 2016). This campaign will definitely
work as the customers that have genuine requirement for the product can be essentially reached.
Moreover, the company can greatly capitalize on the growing market.
The intended results of the campaign will be to make audiences aware of the company.
The company will focus more on the added value that the product of the company provides to the
customers. The target audience will then intend to buy the products of the company. The main
aim will be to maximize the number of new buyers that can result in rapid growth in revenue.
Conclusively it can be said that the campaign intends to utilize the potential of new media
in reaching the maximum number of target audiences. This can be beneficial for the campaign as
entirely new markets can be discovered.

3ASSIGNMENT 1- MARKET STRATEGY
References
Palmer, J., Skowronski, P. and Anthony, B.U.I., BrainfallCom Inc, 2016. Modification of
advertising campaigns based on virality. U.S. Patent Application 14/711,665.
Steinmetz, J.L., Park, S. and Fesenmaier, D.R., 2016. Measuring Tourism Advertising: The
Destination Advertising Response (Dar) Model.
Stienmetz, J.L., Maxcy, J.G. and Fesenmaier, D.R., 2015. Evaluating destination
advertising. Journal of Travel Research, 54(1), pp.22-35.