Analysis of Travel Consultant Role at Silva Travel and Tours, Auckland

This report presents an analysis of the travel consultant role at Silva Travel and Tours in Auckland, as part of an Integrated Learning project. The project utilizes content and thematic analysis methods to understand the consultant's responsibilities, including customer service, itinerary creation, and liaison with tour operators. The report outlines the company's services, such as providing travel options and airfare, and the consultant's role in advising clients on travel packages. The student aims to analyze current customer approach strategies and develop new strategies. The expected outcomes include a report on budget and travel packages, presentations on client approach strategies, and potential job placement as a travel consultant, along with an induction strategy for the organization's volunteers and employees. The report references key industry literature on work-integrated learning, service quality, and employability.

Running head: TOURISM AND EVENT INDUSTRY
Tourism and Event Industry
Name of the Student
Name of the University
Author’s Note

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Project Overview
I am doing the job of Integrated Learning currently at Silva travel and tours in Auckland.
Silva Travel and Tours is the travel agency located in Auckland which is dedicated to providing
the tourist with the finest travel options and the cheapest airfares for all the well-known airlines.
The organization understands the needs on travel (Lai, 2014). Their experienced and skilled
staffs are committed in delivering excellent customer service as well as saving the money
and time. Silva Travel and Tours provides cheap and subsidized ticketing options for airlines
around the globe. With the outstanding customer service skills, the organization not only sell
tickets and also build great customer relationships. The operators of the organization create
itineraries, mostly customized to the customers, for booking and scheduling the travel itineraries
with the suppliers. Travel agents are liaising with the tour operators for booking their consumers
tours and packages. As such, the tour operators frequently concentrate on a specific market
area or destination, whereas the travel agents may focus on selling the entire world with
the extensive list of the suppliers in the list. A ground handler works for the day-to-day activities
and travel scheduling such as picking up passengers from airport and organizing sightseeing
tours (Tsai, 2017). The organization exists to give other participants in the tourism industry
funding, promotion, and incentives. They all work with the slightly different purpose, whether
encouraging sustainable business practices, celebrating the luxury travel sector or linking
travelers. The organization has multiple experienced and skilled staffs for providing the best
service to the clients.
My project for the job Integrated learning at Silva travel and tours is the analysis of the
travel consultant at the organization. For my project for being successful, I will use the content
analysis method and thematic analysis method. The company Silva Travel and Tours will be

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providing me the resources like details of the places and fares of the other hotels and airline,
which is provided by the other organization. So that I can understand the budget and packages
very well and guide the people for going with our organization as the best choice. Moreover,
according to the mentor for my training at the organization, I will revise the current approaching
strategies for approaching the potential customer by purchasing for the packages for their best
preferable destination (Jackson, 2015). After the project of the Integrated Learning is completed,
there will be multiple outcomes from this. First there will be a report on the budget and travel
packages. Then there will be presentation of the strategies for approaching the clients and make
it easy for the clients for understanding in a better way (Ferns, Campbell & Zegwaard, 2014). I
will get the knowledge of the strategies for approaching the clients. I will be provided the
position of the travel consultant at the organization after the project or the integrated learning
training. There will also be the induction strategy for the volunteer and employees of the
organization Silva travel and tour.

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References
Ferns, S., Campbell, M., & Zegwaard, K. E. (2014). Work integrated learning.
Jackson, D. (2015). Employability skill development in work-integrated learning: Barriers and
best practice. Studies in Higher Education, 40(2), 350-367.
Lai, I. K. W. (2014). The role of service quality, perceived value, and relationship quality in
enhancing customer loyalty in the travel agency sector. Journal of Travel & Tourism
Marketing, 31(3), 417-442.
Tsai, Y. H. (2017). Travel agency managers' perceptions of tourism industry
employability. Journal of hospitality, leisure, sport & tourism education, 20, 122-133.