Travel Eggs: Report on Sustainable Business and Innovation Strategies

This report assesses the innovative techniques employed by Travel Eggs, a travel and tourism agency, to enhance the travel experience for customers seeking unconventional destinations suggested by locals. The report analyzes various aspects of innovation, including benefits, risks, and organizational advantages. It highlights the problem of stagnant travel ideas and the benefits of introducing local tour guides, emphasizing the importance of social media marketing for promotion. The analysis covers project options, stakeholder identification, social, environmental, and economic impacts, and risk assessment. The report concludes that innovation is crucial for development, with the local tour guide forum being a particularly effective recent measure. It also addresses deliverability details, financial and management aspects, and the overall positive economic impact on both the organization and travel destinations. The report emphasizes the potential for increased customer footfall, cultural exchange, and economic benefits, while also acknowledging risks such as limited internet access and the needs of senior citizens.

Running head: SUSTAINABLE AND BUSINESS INNOVATION
SUSTAINABLE AND BUSINESS INNOVATION
Name of the Student
Name of the University
Author Note

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Executive Summary:
The main aim of the report is to assess the innovative techniques implied by the travel and
tourist agency, Travel Eggs to make the travelling experience better for the potential
customers who are willing to go beyond the traditional places of interest to some
unconventional destinations suggested by the locals. The report analyses a number of aspects
for the overall innovation including the benefits, risks involved as well as the ways in which
it will be beneficial to the organization as a whole. The result of the report states that
innovation is required for the overall development and the innovative measure of introducing
a local tour guide forum is one of the best in the recent years.

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Table of Contents
1. Introduction............................................................................................................................4
2. Discussion..............................................................................................................................4
2.1 Problems...........................................................................................................................4
2.1.1 Background of the problem.......................................................................................5
2.1.2 Definition of the problem..........................................................................................5
2.2 Benefits............................................................................................................................5
2.2.1 Benefits delivered......................................................................................................5
2.2.2 Importance of benefits...............................................................................................6
2.3 Strategy............................................................................................................................6
2.3.1 Method of strategy....................................................................................................6
2.3.2 Recommendations.....................................................................................................7
2.4 Project Options.............................................................................................................7
2.4.1 Stakeholder Identification.........................................................................................7
2.4.2 Social Impact.............................................................................................................7
2.4.3 Environmental Impact...............................................................................................8
2.4.4 Economic Impact......................................................................................................8
2.4.5 Risk...........................................................................................................................8
2.5 Deliverability....................................................................................................................9
2.5.1 Details.......................................................................................................................9
2.5.2 Finance and Management.............................................................................................9

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3. Conclusion............................................................................................................................10
4. References............................................................................................................................11

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1. Introduction
Travel and tourism industry is on a booming stage in most of the developing and
developed nations of the world with the increase in number of people getting interested in
traveling and exploring the world (Murphy, 2013). Travelling is one of the few interest that is
productive in nature evoking the cognitive state of human mind. It makes the people aware of
the natural surroundings around us and the positive implications that a good travel can
provide. There are a number of travel companies, both online and offline, which are making
their mark in the travel sector and providing excellent services to the people, which are both
innovative and appraised at the same time (Li, & Liu, 2014). The purpose of the report is to
analyse the innovative and new-edge start-up company Travel Eggs and state the recent
innovations that it can make to cater to a larger mass of customers all over the world with
their new ideas. The following paragraphs highlight the different problems, benefits, strategy,
project options and deliverability issues concerning to the recent innovation and their impacts
to the various elements like environment, social and financial segments.
2. Discussion
2.1 Problems
One of the major problems that was raised in the travel sector was the lack of
innovation that led to a stagnancy in the whole travel ideas of the tourists (Weidenfeld, 2013).
Apart from the major attractions of the cities like forts and beaches or even some namely
malls, the tourists did not find anything worthwhile to travel. They were fully dependent on
the travel guide that the professional tourists provided them (Chandralal, Rindfleish &
Valenzuela, 2015). These attractions were either something that did not cater to a large
number of customers or the tourist’s operators had their own profit margins in sending the
customers to the selected destinations.

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2.1.1 Background of the problem
The kind of laidback and business-minded attitude of the travel companies with no
heed for the comfort and convenience of the clients made the customers prone to avoiding the
particular field and invested their money and time into some other activities (Horner &
Swarbrooke, 2016). This greatly affected the travelling business sector of the different
countries of the world, which in turn affected employment in the longer period. Travelling
had been one of the most engaging and favourite hobbies of a huge number of population
across the globe leading to a large employment growth and profit to the concerned sector.
The only process that has made this growth possible is the different innovative processes that
were involved in the business of the organizations associated, the latest one being the
formation of local tour guides by the local people aiming to make the tourists see the hidden
gems of the places that were unaware of (Chang, 2014).
2.1.2 Definition of the innovation
Innovation is the process of producing new and different techniques or processes
through which better customer satisfaction and services can be attained without
compromising on the quality (Fagerberg, Martin & Andersen, 2013). Innovation in tourism
with respect to formation of local tour guides for the national or international tourists is
mainly done to promote tourism and attract more travellers into the country so that they can
leave the country with a taste of the native culture.
2.2 Benefits
2.2.1 Benefits delivered
The benefits associated with the innovative process involves the better customer
footfall in the areas and cities that had no tourist attractions in the literal sense. There are
ample number of tourists who love to explore the world and go beyond the convenient ideas
of travelling destinations. Their main aim of travelling is to see and find places that were not

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listed in any guidebooks and to enjoy the culture and native food habits adopted by the people
(Boes, Buhalis & Inversini, 2015). In this way the tourists can enjoy the benefits of living a
life of the natives with their own culture and food habits for a considerable period which in
turn will make them go away from their own life and lifestyle habits. The innovation of local
guide forums that will help in tourists achieve the same without wasting much money in
experimenting in an unknown land.
2.2.2 Importance of benefits
The innovation will greatly benefit the business of the concerned sector as more and
more tourists can roam about the heritage places of a particular city without any worry and
extra expense of money. The profit of the concerned sector will increase substantially with
more amount of travellers interested in travelling with a local guide forum that will help them
to have an edge over the tourists with the professional guide (Swanson & Edgell Sr, 2013). It
will also help them to discover places with old-school feelings that will enable them to have a
taste of ethnicity within a stipulated budget.
2.3 Strategy
2.3.1 Method of strategy
The new forum for online local tourist guide can use the social media marketing
strategy for promoting their business ideas and spreading it across the international forum of
tourists (Tuten & Solomon, 2017). In using this strategy, social media can play a prominent
role in making the business a success by targeting the potential audience and making them
understand about the pros of travelling with a local guide. Saving of time and money with
better assessment for places are some of the affirmatives of this method.

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2.3.2 Recommendations
In social media strategy, a number of steps that can be framed to make the initiative
profitable for both the admins and the customers. Customers can be given discounts on
uploading pictures at the places recommended by the local guides and stating their
experiences in those places. In addition, the local guides can also be given some remuneration
as incentives when a particular customer is satisfied at their recommendation and posts
generous ratings. In this way, both the customer as well as the native can benefit from the
process, which will make the application famous to the people who do not have an idea about
it (Vinerean et al., 2013). Those who have already enjoyed the service should be able to tell
and share the pictures via their social media. Customer complaints and recommendations
should also be considered with great zeal to make the organization one of the most innovative
in the market.
2.4 Project Options
2.4.1 Stakeholder Identification
Stakeholders are those people in an organization who get the influence of both the
profit and loss of the organization as they are involved in the process. The stakeholder in the
innovation process as well as the application are both the customers as well as the owners of
the organization (Balmer, 2013). The customers who are actually the potential travellers, if
given wrong or incomplete information, can get a bad travel experience resulting in both
monetary and time loss. The bad experience will directly malign the reputation of the
organization and the forum, which will again affect the worth of the admins and owners
(Rapoport et al., 2014).
2.4.2 Social Impact
Social impact of this innovation can be traced to the fact that with more people getting
engaged to a particular culture of a place, the cultural spread of that particular area becomes

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fast. The culture of one particular place gets transferred to the other country from which the
tourist is coming that consequently merges the culture and habitat of those two particular
places leading to an amalgamation in the cultural aspects of the nations. Cultural mix being
an important part of globalization is also getting positively affected by the new innovative
process of travelling (Moulaert, 2013). People come to know about the habits and expressions
of that area which will ultimately help in getting more professional tourist footfall leading to
more profit.
2.4.3 Environmental Impact
With more people visiting a particular area where tourist or human visitations were
comparatively less, the particular environment of the place takes a backseat. The people of
the concerned place get to experience more human intervention ruining their environmental
stability in the loner period. In addition, plastics and other non-biodegradable substances ruin
the surrounding of a particular area including lakes and rivers.
2.4.4 Economic Impact
The whole innovation has led to a positive economic impact on the organization and
the place of travel. With the increase in number of tourists, the income of the particular place
as well as the people are increasing causing a positive impact on the society in terms of
economy and finance.
2.4.5 Risk
Like every innovative business idea, there is a huge amount of risk involved in the
whole process. One of the primary risks is catering to the travellers who are unaware of
internet access. Due to their inability to access the forums and get the required information
from the stated forum, these people cannot help but travel to the destinations that are
prescribed in the traditional travel guides. They do not get the required amount of exposure to

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get the required travelling experience (Becken & Hughey, 2013). Another risk involved is
accommodating the senior citizens in the overall organizational who constitute a major part
of the travellers in the sector. They are neither interested in the native lifestyle while
travelling nor they are in a stable health state to continue with the living. They like more
secured kind of travelling experience provided by the professional tourist agencies and so the
role of the stated innovation has no part to play.
2.5 Deliverability
2.5.1 Details
The innovative process involving a forum where natives write about their cities and
the destinations worth travelling will bring a huge change in the entire travel industry. There
are a number of tourists destinations including the heritage and hidden gems that have no
prominence in the traditional tourist lists. The potential tourists that are willing to travel and
explore the arenas of a country can be a source of substantial income for the natives of the
places. People interested in a different kinds of travelling experience with the lifestyles as the
natives are surely going to be attracted by this innovation making a number of positive
changes on the organization as well as the location. The item delivered will be an innovative
travelling experience to those who want something fresh amidst the traditional ones. The
innovation will bring a fresh wave in the monotonous travelling experience of the travellers
that they have been dealing with since the beginning.
2.5.2 Finance and Management
The innovation will be beneficial to the overall organization, as it will increase the
financial strength of the institute. In addition, management of staff and customers can be
achieved at great depth, as no humane intervention is required in the overall management of
the process as most of the work done is on online platform with limited cost.

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3. Conclusion
From the above analysis, it can be concluded that innovation is required in an
organization at the upfront level because without the impact of new innovative techniques,
the performance of an organization will come to a standstill and there will be no growth and
development of the organization. The innovation of local tour guides by the native of a
particular place by the startup Travel Eggs in Australia has made the whole process of living
and travelling like a local individual at an unknown national or international destination
possible. Moreover, the inclusion of such a tour guideline help to make the tourists aware of
the new places that are not traditionally marked under the tourist destinations. They can go
and roam at such places that provide affordable tourist attractions without a heavy pinch on
the pocket. The other factors associated with the whole process can be traced like the risks
involved and the benefits that can be gained which make the whole innovation helpful to the
customers looking out for travelling locally like a native. The innovation is surely going to
make a wave of new change in the total tourist and travel industry and can bring effective
measures in boosting up the tourist inflow to the particular place.

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4. References
Balmer, J. M. (2013). Corporate brand orientation: What is it? What of it?. Journal of Brand
management, 20(9), 723-741.
Becken, S., & Hughey, K. F. (2013). Linking tourism into emergency management structures
to enhance disaster risk reduction. Tourism Management, 36, 77-85.
Boes, K., Buhalis, D., & Inversini, A. (2015). Conceptualising smart tourism destination
dimensions. In Information and communication technologies in tourism 2015 (pp.
391-403). Springer, Cham.
Chandralal, L., Rindfleish, J., & Valenzuela, F. (2015). An application of travel blog
narratives to explore memorable tourism experiences. Asia Pacific Journal of
Tourism Research, 20(6), 680-693.
Chang, K. C. (2014). Examining the effect of tour guide performance, tourist trust, tourist
satisfaction, and flow experience on tourists' shopping behavior. Asia Pacific Journal
of Tourism Research, 19(2), 219-247.
Fagerberg, J., Martin, B. R., & Andersen, E. S. (Eds.). (2013). Innovation studies: evolution
and future challenges. OUP Oxford.
Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism. Routledge.
Li, H., & Liu, Y. (2014). Understanding post-adoption behaviors of e-service users in the
context of online travel services. Information & Management, 51(8), 1043-1052.
Moulaert, F. (Ed.). (2013). The international handbook on social innovation: collective
action, social learning and transdisciplinary research. Edward Elgar Publishing.
Murphy, P. E. (2013). Tourism: A community approach (RLE Tourism). Routledge.