Analysis of the Contemporary Travel and Tourism Industry Factors

This report provides a comprehensive analysis of the contemporary travel and tourism industry, examining various factors that influence tourist behavior and the industry's overall dynamics. It delves into geographical, social, technological, and economic factors, including the impact of destination environments, technology, and social media on consumer decision-making. The report also explores models of motivation and influence in the consumer decision-making process, such as Maslow's hierarchy of needs, and identifies recent trends like medical tourism and last-minute bookings. Furthermore, it discusses factors affecting the popularity of global destinations, including health warnings and political and environmental factors, concluding with the importance of understanding customer preferences in the evolving tourism landscape. The report uses TITAN TRAVEL company as a case study to illustrate the concepts.

The contemporary Travel and
Tourism Industry

 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 There are various Factors affecting
tourist behaviour. Such as
geographical factors, social factors,
place of origin, education of tourist,
tourism destination, technology,
religious importance and so on.
 These some factors show immediate
effect on tourism behaviours.
factors to affects by tourism behaviour

Environment at destination
 Tourism is very best in environment destinations. In case of undesired changes in
the climate like as flash floods drought, high winds and extreme climate. So its can
be affects tourism behaviour.
 The TITAN TRAVEL company will want to more than tourist attract in the
business. During the warmest season months in country, so
 people have gone for colder climate such as hill stations and snow world.
Technology
 Technology factors affects customers behaviour. Technology factors provide
internet, smart phones, autonomies etc. tourist are use internet facility and enjoying
the advantages of internet.
 They can use internet for planning a tour, and they can try to get idea about select
the destination for their visit
CONT..

Tourism destination
 This is major factor affecting the tourist behaviour. Thus, a place has various
general provisions included like, water, perfect accessibility, good facility of an
area so it has very important and its attracts the tourists. The TITAN TRAVEL
company will provide good destination and facilities for their tourists.
Social factors
 Social factors provides social network, it's also provide information so tourist can
decision of visiting or not a specific destination. The company will through ads
and news for tourists, so they are attracted from place and services.
CONT..

 Religious importance of destination
The destinations of religious importance, or religious worship are
submerged with people.
 Economy
The economy factor affects tourism behaviour. There are included such
as money, inflation, high rate, etc. the tourists could be afford to spend money on
free time when a country economy is very well. So they can go for visits and
travels
CONT..

The model of motivation is the most important theory is
based on the consumer needs. Its given high level of
need and its also given order to motivate for activate
person.
There are identified five levels in this theory as show on
here. Such as, physiological needs, safety needs,
social needs, esteem needs and final level is self
actualisation.
 Physiological needs
Physiological needs are basic and general in human
life. Its included food, clothing, water, shelter, air,
place and so on. These needs regard to maintain and
survival of human life
Models of motivation and influence the
consumer decision making process

Safety needs
 Safety needs are very important in human life. These are included health, keep one's self
active and health, recreation etc. the company should ensure to fulfil safety needs of staffs
so they are happy and satisfy.
 TITAN TRAVEL given protection for their employees and they provide personal security,
financial security, job security, saving accounts, insurance policies etc. so they will be
satisfied.
Social needs
The physiological and safety needs are fulfilled, the felling of love and belongingness.
These needs come into employees and organization between love and belongingness. The
employees need to belong and allowed among their teams.
CONT..

 Esteem needs
Esteem needs are included value, respect, and appreciate etc. the TITAN TRAVEL
company should ensure to fulfil esteem needs of employees so they will satisfy. The
company should give value and respect to employees so they will be given respect and
value of their tourists. They want to
 Self actualization
Its refers to grow and develop to potential. Its also included opportunities, selecting own
versions, creative task and challenging position. Its mean, what the basic and general needs
in the human life. These needs are individual growth and fulfilment of individual potential
CONT..

 There are various types of trends in travel and tourism industry. It can be included
medical tourism, sex tourism, rural tourism, adventure tourism and grey tourism.
Nowadays the world tourism market has deep increasing and growth change in the
economic sectors.
Medical tourism
 It considers to tourists visiting to a country so they provide medical
treatment. The TITAN TRAVEL company should have through this facility for
their tourism. Medical tourism most frequently for some treatments and surgeries,
given tourist also visit for dental and fertility tourism
Recent and current trends in the
international travel and tourism firm

 Increase in Last minute booking
People are so engaged in engaged life, so they prefer last minute booking. They prefer
online booking from traveller agency website, apps, or by phone and mails. A recent
tourism survey show that 39% people booked their order and package before 1 to 3
hours of boarding.
 Advance booking for multi- days tours
Individual prefer advance booking for multi- day tours because they know if they
book tour in advance, it will be less expensive than last mint booking. To solve these
purpose Titan Travel allow its customer to avail tour packages even three month
before
CONT..

 Tourism industry play a big role in any
country's economy because it brings foreign
currency inflow it also generates
employment.
 People come to visit only those place which
not only famous but also have favourable
condition to visit.
Factor affecting popularity of global
destinations

Health warning
Some country currently facing health emergency like Ebola in West Africa, swine
flew in Asia, Zika virus, Middle East respiratory syndrome coronavirus, Nipah virus, Rift
Valley fever so on. Most of the infection are comes under communicable infection. In such
case traveller avoid visiting these countries, even government also suggest people to avoid non
essential tours.
Political factor
Visa policy, government's relation with other country,currency exchange rate ,
political stability, trade relation , direct international flight, geopolitical condition affect the
demand for tourism
CONT..

 Economical factor
Economical condition between two countries can be seen as exchange rate, which
is also a considerable factor while taking travelling decision. If there is low value
of domestic currency in compare of destination country's currency, it can increase
tour cost with huge amount.
Poor economic condition shrink infrastructure, transportation, research and
development projects In economy. For instance in depression economy
government focus on full fill the basic need of people, render them employment
etc., in such case government keep aside tourism development projects, also
reduce its expenditure on advertisement.
CONT..

 Environmental factor
In adverse environment condition like Earthquake, hurricanes,
volcanoes, landslides, flood, drought, tourism demand decreases.
Apart from it season change of climate can fluctuate the tourism
industry like in cold weather Titan Travel's branch located in southern
part of earth generate high revenue and sale because people find warm
place to relax, where in harsh warm condition northern resorts of hotel
enjoy high tourist flow.
CONT..

From the above study it has been concluded that tourism industry totally
changed with time, now people are more conscious about their travelling
experience. Every organisation who is working in tour industry must put its
effort in knowing their customer's interest and preference than after facilitate
service to them otherwise customer will not get total satisfaction what is
expected
CONCLUSION

 Bac, D.P., Bugnar, N.G. and Mester, L.E., 2015. Terrorism and its impacts on the
tourism industry. Revista Română de Geografie Politică. 17(1).pp.5-11.
 Buhalis, D. and Amaranggana, A., 2015. Smart tourism destinations enhancing
tourism experience through personalisation of services. In Information and
communication technologies in tourism 2015 (pp. 377-389). Springer, Cham.
 Einstein, A., Addams, J. and Roosevelt, E., 2016. Maslow's hierarchy of needs.
REFERENCES

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