Tourism Marketing: Product, Price, Place Issues & Service Sector Mix

This report examines marketing within the travel and tourism industry, focusing on key elements of the marketing mix: product, price, and place. It identifies potential issues that can arise within these elements and their impact on business. The report emphasizes the importance of the service sector mix within travel and tourism, highlighting the 7Ps and their role in consumer satisfaction. Furthermore, it discusses the applicability of the total tourism product concept to individual tourism businesses, encompassing trip planning, destinations, and associated budgets. The report concludes with relevant references to support its analysis.

Marketing in travel and
tourism
TASK 3

Content
 Introduction
 Issues in product, price and place elements of marketing mix
 Importance of service sector mix element in travel and
tourism
 Applicability of total tourism product to an individual
tourism business
 References

Introduction
For any country economy tourism plays an important role.
Government of a country have to work in conserving all the
heritage and monuments of a country.
Apart from them it is a moral duty of many privately run
organisation to contribute their more efforts in protecting
these places.

Issues in product, price and place elements
of marketing mix
 Marketing mix plays an important role in maximise the
sales of a business.
 But some of the time there are several number of issues
get arises which affect business entity most.
 In travel and tourism sector company services are their
product.

Importance of service sector mix element in
travel and tourism
Service sector industries are those in which their products
are ultimately their services. There are majorly 7p's are
identified in service sector industry. They all are helpful
in satisfying oriented consumer.

Applicability of total tourism product to
an individual tourism business
Total tourism product includes all such thing which are
related to travelling of trip. In this context, it starts with
planning of trip covering various destinations, budgets
which is associated with that etc.

References
Butcher, K., 2010. Marketing in Travel and Tourism.
Moutinho, L. ed., 2011. Strategic management in tourism.
Cabi.
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for
travel and tourism: Empowering co-creation of value.
Journal of destination marketing & management. 4(3).
pp.151-161.