BTEC HND in Travel: Tour Operations Management & Recent Trends

This report examines the impacts of recent and current trends and marketing techniques on the tour operations management industry. It highlights the industry's rapid growth, driven by increasing customer demands and the expansion of retail travel agents. The report discusses the significance of marketing in raising customer awareness of the benefits of tour operations, such as cost-effectiveness and efficient guidelines. It also addresses the influence of increased disposable income on tourism and the positive contributions of the sector to a country's GDP. Furthermore, the analysis covers the effects of PESTLE factors (political, environmental, social, technological, economical, and legal) on industry growth, emphasizing the role of technological advancements, globalization, and foreign direct investment in enhancing tour operations and expanding their reach. The report concludes by underscoring the importance of economic stability, political safety, and adherence to legal regulations in fostering a positive environment for the tourism sector.

TOUR OPERATIONS MANAGEMENT
In order to execute the holidays, both tour and travel industry covers up the tour operator,
This type of industry is growing by fast as there are more customers who have certain
demands and desires of products and services of the industry. It is also growing in retail
industry as there are many travel agents who are selling services and products to the
travel industries just like other sectors. Below described are the recent trends and
developments:
Increase in the disposable income in the economy: On the growth of any kind of
industry, there is high impact of economical factors. Disposable income is that income
which is saved after all the expenses. Increment in disposable income will lead to
upliftment of living standards of an individual. Employment opportunities are being
developed in tourism sector and thus it is contributing in GDP of country in positive
manner.
Developed technology: Technology is being upgraded and developed by the tourism
sector. The main element is digitalisation which is enhancing the quality and reach of
tour operations along with cost effective.
Globalization and FDI: Boundaries of the respective countries has been eliminated by
the globalisation. This has create direct impact on the Trailfinders expansion across the
globe. Foreign direct Investment has aided many companies to enhance their reach on
other various countries. This in turn is helping generating revenue within country and
creating platform of opportunities to tour sector for growing and getting success.
It can be stated as source and techniques in order to make customer aware about the
sector and the benefits which can be availed while travelling. Benefits can be like cost
effective, less time consuming, effective guidelines and many more. Even the Govt. of
respective country are spending the huge amount on marketing and increasing the tourists
by appointing ambassador for the advertisement of the travel and tourism sector.
Effects of PESTLE factors: PESTLE factors is highly related to growth of every
industry. This can be defined as political, environmental, social, technological,
economical and legal factors. This can be stated as analysis for making effective
decision-making which helps to grow in an industry and establishes certainty. There are
some political aspects which helps in identifying safety causes within tourist and that too
should be positive. Disposable income of the countries and customers along with their
expenses is defined by economic level of country. Legal aspect states the necessity of
following up the rules and regulations of the country.
IMPACTS OF RECENT AND CURRENT TRENDS MARKETING TECHNIQUES