Contemporary Issues and Trends in Travel and Tourism Sector Report

This report analyzes contemporary issues and trends in the travel and tourism sector, focusing on Greenwich, UK, as a case study. It examines the impact of technological advancements, security concerns, and environmental awareness on the industry. The report explores current trends like eco-tourism, grey tourism, and gastronomy tourism, using product life-cycle analysis to assess eco-tourism's development. It utilizes PESTEL and SWOT analyses to evaluate Greenwich's tourism, identifying strengths, weaknesses, opportunities, and threats. The report then discusses strategies for businesses to respond to change, analyzing the potential consequences of failing to adapt to market dynamics.