Travel and Tourism Sector: Impact and Policy Analysis Project

This project provides a comprehensive analysis of the travel and tourism sector, focusing on key historical developments, the industry's structure, and the functions of government bodies and international agencies. It examines the influence of local and national economic policies on the sector's success, as well as the implications of political changes. The project also explores factors affecting tourism demand, the supply-side adjustments to meet this demand, and the economic, environmental, and social impacts of tourism, both positive and negative. Furthermore, it investigates policies aimed at minimizing negative impacts and enhancing positive aspects of tourism. The assignment uses TUI Group as a case study, discussing the company's strategies and policies within the broader context of the UK and global tourism landscape. The project includes various components such as a poster, leaflet, PowerPoint presentations, and an article, each addressing different aspects of the tourism industry.

TRAVEL AND TOURISM
SECTOR

Table of Contents
TRAVEL AND TOURISM SECTOR.............................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Key historical developments in travel and tourism sector ( Covered in poster)...................3
1.2 Structure of travel and tourism industry (Covered in leaflet)...............................................3
TASK 2............................................................................................................................................3
2.1 Functions of government, its sponsored bodies and international agencies in travel and
tourism (Covered in PPT)...........................................................................................................3
2.2 Influence of local and national economic policy on success of travel and tourism sector
(Covered in PPT).........................................................................................................................3
2.3 Implications of political change on travel and tourism sector..............................................3
TASK 3............................................................................................................................................4
3.1 Factors affecting tourism demand.........................................................................................4
3.2 Supply has changed to meet the effect of demand................................................................6
TASK 4............................................................................................................................................7
4.1 Positive and negative economic, environmental and social impact of tourism....................7
4.2 Policies used to minimise negative impacts and enhancing positive aspects.......................8
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................11

INTRODUCTION
In today scenario travel and tourism sector plays important role in developing the growth
of economy. In 2001 it has been seen that the world travel and tourism council indicated that
around 10 percent of job are created because of travel tourism sector world wide (Berne, Garcia-
Gonzalez and Mugica, 2012). Further at present it is generally seen that most of population
inclined towards travelling and like to go at famous destinations particularly choose abroad to
travel. One of the common reason behind this is massive improvement and innovative techniques
which offer attractive deals to tourists for their journey that make the whole sector developing
and profitable. Under this assignment the company which is pre-freed is TUI Group businesses
which is UK based tourism division and operating their business in 180 countries and comprises
of 30 million customers in all over the world. The whole project discuss about the key historical
development and structure of tourism sector, government role in development and factors
affecting tourism industry. The main objective of whole task is to formulate such strategies
policies which enhance the growth and market share of company.
TASK 1
1.1 Key historical developments in travel and tourism sector ( Covered in poster)
Tourism destination are the important source at the when individual think of travelling in
particular place. In UK if tourist go for travel then the places that attracts thousands of visitors
include tower of London , Queen palace, historical monuments and Buckingham palace. Number
of development which has been taken place in travel and tourism industry can stated below:-
 Before 1945: In that era individuals like to spend lot of time and money to various
destinations. Because of less facility and lack of innovative techniques people face
difficulties in travelling at various places (Choi and Turk, 2011). But due to government
support growth of infrastructure particularly in the field of transportation of goods from
one place to another. In present era, tourism industry not only know for transportation
support but also provide luxury comforts to their customers.
 1945-1979: In 1960 various factors come into practise or in other word development in
this sector in the form of attractive tour packages, Luxury hotel facility along with dining
comfort, dispose interest of clients for long trips. All these improvement increase the
satisfaction level of customers.

 1980 to current situation: In today environment tourism sector develop in better way.
Competition is high due to establishment of big travel agencies which offers clients such
comforts that give utmost satisfaction to them. In term of profitability and market share
businessman earn more because of people diverted towards travelling in order to relied
from life stress (Brida, Osti and Barquet, 2010). For example TUI business is one the top
most industry in travel industry which establish brand position in eye of customers
because of their favourable strategies and type of policies they provided.
Hence, it is proof that travel and tourism sector developed a lot as compare to past
conditions. Various advanced technologies available in market which facilitates tourism
industries to use these equipment in order to gain competitive edge over competitors.
Globalisation encouraged UK government bodies to implement such policies that liberalise all
the complex producers related to visa and passport which leads to increase in the activity of
tourism. The major benefits that UK economy gained is increment in foreign currency which
contribute in GDP of economy.

1.2 Structure of travel and tourism industry (Covered in leaflet)
Travel and tourism become world largest industry due to which process become very
complex so their structure broken in different ways which described below: Attractions: it has created when any person is highly influence with the creativity in
particular place, people and any other natural resources. Because of attraction regarding
any place individual decided to travel and go to explore interesting facts from that
geographical area. Tower bridge and British museum is an example of natural beauty
which attracts more than million visitors every year (Coles, Fenclova and Dinan, 2011). Distributors: This consists a bunch of individuals such as aggregators as well as travel
and tourist agencies who offer mixed services and facilities to large number of tourists by

collaborating with other service provide such as hotels, airlines who provide benefits to
clients in the form of affordable room, journey according to their background. Various
portals are operated online which can be used and explore by visitors. Accommodations: TUI businesses has collaboration with various luxury hotels which
provide clean hotels rooms along with fine dining at the time of lunch and dinner to all
the visitors at UK. For example , in London which consist of more than 105 hotels and 50
guest houses which offer affordable accommodation services to all the tourist come from
different background. Transport: this is one of the significant factor which must be available in particular
country in order to attract tourists. In case of travel and tourist sector which consist of
sea, road and air transport plays important role in enhancing the performance of
company. Various types of public private sectors offer effective transportation facilities
to all the visitors for visiting different destinations. Tour operators: these are one of the industry who formulates various tour packages
according to the demand of customers (Berne, Garcia-Gonzalez and Mugica, 2012). TUI
travel agency negotiated with various transport providers and benefits in order to provide
attractive deals to all visitors.
 Travel agents: this consists of those who marketed the travel companies through the sale
of brochures to target audience. They act as mediator between public and tour operators.
 Therefore they give the knowledge about the deals that travel company provided at
particular country in which visitors interested to go.
Tourism development: this include media which act as tourist boards who provide data or
information related to specific destination to all the interested visitors. The main purpose is to
develop and promote tourist destinations.

TASK 2
2.1 Functions of government, its sponsored bodies and international agencies in travel and
tourism (Covered in Leaflet)

There are different places in UK which attracts tourist for getting their better outcome.
These days, there are different reasons for which people travel such as family outing, official
trips, etc. so it is important for tour operators to understand about changes as per demand of
consumers. There is selection of two destinations i.e. Tower of London and Buckingham palace.
These are two places which is most attractive tourist destinations so number of tourists are more
at this place.
Culture feature of Tower of London is the royal fortress and Landmark of London. There
is political prison, public recorded office, etc. which makes it different from others and attracts
consumers for it. This is located at north bank of River Thames which is at the central city of
London. There is proper protection and security to people want to visit this place. UK
government is planning to secure heritage and environment under which planning is done for
framing policies. At Tower of London, there is facility of armouny, prison, treasury, home of
Royal persons, etc. which makes this tower best and relevant for others. This makes this
destination social, culture and physical aspects effective.
There is discussion that Tower of London is used as prison and a palace where people are
tortured. There are around 23500 crown jewels and treasures, so this is place which is used as
defense system. In II world war this palace gets destroyed and it gets repaired and then reopen
for public.
Buckingham palace is the place which is residential and administrative headquarter of
monarch of UK. This is situated in center of Westminster city and great attention at the time of
royal occasions. As per orders of UK King, there is construction of home but afterwards, king
changed mind to make it as palace. Budget passed for this is £450,000 but king passed it as
£150,000. there is fire broke out at parliament in 1834, then king announces this palace as new
parliament, but this proposal was not acceptable. This is the palace which is large as townhouse
having three wings. This palace is also known as Queen palace because there is specific area
which is for their residential purpose. This palace was built in 19th century by two architects.
There is change in structure in 20th century which includes balcony for the greeting of royal
family members. This place is social important because this is decorated with lighting where
people come to visit it.

There are 775 different rooms at Buckingham palace such as White Drawing room,
Throne room, etc. Apart from this there is grand staircase which is the major center of attraction
for tourist. This is the palace which is open for visiting for tourist in every summers and more
than approximately 50000 individuals for the purpose of grand lunch, dinner, corporate parties,
etc. This palace is socially important in all over the world because of its ambiance and large
spacious area. There are many state and semi- state rooms which people visits for its
attractiveness which does not get changes from ancient time.

2.2 Influence of local and national economic policy on success of travel and tourism sector
(Covered in PPT)