University Travel and Tourism Marketing Task 2 Report (2.1, 2.2)

This report analyzes the marketing aspects of the travel and tourism sector, focusing on the functions of various government bodies and agencies, including local, regional, and national levels. It examines the roles of organizations like VisitBritain and the Department of Culture, Media and Sports in strategic planning, marketing, and development of attractions. The report also explores how local and national economic policies influence the travel and tourism industry, emphasizing the importance of socio-economic factors and the need for strategic development to attract tourists. It highlights the significance of technological advancements and the reduction of negative environmental impacts. The analysis is supported by references to academic literature, providing a comprehensive overview of the topic. The report concludes by emphasizing the need for policies that support the growth and development of the travel and tourism sector.

Marketing in Travel and
Tourism
TASK 2 (2.1, 2.2)

Travel and Tourism industry

 Several bodies and agencies irrespective of
their nature of functioning are responsible for
the different kinds of activities in travel and
tourism.
 These include government sponsored,
voluntary and professional organisations.
 Every agency has their own role and
importance in the development of this sector.
2.1 Functions of different bodies
and agencies

 The regional and national tasks and functions are
considered as the responsibility of local government.
 The Department of Culture, Media and Sports is
responsible for monitoring of functions of
VisitBritain.
 From strategic planning to management of several
attributes like waste management, marketing and
promotional events, development of attraction
points and services, etc. is performed by the local
and regional governments.
Continued…

Continued…

 Every plan and policy which is being developed
by government has to be strategically defined
so that the negative implications of concerned
strategy can be reduced.
 The different types of activities do have a
significant impact over the environment.
 It is the responsibility of government to reduce
this impact and bring in a better place to
survive in.
Continued…

 Furthermore, trade activities in travel and
tourism cannot be enhanced unless there is
proper growth and development in terms of
attraction points and destinations.
 According to the latest technological
advancements there have to be strategic
bodies and agencies which instill such
developments in the actual practise.
 It will help in attracting more tourists.
Continued…

 Local and national economic policies are
developed by government to bring in
strategic development or to reduce the
impact of certain on-going conflict or
clashes.
 Travel and tourism industry is highly
facilitated when any sort of favouring local
and national policies are formulated.
2.2 Positive influence of local and
national economic policy

 The socio-economic parameters which are
considered as the key factors of the business
environment in travel and tourism industry
have to be balanced and in accordance with
requirements and needs of customers.
 Since, they are the basic source of income,
any sort of negligence or unethical practise
in the form of policies can lead to reduction
in demand.
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Continued…

 Books and Journals
 Becker, E., 2016. Overbooked: the exploding
business of travel and tourism. Simon and
Schuster.
 Standing, C., Tang-Taye, J.P. and Boyer, M.,
2014. The impact of the Internet in travel and
tourism: A research review 2001–
2010. Journal of Travel & Tourism
Marketing, 31(1), pp.82-113.
References