British Airways: Travel and Tourism Business Tool Kit Report

This report provides an in-depth analysis of the travel and tourism industry, with a specific focus on British Airways. It begins with an introduction to the industry and its significance, followed by a discussion of talent acquisition and retention challenges faced by the company, including issues related to the competitive global talent market and employee turnover. The report then details the specific job role of a revenue manager, outlining key responsibilities such as identifying revenue opportunities and implementing revenue management strategies. The HR life cycle is examined, including recruitment, onboarding, and orientation stages, along with the importance of HR in supporting, growing, and retaining talent within the organization. A PDP (Personal Development Plan) is presented for the revenue manager role, along with recommendations for improving recruitment and onboarding processes. The report concludes by emphasizing the crucial role of revenue management in maximizing profitability and highlights the importance of effective HR practices. References to relevant books and journals are also included.

The Travel and Tourism Business Tool
Kit

INTRODUCTION
 Travel and tourism industry is very large service industry which is related
to act of travelling to various locations either for pleasure or business
purposes.
 It has become one of the largest civilian industry of the world as per the
statistics as one out of 10 person forms the part of travel and tourism
industry.
 Travel and tourism services includes food and drinks, lodging,
transportation etc.

Issues in talent acquisition and retention
There are various issues which are faced by British Airways in acquiring talented
employees for the organisation which are as follows:
 Being completely a truly global talent market company can not hire a talent
employees even after receiving thousands of application. It is mainly due to the fact
that airline market is so competitive and it is not easy for the company to take quick
selection decision.
 Another issue is when a candidate is also the customer, company may reject its job
application a candidate may boycott the brand and if large number of candidates it
will quickly impact the profitability of the organisation

Cont..
Issue faced by the company is retention of employees are as follows:
 One of the major issue is that aviation industry is growing rapidly and employees find various
opportunities in other companies which attract existing employees of the organisation.
 Sometimes company is not meeting the demand of t employees like salary hike, training and
developmental programs due to which employee feel that there is no growth in the company
and leave the job.

Factors to a specific job of revenue manager
Factors which are specific job of revenue manager at British Airways are as follows:
 Identification of various revenue opportunities of the company.
 Implementation of the revenue management operations as well as procedures and best
practices which is suitable for British Airways in generating revenue.
 Performing the competitive and benchmark studies and following the market trends.
 Managing the revenue and distribution strategy of company to manage day to day
company's yield options.

Stages of HR life cycle and importance of HR in supporting,
growing and retaining the talent
Different stage of HR life cycle are as follows:
Recruitment: It is the first stage which involves recruitment of new candidates for British
Airways, it includes screening, tests, interviews which is performed by the HR. Manager of
British Airways in order to determine the job skills and knowledge of candidates.
On boarding: Once the candidate is selected for the job then it is the role of HR. Manager to
collect the document of new candidate and making the new employee familiar the company.
Orientation: HR. Manager has to clearly define the roles and responsibilities of the new
candidates which are to be performed in the organisation for which HR. Manager has to
provide training to new candidates.

Cont..
Importance of HR in managing and developing talent
 Within the context of British Airways HR. Manager plays an important
role in managing the talent by hiring the best suitable candidates for the
particular post in the organisation.
 Also, HR. Manager plays an important role in retaining employee by
keeping them motivated through different ways.

PDP for the specific job role of analysing the
monthly performance of British Airways
PDP of specific job role of Revenue Manager is a follows:

Recommendations
 Recruitment: At this stage HR. Manager should develop proper recruitment plan in order
to attract suitable candidates for the vacant post in the organisation. By developing a
proper recruitment and selection HR. Manager will be able to select the qualified
employees for British Airways.
 On boarding: Proper documentation should be done in order and developing a proper
induction plan which will help the new employees to get familiar with the organisational
culture and working environment. Effective induction plan will develop interest among
the candidates and they will get excited to work in the organisation.
 Orientation: In this stage HR. Manger should document the role and responsibilities of
the employees which will help the new recruited employees to perform the task easily.

CONCLUSION
 It can be concluded from the above report that revenue management plays a crucial role
in the organisation and it can help the organisation in gaining profit margins.
 In order to manage the revenue in the organisation company can apply various revenue
management tools in order to generate maximum profitability for the company.
 Present report also concludes that there are various stages of HR. life cycle and HR.

REFERENCES
Books and Journal
Altinay, L., Paraskevas, A. and Jang, S. S., 2015. Planning research in hospitality
and tourism. Routledge.
Barr, M. J. and McClellan, G. S., 2018. Budgets and financial management in higher
education. John Wiley & Sons.
Brondoni, S. M., 2016. Global Tourism Management. Mass, Experience and
Sensations Tourism. Symphonya. Emerging Issues in Management.(1), pp.7-24.

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