Contemporary Issues in Travel and Tourism Industry Presentation

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CONTEMPORARY
IN
TRAVEL AND TOURISM
INDUSTRY

Table of Contents
• Introduction……………………………………..(slide 3)
• LO2………………………………………………..(slide 4-6)
• LO3………………………………………………..(Slide 7-8)
• LO4…………………………………………………..(slide 9)
• Conclusions……………………………………..(slide 10)
• References………………………………………(slide 11)

Introduction
The tourism industry is considered
as one of the most booming
industries of the contemporary
times. The case study of Titan
travels has been selected and the
different factors that are affecting
the tourist behaviour will be
identified in the segments below.
Titan Travels is an example of one
of the leading UK based escorted
holiday organisation. The
organisation is headquartered in UK
and is one of the leading travel
operator in UK, that have been
operating since 1978.

LO2
• Different factors that affect
the tourism behaviour
• Internet and the Social
media - In this 21st century
almost everything is online.
• Before visiting any particular
place, the individuals have
the tendency to gather the
information about that
place from the social media
as well as the internet.

Contd.
• Models of Motivation
Consumer behaviour model by Plog
• In accordance with these theories,
there are three significant
behavioural factors that affect the
activities of the tourists.
• These are the psycho centric
factors, mid- centric factors and
the allo centric factors.
• The tourists vary from each other
based on the basis of their
selection about a particular tourist
destination.

Contd.
• The Maslow’s Hierarchy of needs point out that
the tourists are motivated by some of the basic
needs that help them in deciding the tourist
destinations.
• The different classifications of these needs are
as follows
• Physiological needs - In accordance with these
any place that fulfils the basic needs of food,
water and accommodation are greatly attracted
by the tourists.
• These are some of the reasons that most of the
big cities attract tourists while the remote
location does not attract the tourists.
• Safety needs- The second need is of course the
safety need of the individual.
• The places that are safe for the women and the
children and have less terrorism rates are
attracted most by the tourists from all over the
world (Chen et al., 2016)

LO3
• Recent and the emerging patterns
and trends
• The tourism industry has recently
been witnessing some of the
changes in the emerging trends
and the patterns in the
international level of the industry.
• Solo travel has indeed increased
greatly in the past years.
• In the words of Della and Aria
(2016), people have started
enjoying their own company and
have stopped depending on others
for visiting a particular place.

Contd.
• Personalisation has always
made its place in the list
when it comes to the
tourism sector.
• Today’s tourists prefer the
personalised products- the
one designed for suiting
their own preferences.
• Keeping this in mind, Titan
Travels can provide options
of personalising the
products.

LO4
• Factors affecting the popularity
of a range of global destinations
• Paris
• Attracting 17.4 million of visitors
in a year, Paris makes itself the
third position in the list of the
most visited countries of the
world.
• In the words of Iniesta et al.,
(2016) the stable political
conditions of the place are some
of the major factors that have
contributed to these.

Conclusion
The presentation has
thus discussed in detail
about the drivers of
tourism. The models of
the consumer buying
behavior in case of the
tourism sector have
also been included in
the sections above

References
• Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic
Management in Tourism, CABI Tourism Texts. Cabi.
• Assaker, G. and Hallak, R., 2015. Moderating effects of tourists’
novelty-seeking tendencies on destination image, visitor
satisfaction, and short-and long-term revisit intentions. Journal
of Travel Research, 52(5), pp.600-613.
• Benckendorff, P. and Zehrer, A., 2015. A network analysis of
tourism research. Annals of Tourism Research, 43, pp.121-149.
• Kim, H., Woo, E. and Uysal, M., 2015. Tourism experience and
quality of life among elderly tourists. Tourism management, 46,
pp.465-476.