Travel & Tourism Marketing: Customer Demand and Service Analysis

This essay examines the role of marketing in the travel and tourism industry, highlighting its evolution from early cultural exchanges to modern business travel. It emphasizes the importance of the marketing mix in providing services and facilities to visitors, using Morocco and Egypt as examples. The essay discusses various products and services offered, such as hotels, restaurants, and transportation, and underscores the significance of understanding customer demand to tailor services effectively. It also touches upon the historical context of tourism, from nomadic travels to pilgrimage, illustrating the continuous development and adaptation of the industry to meet travelers' needs.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to
country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in Travel and Tourism
People plays essentials role in travel and tourism
sectors. These are help to provide facilities and
services to visitors in the systematic manner and
help to resolve their problems. In which including
staff, guides. These help to provide actual and
reliable information about Morocco and Egypt to
visitors if they have any issues so they can help to
them.
Travel and tourism sectors important to understand customers demand after determining
them should start the services and facilities to visitors. Its help to provide services
according to their demands and their nature. Price of services decided by head of the
department and the company
Concept of tourism refers to representing
tourism sector and their facilities those
are facilitating to visitors. In the tourism
concept including many methods,
services, facilities and all. There are
mainly including Transportation services,
airline facilities like offers to visitors.
When visitors are visiting Morocco and
Egypt places so there are providing
guide, car facilities, restaurants, hotels
and so more.
Travel and tourism sector in
marketing mix refers to their services
and facilities, price and where they
are providing facilities to visit places.
Morocco and Egypt is the visiting
places. There are providing many
providing many products and services
by Thomas Cook so visitors will be
proper satisfied. Travel and tourism
sectors in products like: Hotels,
Amusements, Restaurants, cuisine,
health resort, Park Zones and sea sites
so more.