The Contemporary Travel and Tourism Industry: Trends and Destinations

This report examines the contemporary travel and tourism industry, focusing on the factors that influence tourist behavior, current trends shaping the industry, and elements affecting the popularity of global destinations. It identifies geographical, social, and economic factors, as well as the impact of technology and education on tourist decisions. The report highlights trends such as last-minute bookings, preferences for new experiences, and the rise of educational and ecological tours. It also discusses how environmental conditions, economic stability, cultural significance, and connectivity influence the popularity of various destinations. The analysis is supported by references to academic books and journals, providing a comprehensive overview of the dynamics within the travel and tourism sector. Desklib provides access to similar solved assignments for students.

THE
CONTEMPORARY
TRAVEL AND
TOURISM INDUSTRY

TABLE OF CONTENTS
 Factors that affect tourism behaviour
 Current patterns and key trends in travel and tourism
 Factors affecting the popularity of a range of global destinations
 REFERENCES

Factors that affect tourism behaviour
 There are many factors that affect tourist behaviour such as:
 Geographical Factors: There are many physical factors like weather, geographical and
climatic conditions, many amenities or facilities available at the destination, marketing
and advertisements that are mostly conducted by tourism business or department are
some factors that affect the tourism behaviour.
 Social Factors: there are many social factors like person's social network and platform
through which they are connected to others like environment, social media, workplace
etc. can be the main reason that can alter an individual decision of visiting or not
visiting a particular destination place as these factors provide them first hand
information about the destination.

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 Place of origin: Tourism behaviour has a
broad spectrum which completely depends
upon the place they belong to. For example:
Americans like to follow cultural framework
that is completely their own, Japanese like to
visit any place in groups and Korean tourist
also like to visit any destination place in
groups.
 Tourism Destination: Tourism destination is
one of the biggest factor that alter and affect
tourism behaviour. Destination place should
have all the basic provisions such as water,
electricity, basic amenities, clean
surroundings, proper accessibility and has
their own significance are the key factors that
affect the tourism behaviour.

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 Education of Tourist: If the tourist is more educated than they have a huge and wide
range of curiosity, choices, option and knowledge of the particular place they want to
visit. This also drives the decision making of tourist and affect the tourism behaviour.
 Safety and luxurious life: Safety measures and luxurious life at the destination also
impacts the decision of the tourist and affects the tourism behaviour.
 Technology: At what level the destination is technologically advanced and how easily
it is available to the people is also one of the factor that affects tourist behaviour.
 Economy: Economy and Socio-culture dimension of the destination place also affects
the decision making of tourist and their behaviour.

Current patterns and key trends in travel
and tourism
There are many trends that signifies development in
travel and tourism. Trends in tourism is expressed in
many ways such as number of international tourist
arrives at the destination place. Following are the current
trends in travel and tourism:
 Continuous increase in last minute booking:
According to a recent research more than 40% of
tourist made last minute booking which became a
common trend for tourism and travel business. This
trend is making travel business difficult in terms of
making reservation and planning resources and most
of all plan all the things according to the weather of
the destination place. This is mostly done in case of
one or two day tours.

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 Preferred advance booking in multi-days tour: to make advance booking and plan
everything in advance for multi-days tour. For this convenience is the main key factor
that is desired by travellers as today nobody wants to spend extra time in planning
activities.
 Visit to new destinations: According to a random survey more than 40% of tourist
prefer to visit new destinations rather than the old already visited one's. These travellers
like to spend more time in travelling to new destination for their visit.
 New experience request: Most of the travellers today demand for some unique
experience at the destination from the tour operators, something that they can
experience only once in a lifetime. This is becoming more common in tourist who
desire to travel all around the world and wants to share their stories with others.

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 Educational, industrial and ecological tours are in
demand nowadays as many universities, colleges or
companies offers their employees or students to gain
experience and share their information with others.
These companies also motivate their employees and
students to gain some unique and rare experience of how
to protect their future. Many ecological projects like
animal or forest restoration require tours to such kind of
places.
 Travellers enjoy local experience: most of the travellers
enjoy living and experiencing local culture, tradition,
festivals etc. of the destination with natives of that
particular place.

Factors affecting the popularity of a range
of global destinations
There are many factors that affect the popularity of different global destinations such as:
 One of the most important factor that affects the popularity of a destination is its
environment and climatic condition. Nowadays most of the tourist like to travel to a
place only for relaxing purpose and if weather and climate of a place is soothing then it
increases the popularity of that place and if the destination faces many undesirable
climatic changes such as flood, drought, high winds then these factors affect the
popularity of a place.

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 Countries economic condition also affect its
popularity like if the country is going through
economic turbulence or people are facing
unemployment then these factors also affects the
popularity of the destination.
 Cultural and historical importance also increases the
importance and popularity of population like India is
famous for Taj Mahal, Egypt for Pyramids of Gaza
etc. has increased the popularity of these countries.
 Religious importance of destination also affects its
popularity like China is famous for its religious
culture.

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 Easy connectivity of destination from various countries also increases its popularity. If
a place has easy connectivity from many countries then that place will be much popular
compared to other place with poor connectivity.
 Popularity of destination is affected by number of tourist visiting that place. Like Paris
is popular as many people visit that place because of Eiffel tower. City branding affects
the destination's popularity and it is branded on the basis of things that are popular in
that country.
 Detailed availability of online information about a destination country and reviews
regarding the same is also one of the major factor that affects the popularity of a place.
Today many tourist before visiting a place check online information regarding that
place.

REFERENCES
Books and Journals
 Luo, F., Becken, S. and Zhong, Y., 2018. Changing travel patterns in China and ‘carbon
footprint’implications for a domestic tourist destination. Tourism Management. 65. pp.1-
13.
 Narangajavana, Y., and et.al., 2017. The influence of social media in creating
expectations. An empirical study for a tourist destination. Annals of Tourism
Research. 65. pp.60-70.
 Rodríguez-Molina, M.A., Frías-Jamilena, D.M. and Castañeda-García, J.A., 2015. The
contribution of website design to the generation of tourist destination image: The
moderating effect of involvement. Tourism Management. 47. pp.303-317.
 Zawadka, J. and Ivolga, A., 2017. Tourist Popularity of Poland Among the Inhabitants of
Stavropol Krai. Turystyka i Rozwój Regionalny. 7. pp.121-128.