Travel & Tourism: Analyzing Demand, Supply in Edinburgh, Scotland

This report provides an analysis of the travel and tourism sector, focusing on Edinburgh. It explores the factors that influence tourism demand, such as safety, tourist attractions, and transportation facilities. Furthermore, it examines how the supply side has adapted to meet the changing demands for tourism-related products and services in Edinburgh. The report references several academic sources to support its findings and provides a comprehensive overview of the tourism sector's dynamics in the specified location, highlighting the importance of adapting to evolving demands to ensure competitiveness and sustainability within the industry. Desklib offers a platform for students to access this and similar assignments for their academic needs.

THE TRAVEL & TOURISM SECTOR

Table of Contents
• Introduction....(slide 3)
• 3.1 Explain the factors affecting tourism
demand in Edinburgh
• 3.2 Explain how supply has changed to meet
the effects of demand for tourism related
products and services in Edinburgh
•

Introduction
The travel and tourism sector is considered as
one of the most profit generating sector of
the contemporary times. The sector
contributes to more than 70% of the total
economy of a country and for this reason
there are a number of laws and regulations
that are designed by the countries to promote
the tourism sector.

3.1 Explain the factors affecting tourism
demand in Edinburgh
• The demand of tourism is increasing day by
day and there are of course some factors that
impact the tourism industry in some way or
the other. The different factors that affect the
tourism demand of a particular place may be
considered as

Contd.
• Safety- Safety is by far the prime factor that
effects the tourism demand of a particular
place, any place that is safe for the tourists
and is void of anti social activities if any kind
are always the first choice of the tourists

Contd.
• Tourist Attractions- The tourist attractions are the
factors for which the tourists visit the place. It is an
obvious fact that the tourist does not visit the
country to ensure whether the country is Safe or
not.
• They visit the country for enjoying the beauty and
the culture of the place. It is quite an obvious fact
that the countries that have proper tourist
destinations (both natural and man made) are
mostly attracted by the tourists.

Contd.
• The transportation facilities by far occupies
the third place in the list.
• Any place that are well connected with the
different parts of the world through all the
modes of available transport will always
attract more number of tourists.

3.2 Explain how supply has changed to meet the effects of demand for
tourism related products and services in Edinburgh (P3.1)
• As the demands of tourism have changed
abruptly in the passing years, the supply also
needs to be changed.
• As discussed by Yüksel (2017), the tourism
supply indicates the effects of the different
productive activities that can bring about
ample changes in the industry.

Conclusion
The above section has proved to be effective
enough in providing a clear analysis about the
importance of the tourism sector. The stages
in the historical development of the tourism
along with the structure of the tourism sector
have been discussed in the above section

References
• Armstrong, R. and Matters, R.T., 2017. Modern slavery: risks for the UK hospitality
industry. Progress in Responsible Tourism, p.67.
• Boley, B.B., McGehee, N.G. and Hammett, A.T., 2017. Importance-performance
analysis (IPA) of sustainable tourism initiatives: The resident perspective. Tourism
Management, 58, pp.66-77.
• Dias, J.G., 2017. Environmental sustainability measurement in the Travel &
Tourism Competitiveness Index: An empirical analysis of its reliability. Ecological
Indicators, 73, pp.589-596.
• Dubey, A.K., 2017. Future Technology and Service Industry: A Case study of Travel
and Tourism Industry. Global Journal of Enterprise Information System, 8(3),
pp.65-69.
• Hanafiah, M.H., Hemdi, M.A. and Ahmad, I., 2017. The Influence of Tourism Core
Resources on Travel and the Tourism Competitiveness Index and Tourism
Performance. In Balancing Development and Sustainability in Tourism
Destinations (pp. 377-384). Scotland.