Factors Affecting Tourism Behavior: A Titan Travel Analysis

This presentation, based on a case study of Titan Travel, explores the multifaceted factors that influence tourism behavior. It delves into push and pull factors, such as escape and prestige, which drive tourist motivations. The presentation analyzes how models of motivation, specifically Maslow's hierarchy of needs, impact consumer decision-making in the context of travel. It also examines recent and emerging trends in the international travel and tourism industry, including the impact of technology and sustainable tourism development. Furthermore, the presentation identifies factors that affect the popularity of global destinations, highlighting both positive elements like climate and culture, and negative factors like terrorism and natural disasters. The conclusion summarizes the key impacts of these factors on the performance and profitability of the travel and tourism industry, emphasizing the importance of understanding these dynamics for success. References to academic journals and books are also included.

The contemporary travel and tourism
industry

INTRODUCTION 1
LO 2 3
P3 Different factors that affect tourism behaviour 3
P4 Models of motivation & how they influence consumer decision
making process 4
LO 3 5
P5 Recent and emerging trends in the international travel and
tourism industry 5
LO 4 6
P6 Factors that affect the popularity of a range of global
destinations 6
CONCLUSION 7
References 8
Table of Contents

Introduction
● This presentation is based on Titan travel UK based company. This presentation is
going to show some factors that affects tourism behavior to the great extent.
● Different push and pull factors attracts tourists towards a particular destination like
sports activities, social interaction.
● Further it will also show some positive and negative factors that impacts on the
performance of travel and tourism company.

● Different factors that affect tourism behaviour
Tourists refers all those persons and individual who visit and travel a destination tourist place
for having fun and pleasure. A tourism behavior involve all those activities and ways of
behaving on the basis of their attitude during as well as after traveling It involves purchasing,
selecting, using of products and ideas which can satisfy their needs. There are mainly 2 types
of factors that can have impact on their activities and whole travel & tourism industry such
as:Pull factors and push factors.

Cont...
Escape: The main factor that push tourist is escape from daily routine. People are now
becoming more engaged and busy in their professional life. Sometimes they feel internally
damaged and stressed so they go and visit tourists destination with the main aim of feeling
fresh and for pleasure.
Fulfilling prestige: Most of the people want to increase the social interaction and status so
they prefer to visit a particular destination. The main motive and purpose is to visit a
particular place as world's 7 wonders in order to impress friends and families.

Cont...
Pull factors: Pull factors includes all those factors that attract tourists towards them such
as beaches, cultural attractiveness, weather, sport activities, social interaction
Weather & natural resources: It is stated that most of the travelers want to go to travel
destination in rainy and winter season. They want to enjoy weather and natural resources.
Sport activities: The main pull factor that attract tourists towards them is sport activities.
Most of the people wants and have hobbies of doing some adventurous activities and sport
activities. They travel and go to destination tourists place for tracking, bungee jumping,
mountaineering, biking, river rafting etc.

Models of motivation & how they influence
consumer decision making process
Motivation can be defined as a reason that push an individual and for acting in a particular
way. An effective model of motivation is known as Maslow's hierarchy that can influence
the process of decision-process. With the help of Maslow's motivators model Titan Travel
company can easily analyses needs of customers and their employees.
Maslow's hierarchy of needs: Needs of employees and customers are being defined in a
pyramid according to this model. The lowest level are being made up of basis needs and
the most complex & higher needs are at the top of the pyramid. In the context of travel and
tourism industry it is important for the marketing manager to identify different types of
needs of their customers.

Cont...
Social: Social needs includes social group, romantic attachments, friendship etc. These
needs can also influence decision-making process of consumer. It is already stated that
tourists come to visit a destination in order to decrease stress, depression and anxiety.
So it is important to provide and fulfil their social needs for attracting them.
Esteem: When basic and other 3 types of needs are satisfied then esteem needs begin
to play a more important role in motivating behavior It includes the needs for feelings
of prestige and to feel that they are being valued. By taking an active participation in
sport and adventurous things and by gaining support of others they can satisfy their
needs.

Recent and emerging trends in the
international travel and tourism industry
Travel and tourism industry is continuously advancing and developing as the number of
tourists increasing with every year and passing day. There are several key trends that attract
them and are opportunities for tourism industry.
Recent trends: Tourism industry is divided into mainly 3 parts such as inbound, outbound
and global tourism.
Inbound: Inbound tourism refers those tourists who come into a particular country for
tourism from another country. For example, French tourists visit Argentina. The company
of country in which tourists come are called inbound tourism company.

Cont...
Key trends
Technology: Technology is called the main and important trend in travel industry. It
includes different applications that makes able to customers and companies able to save
their time and cost. Some examples of technology include AirBnB, Uber, Google Maps,
E-ticketing etc.
Sustainable tourism development: This trend includes Agro tourism, green tourism, E-
hotels etc. Green tourism and sustainable tourism includes all this tourism that are
responsible for managing natural resources. Green tourists and companies are mainly
responsible for providing environmentally friendly facilities. The main aim of these
trendy tourism is to improve the well being of local people and protects natural

Factors that affect the popularity of a range of
global destinations
There are various positive and negative factors that can have impacts on the performance and
popularity of global destination. The main global & world top developed destinations include
France, USA, China, Italy etc. Some positive factors that can attract larger number of tourists
includes:
Positive factors
Climate: Climate is the main reason and factor which attracts many tourists but sometimes it
can have negative impacts. This sector is highly dependent on natural and climate heritage.
Rainy season and winter change the mood of tourists. Changes in climate can rise sea level
that can attract travellers as it develops natural attraction.
Culture: Culture is called an important positive factor that attract wider range of tourists

Cont..
Negative factors
Terrorism: The main factor that can have negative impact on travel and tourism company is
terrorism. Example of terrorism is Erol Incedal Gun attacked in the streets of London in the
year of 2013. This attack and terrorism had a negative impact on local tourists as they
canceled their trip that also impacts on the profitability and sales of this industry.
Natural disaster: Natural disaster is other main negative factor that have the greater impact
on tourism industry. It includes flood, volcano, earthquakes etc. Example of natural disaster
is Tsunami on 26th December 2004 in the Indian ocean which destroyed Ao Nang which is in
Thailand. It is stated that majority of houses and attractive hotels collapsed that impacted on
this industry and tourists.

Conclusion
● From the above presentation it has been summarized that emerging and recent
trends in tourism industry have major impacts on tourism activities.
● It has shown pull and push factors along with motivation model that attract
tourists towards a particular destination.
● It has various positive and negative factors such as political instability, natural
disaster, natural resources that have impacted on the performance as well as
profitability of tourism and travel industry.
● Further it has also shown the importance of technology in the context of
travel & tourism industry.

References
Books and Journal
Caber, M. and Albayrak, T., 2016. Push or pull? Identifying rock climbing tourists' motivations. Tourism Management. 55. pp.74-84.
Khoshnevis Yazdi, S., Homa Salehi, K. and Soheilzad, M., 2017. The relationship between tourism, foreign direct investment and
economic growth: evidence from Iran. Current Issues in Tourism. 20(1). pp.15-26.
Liang, S. and et.al., 2017. The relevance of mobile tourism and information technology: an analysis of recent trends and future research
directions. Journal of Travel & Tourism Marketing. 34(6). pp.732-748.
Verboord, M. and Brandellero, A., 2018. The globalization of popular music, 1960-2010: a multilevel analysis of music flows.
Communication Research. 45(4). pp.603-627.
Yousefi, M. and Marzuki, A., 2015. An analysis of push and pull motivational factors of international tourists to Penang, Malaysia.
International Journal of Hospitality & Tourism Administration. 16(1). pp.40-56.

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