Hospitality Provisions in Travel and Tourism Industries Analysis

This report delves into the crucial relationship between the hospitality and travel and tourism industries, emphasizing the significance of hospitality in providing services to tourists and guests. It analyzes the interconnections between these sectors, highlighting how hospitality meets customer expectations and contributes to memorable travel experiences. The report focuses on Marriott Hotels and Resorts as a case study, examining its strategies for customer satisfaction, including event planning, accommodations, and various amenities. Furthermore, it discusses the implications of integration within the hospitality industry, covering horizontal and vertical integration strategies, branding, and pricing policies. The analysis explores how these strategies impact globalization, market presence, and customer relations, ultimately affecting the overall success of the business.

Hospitality Provisions In
Travel And Tourism
Industries

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Discussing the interrelationship between hospitality and wider travel and tourism
businesses....................................................................................................................................3
TASK 2............................................................................................................................................8
2.1 Implication of integration to the hospitality industry............................................................8
2.2 Affect of integration on the hospitality business.................................................................11
TASK 3..........................................................................................................................................12
3.1 Rationale for the selected project clearly justifying decisions linked to the target market.12
3.2 Plan for hospitality business in relation to human resource allocation...............................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

ILLUSTRATION INDEX
Illustration 1: Interconnected activities of hospitality and travel and tour industry........................6
Illustration 2: Interconnected functions of tourism and hospitality industry in Marriott Hotel and
resorts...............................................................................................................................................8

INTRODUCTION
Hospitality industry are one of the most important element in tour and tourism sectors. At
present time, in modernisation and globalisation world hospitality industry growing very fast.
Nowadays, proper are ready to department their money for luxurious and comfortable lifestyle
(Airey and et.al., 2015) For the same, travel and tourism industry lays its signifiant concern over
providing standard and premium services to their all clients. Preset report is based on the aspect
of hospitality provisions in tour and tourism industry. This report also put their focus on the
interrelationship between the hospitality industry. It also includes appropriate developing plan
for tour and tourism organisation. By adopting attractive plan they can easily grab the attraction
of their customers and increase their sale (Altinay, Paraskevas and Jang,2015). For achieving the
purpose of report, Marriott resorts and spa has been taken into the consideration. Headquarter of
this organisation is based on Washington D.C and it was voted for the world fourth best
company to work for the UK by the times in 2009. In 2014 company celebrate the successes of
their 504 hotel and their staff member are also awarded with Marriott reward for their best
management services (Kim, Vogt and Knutson, 2015). Mission of this organisation is based on
to provide high quality services to their all customers and maintain the strong brand recognition
in the eyes of its audiences.
TASK 1
1.1 Discussing the interrelationship between hospitality and wider travel and tourism businesses
Hospitality industry put their focus on their customers satisfaction and for this they
provide full entertainment and impressive services to their all visitors, tourists and guest. It also
put their focus on the requirements and demand of their clients and accomplishing their
expectation in an effective and suitable way (Aragon-Correa, Martin-Tapia and de la Torre-
Ruiz,2015). On other hand, travel ad tourism industry can be described as the activities of guest
and tourist who are identified as the vital and essential customers. This industry deal with
customers, understand their requirement and according to their expectation plan their holidays. It
may be business holiday plans or corporate events (Brown, Bosselman and Thomas,2015).
Travel and tourism industry and hospitality sector are inter connected with each other.
Hospitality industry put their concern over fascinating and rendering services. Nowadays, people
are ready to spend their money for acquiring luxurious time and for attending some sort of
business events (Legohérel and et.al., 2015). Customers are spending their money and time for

travelling across the world and for maintaining their standard of living and class they are staying
in five star hotels (Martin, Rosenbaum and Ham, 2015). On other hand, tourist know all the extra
benefits very well so for this they want to grab the maximum benefits and potentials which are
provided by the hotels. With respect this such context, hospitality industry plays a crucial role
because they are proving premium cashes and so many benefits to their clients and mainly the
standard of their organization into the customers mind. Before plan any trip for their customer,
company take a suggestion from their clients and according to their reviews they plan Holiday
packages. For gaining the exotic global exposure, organization time to time organized a proper
training and development session to their all staff members.
Besides rendering all such advantages to the tour and tourism sector, hospitality industry
offer a strong and positive assistance (Vertical and strategical integration, 2016). The most
attractive services which are provided the hospitality industry are event planning,
accommodations, cruise line, transport services and lodging. Travel and tourism industry is
growing very fast and by this the profit of hospitality sector are also increasing. Both industry are
interrelated with each other and offer attractive and fascinating services to their all customers. It
also includes accommodations, eating and lodging facilities with transportation and drinking
amenities in effective ways (Schuckert, Liu and Law, 2015). Thus, from the above discussion it
can be celery shows that hospitality sector is one of the most important component in tour and
tourism industries.
The diagram below explain the core interrelationship between tour and tourism sectors
and hospitality sectors:

This diagram explains the hospitality services of tour and tourism industry in a systematic
and appropriate ways (Pvark, Cole and Zhang,2015). From the above diagrams it can be shows
that if hospitality sector develop their services and quality so on other hand the profit of travel
and tourism also increased. Therefore, there is a strong and direct relations between the both
industry which results making the travelling of with customers a memorable and lifetime
experience. For example, if Marriott hotel provide high class services and comfort experience to
their all customers, so they fell satisfies and their whole journey become memorable.
In order to acquire an insight and understanding the interconnections between the
hospitality industry and tour and travel sector, Marriott hotel and resorts has been taken into the
considerations Nunkoo, 2015).
Interrelationships between hospitality and tourism business:
Tourism and hospitality industry both are interrelated to each other. Hospitality gives the
services of food and beverage, accommodation to their costumers who are coming to visit their
Illustration 1: Interconnected activities of hospitality and travel and tour
industry
(Sources: Raj and Griffin,2015)

Hospitality industry are covered under most crucial service providers in travel and tourism sector
(Martin, Rosenbaum and Ham, 2015).
Business travel
Persons who are coming for some events and business pan they require some additional
services from hotel. For example, Wi-Fi services, conference hall etc. So with the help of this the
can easily do their work. Marriott hotel provide all services to their clients moreover, they also
provide conference hall facilities to their clients so with the help of These facilities customers
can comfortable do their work (Kim, Vogt and Knutson, 2015). On other hand, people find the
hotels which give them the facilities of Wi-Fi through which they can access the internet easily.
On other hand, business people also tries to fit their meetings and important programs in the
hotel for easy availability of services.
Package holidays
For developing tout and tourism business packaging holidays is new and innovative
ideas. Different tour operator plan different packages to grab the attractions of their customer. It
is not essential that, people always want expensive packages there are some people who want
some low budget holiday packages which contains 3 and 4 star hotels (Brown, Bosselman and
Thomas,2015). By providing affordable packages, tour operator can easily attract their middle
and high class peoples.
Fitness centrer
Marriott hotel provide gym and fitness centre services to their all clients. By providing hi
facility the can easily increase their brad images into the customers mind.
Food and beverages
Hotel provides all kind of food items to their customers for example, Indian, Italian.
Chinese and median food
(Lag and et.al., 2015). Furthermore, as per the demand of customers they also cook for them.
Moreover, hotel serves its visitors with exotic beverage and drinks.
Spa services
It renders the visitors with fascinating spa services which satisfied the demand and
expectation of its clients impressively.

From the above picture, it can be concluded that, Marriott hotel provide innovative and
best quality process to their all customers. On other hand, by providing services they can easily
attain an exotic global exposure within short time period.
TASK 2
2.1 Implication of integration to the hospitality industry
To increase the presence into the global market and enhance market share integration
plays and important role (Aragon-Correa, Martin-Tapia and de la Torre-Ruiz,2015). Integration
basically means by bringing all the small components into a single system so that it can function
as on.
Horizontal integration
By taking help from the consumers' organization expand their business. With the help of
this Marriott hotel and sorts increase their production level and also creates a strong relationship
with their customers. For expand the structure of organization, this company use merger and
acquisitions for their business (Kim, Vogt and Knutson, 2015). By doing this activity, they can
Illustration 2: Interconnected functions of tourism
and hospitality industry in Marriott Hotel and
resorts

easily increase their contacts with the customers and cover more customers network. By
appalling horizon integration, Marriott hotel and resources can make monopoly market
conditions and grab abnormal profit within them market places. For example, Marriott merges
with Disney resorts for 93,203,465. Through this, Marriott merger with the company which has
same supply chain and market reputation (Backer and King, 2015)s. Horizontal integration
belongs from complementary nature which contains some supply chins. There are so many
airline industry who are working with the resort and also provide big discount to their customers.
By doing this, they also increase their business. By performing merger. Organization can develop
their market reputation and also archive competitive environment (Kim, Vogt and Knutson,
2015). Apart from this, Marriott also provide attractive combo's to their customers by this they
attract them toward the hotel. For example, in hotel they provide free spa services to their
permanent customers. It will make them able to generate monopoly market in the tourism
industry.
Vertical integration
Vertical integration is an arrangement where the supply chain of organization is owned
by the other firm. On other hand, it is a distribution channels where one company is acquired by
the other organization (Lu and Stepchenkova,2015). By adopting this, firm can easily reduce
their operation cost and also decrease the cost of distributions. This method is used by the
Marriott hotel and by using this they can easily maintain their all cost and decrease the
distribution cost. By saving money, they can easily expand their business and improve the
quality of their services. Furthermore, it will also make limitations into the market and create
compositions into the market.
Branding and pricing policies
A brand is the thing which attracts the concentration of clients toward their facilities. It is
related to emotions and feeling of which they are getting from the services provided by the
Marriott hotel. The development of the organisation is based on its brand image into the
customers mind (Maggon and Chaudhry,2015). If clients like their services so the brand images
also increase on other hand, most of the company use merger method for increasing their brand
images into the competitive market. Furthermore, it will also affect pricing policies of the hotel
and resorts because merging of two businesses will help the firm in increasing their prices so that
they can provide high quality services of their customers.

Implication of the integration on Marriott Hotel and Resorts
Increased globalization of industry:
As per the case scenario, hotel want to expand their business and by doing this they can
easily increase their brand images into the global hotel industry. Apart from this, by adopting
different integration company can easily cover so many factors. By doing this activity, they can
easily achieve the profit into he global market (McKercher and Tung, 2015). On other hand,
there are so many barriers which are related to their worldwide culture. Moreover, by updating
their website customers can easily provide all the information into their customer and also
customers get all the information about the latest schemes and combos. Furthermore, they can
also give or feedback to the firm. By doing this, Marriott hotel can develop a strong relationship
with their customers.
Pricing policies
Integration will show their effects on the pricing policies of the Marriott hotel and resorts.
Merger of two companies put their huger impact on the pricing policies and the services of the
company (Raj and Griffin,2015). The success of the firm is depended upon the current image
into the market and prices policies. Marriott Hotel and resorts should use Horizontal integration
at their workplace and by adopting this, management can easily grab the advantages of
competitive environment. Apart from this, for controlling supply chain, they should follow
Vertical integration. By doing this, they can easily control the supply in the various market.
In the vital business environment hospitality and tour and tourism industries is one of the
quickest growing industrial sector (Rodriguez Oromendía and et.al., 2015). By adapting the
rivalry firms benefits, Marriott hotel and resorts flourish its business in the new areas where
management can posses low geographical assistance. Moreover, it becomes difficult for the
small industry because in the present of this aspect they are not able to expand their business and
achieve high market share. Furthermore, most of the companies fails to gain the heights of
success and does not posses talent to live on long in the vital competitive environment.
(Mohammed, Guillet and Law,2015). Apart from this, if a company wants to adopt such
integration practices, it is necessary for the top management to appoint a new board of director
who know ll the rules and legislation of the new company which they want to acquire.

2.2 Affect of integration on the hospitality business
There are so many points which put their affects on the market reputation if hospitality
industry and they are as follows:
Economics of scale
Marriott hotel decrease their operating cost and by doing this they can easily get so many
profits from their business. Moreover, it will help the hotel to develop their market shares and by
doing this they can easily get monopoly market in the tour and tourism industry (Couture and
et.al., 2015). At the time of introducing new schemes, company can launch it on low prices so by
this they can grab the attraction of customers.
Standardization
By using integration, Marriott hotel and resorts can also give standardize services to their
all customers (Brown, Bosselman and Thomas,2015). Moreover, with the help of this they can
easily make strong relationship with their customers and increase their brand images into the
customers mind. Apart from this, customer will get innovative services from the hotel which will
result in organizational development. Apart from this, standardization will help in increasing the
brand value of Marriott hotel and resorts.
Improved quality
If the company are getting integration customers and other organisation, so this will help
in increasing the quality of all the services. With the help of this, they can easily provide high
quality services to their customer and satisfied them
Huge of amount of money needed
At the time of Integration Marriott hotel and resort need loots of money. With the help of
money they can easily invest on other business and develop the quality of their services (Lu and
Stepchenkova,2015). If people do not like the combination of two industries so the concept of
integration will not successful and all the money which they are invested in it goes down.
Fewer number of independent business
Integration strategy requires the acquisition of small business by big firm either fully or in
partial manner (Rodriguez Oromendía and et.al., 2015). With the help of full acquisition
integration, the large company purchase all the assets from other company and share their
liabilities with them. Moreover, in partial acquisition only a few fractions of the share capital is
acquired by the biog companies which usually ranges from 25% -30% capital of the business.

Increased market share
The major advantage of integration is with the help of this company can easily increase
their market shares in an ethical and systematic ways. Nowadays, the completions into the
market is so high, due to this most of organisation put their focus on the integration of rivalry
companies and how they develop their business operation's (Vertical and strategical integration,
2016). By acquiring various distribution channels, companies can easily approach to the
audiences and create them a positive relationship with them As a result, business gains a huge
share in the market economy with fast relative growth.
TASK 3
3.1 Rationale for the selected project clearly justifying decisions linked to the target market
Company want to expand their business in India and for this it is important to understand their
culture, the taste and performance of peoples and different parts of services. The mission behind
open their new resort in India is with the help of this they can easily provide their luxuries
services to their all customers (Kim, Vogt and Knutson, 2015). The planning of their new
assignment is as follows:
Stage 1: Development
Concept
Marriott hotel put their focus on developing luxurious and full services resort at Mumbai,
India. The main objective of this restaurant to take places of everything because it is new and
innovative idea. The main concept of restaurant is theme protest. Furthermore, they provide all
facilities to their customers like; bar, gym, spa, hospital services, yoga, beach, sports zoo and
transportation services. The vision behind opening new theme hotel is, they can easily become
market leader and grab the attraction of their customers. The hotel follow all the ethics of India
theme and heritage values (Brown, Bosselman and Thomas,2015). On other hand, this restaurant
also provide shopping and club services. The location of these organizations will provide
relaxing and mesmerizing views for the visitors. The concept is to availability of different types
of cuisine dishes with an attractive manner by the different types of traditional characters. This
will attract the youngsters and other employees as well.
Market research
Mumbai is famous for tourist destination and every year more than 30000 tourist come
their. This city provide beach and well developed resorts services for the travellers. The