Detailed Analysis: Hospitality Provision in Travel and Tourism Sector

This report provides a comprehensive analysis of the hospitality industry's role within the travel and tourism sector. It begins by examining the interrelationships between hospitality and tourism, highlighting the symbiotic relationship between these two industries. The report then delves into the implications of integration within the hospitality sector, discussing both vertical and horizontal integration strategies and their impact on business operations. The analysis includes branding and pricing policies. Furthermore, the report explores how integration has affected hospitality businesses, focusing on technological advancements and market trends. Finally, the report develops a business plan for a hospitality business, providing a practical application of the concepts discussed. The report references PKF hotel experts and uses examples like the Marriott Hotel and Marston's Plc to illustrate key points. This document is a valuable resource for students seeking to understand the dynamics of the hospitality and tourism industries.

Hospitality provision in
Travel and Tourism Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Interrelationships between hospitality and travel and tourism..............................................1
TASK 2...........................................................................................................................................3
2.1 Implications of integration to hospitality industry................................................................3
2.2 Integration has affected a hospitality business......................................................................5
TASK 3............................................................................................................................................7
3.1 Rationale for a selected project.............................................................................................7
3.2 Develop a plan for a hospitality business..............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
Hospitality industry is main aspects of service and tertiary industry. It defines different
regulations as well as rules with respect of giving better crevices to consumers. It is helpful in
understand roles to company for guests so that all their expectations can be meet in better way.
Service sectors one under which no products are to be manufactured. In addition to this, there are
some booming sectors in the service sector such as IT, software, aviation sector etc. and its is
necessary that hospitality monists many small sectors such as talent management. Theme parks,
lodging etc. This report is based on PKF hotel experts. It is globally recognised leader of market
in hotel and tourism field (Brookes and Becket, 2011). This hotel is members company of PKF
International. PKF International is biggest international associations of accounting, tax, audit and
consulting firms. Under this mention report discuss about interrelationship among the hospitality
and travel business. An implications of integration to hospitality sector will also be discussed in
given report. This organisation develop an effective plan for the business of hospitality sector.
TASK 1
1.1 Interrelationships between hospitality and travel and tourism
Interrelationships among hospitality and travel & tourism sector
Name- XYZ
Date- 17 May, 2018
Hospitality sector- It is regarded as a big concept and also as part of service industry which
consists lodging, theme parks, transportation, event planning etc. IN addition to this, there are
various organisations which deal in hospitality sector like for an instance restaurants, pubs,
hotels and more which are offering best and satisfactory services to the sector of travel and
tourism in proper manner.
Travel and tourism sector- This industry consists various services like for an instance travel,
event, accommodation, conferences, travel, transportation and visitors attraction. It is rapidly
developing industry which offer various type of services to visitors with encourage to fulfil
demands and requirements of consumers.
Role of Hospitality Sector in Tourism Industry: IN this, hospitality industry plays an
important role in the sector of tourism in United Kingdom. The role of this industry is to
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provide more travel services to tourists for the purpose of enhance consumer base in an
effective manner. This industry offer many services to visitors by providing them attractive
travelling packages. In this sector includes restaurant, amusement park at affordable costs. It
aids them to attract large number of existing tourists and also convenience them to visit again.
Interrelationships among hospitality and travel and tourism business: Hospitality sector is
regarded as most necessary service providers to business of tourism. On the basis of leisure for
an organisation, person are spending their more necessary time at hospitality sector for
providing the luxurious services to them in an effective manner. In context to this, hospitality
and tourism both sectors are interconnected with the each other.
For an example- Under this, many persons requires as well as wants an interesting tour at
various geographical destinations or areas. For this purpose, they contact with the tourism
company which can provide better services with reasonable packages so that they can attracted
towards firm and increase productivity of business in better manner. In travel packages, firm
provides food facility, transportation, accommodation etc. In addition to this, there are various
points which are given below and shows an interrelationship among tourism industry and
hospitality:
Conferences and exhibitions: It is a necessary part of national and international sector of
tourism. It is an effective method of attract large number of visitors for specific attraction
place. In the sector of travel and tourism, it organise conferences as well as exhibitions for
target large market share and increase productivity level. With the help of this firm can
enhance its profit level along with the development. In context to this, it determines an
interrelationship with the each other for achieving long term organisational objectives and aims
in better or significant manner.
Package Holidays: It is determine as an effective function an industry of hospitality. IN united
Kingdom country, hotels provide better or reasonable cost travel package which are based on
the costs. When tourists prefer for tour budget package that an individual not demand for
accommodation service. People wants satisfactory services and better facilities from hotels.
They want 5 star services from hotels. Both sectors tourism and hospitality have some of the
common interest and generate more amount of profit with the help of satisfying demands and
needs of consumers.
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Aviation: It is necessary aspect with shows interrelationship among tourism and hospitality
sector. Development and success of hospitality industry depends on accessibility of the
accommodations. In context to this, it gives beverages and also foods to visitors which are
travelling for specific attraction place in United Kingdom country.
Business travel: At market place,there are many people which are loyal towards some hotels
because they provides effective quality of services to people which can satisfy their needs in an
effective manner. Under this, people find better hotels with various facilities such as meeting
rooms, conference halls, Wi-Fi facilities and many others. There are many developing places
such as India and China and there are many famous destination places for people. It will be
helpful in increasing productivity of firms. In the sector of hospitality, tourism industry plays a
necessary role in increasing development at competitive market.
Visitor attractions: IT is a main responsibility of tourism industry is to offer better quality of
services and additional facilities to tourists in order to attract travellers in hospitality sector.
Under this, PKF hotel experts firm offer various facilities like for an instance man made places
and it consist theme parks and museums. There are some of the other tourist destinations
natural and cultural.
TASK 2
2.1 Implications of integration to hospitality industry
At market place, there are many services which are offering through PKF hotel experts
and it is necessary for it to produce goods or give service son the basis of demands and needs of
consumers in better manner (Darcy and Pegg, 2011). It will aids in developing positive affect on
business not negative. Integration is beneficial as well as necessary to an industry of hospitality
for providing beneficial services to people. Because of an integration hospitality and tourism
industry both kinds of sectors are running all their business operations and accomplish the
competitive advantages as comparison to its difficulties. An integration is a combination of the
two or more than two units which can develop large entity. In addition to this, an integration is
determines as effective or necessary system which needs to used to each business firm to offer
the travelling services to visitors, through this kind of system company can maintain its
reputation in easy manner and make better reputation at the competitive market. With the helps
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of this sales as well as profit level of firm will also be enhanced in a better manner with in
specific period of time. There are various kinds of integration given below as above:
Vertical integration- Under this, an organization purchases any other firm as well as its
suppliers. It is an effective or beneficial method for an industry of hospitality in order to reducing
operating cost and enhance profitably ratio. On the basis of given case scenario, there are various
hotels mention but PKF hotel expert mainly prefer the Marriott hotel. Under this, PKF hotel
purchase suppliers of Marriott along with the distribution channel. It is very effective in reducing
the operation cost and increase competitive edge. Through this, profit level of PKF hotel will be
increased in an effective manner (Hopeniene, Railiene and Kazlauskiene, 2015). This kind of
integration can be backward, lateral and forward.
For an example- Marston's Plcs and Marriott International Hotel can integrate so it is
necessary to handle or manager various types of travelling services in proper manner.
For accomplishing the long term objectives with in given period of time then lateral
integration is effective and it will provide benefits to business.
Importance of branding and pricing policies
There are two different factors pricing and branding policies which plays a necessary role
in increasing sales along with the profit level of an organisation. Pricing is regarding as very
sensitive component to attract the people most. The consumers want products or services at
reasonable cost which they can prefer. On the other hand, brand is an essential components
which people wants to buy. They purchase effective quality of products which can satisfy needs
of consumers in better manner (Hovhannisyan and Keller, 2015). If company will offer better
quality of products to consumers then they will be loyal towards it and also will be retain. In
context to this, there are many activities which are changed because of an increasing in
globalisation but after using latest technologies, there are different social platforms which are
impacted and it also affect on the hospitality sector.
Horizontal Iteration: It is an another kind of integration which help in support the
travelling sector in order to gain the competitive edge in systematic or effective manner. This
kind of integration is applied firm different industry which come with the each other for making
business more innovative. This kind of integration is help in increasing consumers base and
benefits from an economies and enhance profit level of business. In United Kingdom sector,
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there are various hotels which give their better performance and satisfy needs and wants of
consumers in an effective manner.
For an example- Marston's Plc and Marriott International hotel providing similar types of
services as well as goods to their consumers.
Both hotels use creativity and innovation in its business to attract people towards the and
increase profit level. In United Kingdom country, Marriott hotel come with the new segment of
the market because of the vertical integration (Hudson and Thal, 2013). In addition to this,
horizontal integration is effective in increasing capabilities and resource sin better or systematic
manner.
2.2 Integration has affected a hospitality business
An integration develops a big affect on functions of hospitality sector along with the
travel and tourism. It helps in making things more convenient. An integration combines core
competencies of two firms which attract consumers more. Its main focus on utilization of the
resources, technological factors and competitive costs. In addition to this vertical as well as
horizontal integration both are allowing companies to spend more money on business and
making more productive. It is necessary for organisations to use advanced technologies for
offering effective quality of services of goods (Jaafar and et. al., 2011). Advanced technology is
helpful in making production process better and reduce operation cost. In addition to this, an
integration to each sector can be impacted through different problems. It is necessary for the
tourism industry is to understand about the current market trends. Because of the changing
environment, there is a requirement to business to create better integration in a systemic manner
with an aim of determining basic wants as well as requirements of tourists concerned to the
tourism food, places, accommodation etc. In regards to this, it is necessary for hotel to increase
its sales through offering better or attractive quality of services or products to consumers in
effective in better manner. It will be helpful in support manager of hotel in order to running the
business activities as operations in systematic manner.
Affects of an integration
Quality- It is determined as main duty and role of manager of hotel to offer better quality
of products as well as services to tourists. It will be helpful in increasing sales and maintaining
effectiveness of company in better manner. In addition to this, Marriott hotels works on
implementing the innovation and digitalisation in its business operation which support to attract
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people in a easy manner towards firm. It develops affects on hotel in positive manner and gain
more profitability. Marriott hotel conduct a research programmes to know about the recent trends
at market place, consumers needs and demands and their view points about business. Consumers
always want better quality of products in exchange of money (Kelly, 2010).
Enhanced attraction- Marriott International hotel majorly integrates for the purpose of
increasing visitors. In context to this, in United Kingdom country there are many hotels in which
people can be stayed. Many people has been enhancing operations of hotels with their popularity.
Through an integration, firm can provide appealing and effective services to visitors.
Enhance level of consumer satisfaction- It is a primary responsibility of any firm is to
satisfy needs of consumer by providing them products according to their needs. Through value
added services (VAS), consumers which are looking for luxury services will ned to pay some
additional services which they want.
For an example- PKF hotel experts gives maximum satisfaction with better quality of
services and also increase its reputation.
Added some value to service- Under this, value which is exchanged through integrating
similar business related to goods as well as services which are provided through PKF hotel
experts. In context to this, there are some values in core services with goods and luxury
accommodation with the help of an integration with business for several restaurants.
Control of Sub sectors- IT can be develop through providing effective quality of services
of goods which are difficult to search in other areas. Its main disadvantage is that it reduces
number of consumers (Lashley and Morrison, 2013). Like quality of hotel will be good then
consumers will take services of that hotel again and also be loyal towards firm.
Increasing power of customer spending- IF quality of goods will be enhanced and
income level of customers will be more then in this case their purchasing or spending power will
also be enhanced in an effective manner.
Economies of scale- An integration is impacted on business activities as well as
operations, under this, cost of Marriott Internation hotel can be minimized in better or systematic
manner. In addition to this, it is a responsibility of an organisation is to gain competitive
advantages and increase growth of company in an effective or better manner. It aids in applying
hospitality sector and because of the different types of hotels provides better services to
consumers in order to make them loyal.
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An integration of Marston's Plcs and Marriott hotel is beneficial for increasing
productivity off business and profitability. Like if Marriott hotel will charge the high cost of its
services and products as comparison to the other firms then in this case consumers will not refer
its services. If as compare to other organisations, this hotel gives attractive service sin minimum
cost then in this case, reputation of an organisation at marketplace will be enhanced. Economy of
scale is beneficial because cost of operation will be reduced profit will be increased (Lashley,
Morrison and Randall, 2012). Another affect of an integration is to develop monopoly situation
at the marketplace and firm can compete with its rivals in better manner.
Implication of an integration: In context to execute horizontal and vertical integration in an
industry of hospitality, some points are given below as above:
Importance of pricing policies and branding: In context to create an integration in
business activities and operations, it is a responsibility of manager of hotel is to prepare
beneficial pricing strategies which aids in attract the large number of tourists. In context to this,
vertical integration is beneficial in order to support business entity for improving brand position
and reputation at marketplace.
Control and manipulation of market: Under this, it is necessary to determine duty and
responsibility of manager in context to control all business functions along with the activities in
particular period of time. It will aids to increase profit level as well as sales of hotel. In addition
to this, it is very significant for the Marriott hotel to create its strong image at market place.
TASK 3
3.1 Rationale for a selected project
Under this, the selected restaurant is Marathon which operate its business at small scale
and provides better quality of food services to consumers. Management of this hotel decide to
develop hotel for making premises of company better (Law and et. al., 2015). It will be helpful
in expand development of business in an effective manner. In addition to this, it is a
responsibility of manner to develop a proposal regarding development of hotel. It is necessary
for company prepare various kinds of investigation at market. With the help of this firm can
know about requirements and needs of people. Under this, an investigation has been performed
on the basis of launching new goods for compete with its strong rivals in competitive market.
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With the help of this firm will able to capture large market share an d also enhance market
growth in an effective manner. Under this, some of the necessary steps of given below as above:
Concept of services and products- In the season of summer, form gives various kinds of
offers and discounts to its consumers on their needed products. Marathon firm offers different
kinds of services and effective facilities in context to fulfil demands of consumers (Lynch and et.
al., 2011). Other than these, there is a need to firm to offer some of the additional services like
for an instance parks, beverage and gym facilities which will aids in increase profit of firm in an
effective manner. Sin addition to this, it is necessary for management to segment consumers
according to age, living standard, occupation, income level and many other things.
Target market- The main target market of this firm is middle class people which are not
able to afford high packages. It is necessary for Marathon hotel to execute innovative as well as
new methods to serve better quality of foods according to the season as well as demands of
consumers at minimum cost. It aids in attract more consumers in context to increase profit
though target consumers whose purchasing power is more. With the help of segmentation,
manager of Marathon hotel is able to identify needs of different persons and give various
services to them.
Operating model- In order to run business in smooth manner, manager of Marathon
hotel execute various model of operations in an effective manner. It is necessary for management
to define roles as well as duties of staff members for perform all activity of business in better
manner. In addition to this, it is essential for firm to hire most capable persons which have
knowledge, skills, working capabilities and many other necessary skills.
Location- Under this, it is necessary for Marathon hotel to identify the proper location in
order to establish new unit. Regrading this, there is a requirement of conduct research in better
manner (Medlik, 2012). It is essential that location should be proper so that people will able to to
there are enjoy its services in an effective way.
Designing- IN context to attract people in effective manner, it is essential for firm to
make an infrastructure of company attracted so that people can take interest in company. Firm
should provide attractive facilitates such as playing ground for children, gym facilities, hygienic
rooms and many others in an effective manner. Through this, income will be more generate of
company along with the productivity.
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3.2 Develop a plan for a hospitality business
Business plan refers to formal statement which is develop through every firm for doping
things in a systematic or proper manner. Under plan , many different information are included
related to beginning of any new venture a different place in systematic or proper way (Medlik,
2012). Under this plan of the necessary steps are given below as above:
Process 1: Development: It is a first stage and helpful in developing any new business for doing
all business operation in systematic manner in sector of hospitality. Some steps are mention
below:
Concept: IN this, there is a need to develop a better ideas about new business and think
some innovative ideas to attract people for increasing productivity of firm.
Market research: Under this, hotel conducts an investigation is conducted through firm
to know about the needs of consumers, existing services or goods,competitors, current market
trends etc.
Target market: Firm should select the target market or audience to increase productivity
along with the profitability of business. The target consumers of this firm are middle class people
which can afford the services of this organisation.
Target location and business size: The size of business is small and prefer target location
is London in United Kingdom. Under this hotel, there are 50 rooms in which some are AC rooms
and some Non- AC.
Funding: Under this, for doing business firm needs of more funds and arrange or various
different operations as well as activities (Mok, Sparks and Kadampully, 2013).
Current Period Year to date
Actual Budget Last year Actual Budget Last year
Rooms Revenue £150 £180 £100 £700 £670 £630
Telephone
expenses
8 8 6 44 42 40
Gift shop
expenses
10 8 8 45 45 39
Miscellaneous 5 5 5 20 20 20
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expenses
Restaurant
revenue
17 17 15 75 73 70
Beverages
revenue
8 8 8 30 28 30
Subtotal of Food
and Beverages
revenue
25 25 23 105 101 100
Total of hotel
revenue
48 46 42 214 208 199
Product and Service: The services or goods which are offered through Marathon hotel
are transportation, rooms, food etc.
Licensing: In order to conduct business, it is necessary for an organisation to issue a
license which is provided by government.
Process 2: Design
Ambience: On the basis of current market trends, there is a need to deal with consumers
in fair manner so that they can attract towards firm. Management should be proper.
Interior: It is necessary that an interior of hotel should be attractive so that people can
take some interest in services of this company (Murphy, 2013).
Culture: Firm should deal with employees and consumers in fair manner. Manager
should be maintain culture of firm better so that employees can work on aching organisational
objectives.
Functional areas: Under this, it gives necessary information to consumers and provide
facilities to people to book online tickets.
Sustainability: If firm will provide better quality of services to people then it will be
helpful in sustain them towards form for long time period. Through this hotel can also retain at
market place for long time (Nwosu, 2014).
Process 3: Operation
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Staffing by Functional areas: Under this, it is a responsibility of HR manager to recruit
most capable staff members which can perform better.
Specialist qualification: Firm should appoint employees on the basis of their
qualification as well as knowledge and intelligence of people related to aching aims of firm.
Diversity of cultural and various ways to deal with dispute: Tourists come from
different countries in United Kingdom. There is a need to know employees to deal with them and
solve their problems as well as conflict in better manner.
Promotional activities: It is one of the effective tool for promote services of company
like different categories of foods at marketplace (Pulina, Detotto and Paba, 2010). The various
promotional tools which Marathon hotel use are newspapers, television, social media etc.
Pricing: Cost of services and goods should be reasonable so that people can enjoy the
services of this firm in better manner. It will be helpful in increasing productivity of an
organisation.
CONCLUSION
It has been concluded from the above given report that hotel and tourism industry both
give their effective contribution towards increasing an economy of United Kingdom country.
Through providing better as well as satisfactory services to visitors or people, firms can increase
there productivity and development. Under this mention report studied regarding impact of an
integration on the business of hospitality. Hospitality sector plays a necessary role to increase
productivity of business and is a interrelation between travel and tourism and also hospitality
sector. In addition to this, there are two different kinds of integration like horizontal and vertical
studied. An interrelationship among the tourism and hospitality industry also discussed in given
report in detailed manner.
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REFERENCES
Books & Journals
Brookes, M. and Becket, N., 2011. Internationalising hospitality management degree
programmes. International Journal of Contemporary Hospitality Management. 23(2).
pp.241-260.
Darcy, S. and Pegg, S., 2011. Towards strategic intent: Perceptions of disability service
provision amongst hotel accommodation managers. International Journal of Hospitality
Management. 30(2). pp.468-476.
Hopeniene, R., Railiene, G. and Kazlauskiene, E., 2015. Potential of virtual organizing of
tourism business system actors. Engineering economics. 63(4).
Hovhannisyan, N. and Keller, W., 2015. International business travel: an engine of innovation?.
Journal of Economic Growth. 20(1). pp.75-104.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing. 30(1-2).
pp.156-160.
Jaafar, M. and et. al., 2011. Entrepreneurship in the tourism industry: Issues in developing
countries. International Journal of Hospitality Management. 30(4). pp.827-835.
Kelly, C., 2010. Analysing wellness tourism provision: a retreat operators' study. Journal of
Hospitality and Tourism Management.17(1). pp.108-116.
Lashley, C. and Morrison, A., 2013. In search of hospitality. Routledge.
Lashley, C., Morrison, A. and Randall, S., 2012. memorable meal ever! Hospitality as an
emotional experience. Culinary taste, p.165.
Law, R. and et.al., 2015. Distribution channel in hospitality and tourism: Revisiting
disintermediation from the perspectives of hotels and travel agencies. International
Journal of Contemporary Hospitality Management. 27(3). pp.431-452.
Lynch, P. and et. al., 2011. Theorizing hospitality. Hospitality & Society. 1(1). pp.3-24.
Medlik, S., 2012. Dictionary of travel, tourism and hospitality. Routledge.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality,
tourism, and leisure. Routledge.
Murphy, P.E., 2013. Tourism: A community approach (RLE Tourism). Routledge.
Nwosu, B., 2014. Hospitality education: sustainable empowerment opportunities for Nigerian
women. Worldwide Hospitality and Tourism Themes. 6(1). pp.62-76.
Pulina, M., Detotto, C. and Paba, A., 2010. An investigation into the relationship between size
and efficiency of the Italian hospitality sector: A window DEA approach. European
Journal of Operational Research. 204(3). pp.613-620.
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