Detailed Report: Hospitality Provision in Travel & Tourism Sector

This report delves into the intricacies of hospitality provision within the travel and tourism sector, analyzing the interrelation between hospitality and tourism businesses. It explores the implications of integration within the hospitality industry, differentiating between vertical and horizontal integration strategies and their respective impacts. The report uses TUI as a case study, examining its business operations and the challenges associated with resource allocation and market analysis. It further develops a rationale for a selected project, justifying decisions based on the target market, and concludes with an overview of the business organizational structure. The report highlights the importance of understanding customer needs, adapting to market changes, and the significance of collaboration between various sectors to provide comprehensive services and enhance customer satisfaction. It emphasizes the need for strategic planning, cost management, and the continuous evaluation of market trends to maintain a competitive edge in the hospitality industry.

Hospitality Provision in Travel
& Tourism Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Interrelation between hospitality and travel and tourism business.......................................1
TASK 2............................................................................................................................................3
2.1 Implications of integration to hospitality industry................................................................3
2.2 Impact of integration on hospitality industry........................................................................5
TASK 3............................................................................................................................................6
3.1 Develop a rationale for a selected project clearly justifying decision linked to target
market..........................................................................................................................................6
3.2 Business organisational structure..........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
There are different sectors which works to promote society. There are possibilities there
is interrelation between different job operations. It is important that government has to take
actions which motivate business to give their best. This report say that hotel is one of the most
important industry which aims at improving position of society. There are many changes
happening in this sector (Aggett and Busby, 2011). Hotel industry is related to tour and travel
industry also. In this report there is discussion about travel and tourism business. Hotels are the
place where person can eat, drink, stay and enjoy party. So this industry is fastest growing sector.
This report is based on TUI hotel industry having head quarter in Germany. They provide hotel,
airways, travel consultancy and other related services. In this report there are discussion about
interrelation between hospitality and travel and tourism business, problems related to integration
of hotel industry, operations related to tour industry. There is requirement of different resources
to make business running smoothly. There are possibilities that due to scare resources results
may get adverse.
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TASK 1
1.1 Interrelation between hospitality and travel and tourism business
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Interrelationship between hospitality and tourism businesses
Name- XYZ
Date- 23rd March, 2018
Hospitality business provides services to people who perform activities associated with
providing accommodation facility. In hospitality industry there are various hotels, motels, etc.
There are many different associations which are working to provide related services such as
transportation, guiding, accommodation and in lieu of it they charge some fees (Aggett and
Busby, 2011). For e.g. when a family wants to travel some place as outing then they have to
book tickets for travelling, accommodation facility, help of guide, places they want top surf, etc.
are some related operations which are must. In starting days TUI provides services only which
are related to residing, i.e. Hotel. But in current situation there are many other facilities which
are providing by hotels such as pick and drop services, well furnished rooms, consultancy
services, etc. it is important that manager has to take care of activities which are associated and
interrelated to each other.
There are many changes taking place in this sector and very frequently. These days hotel
provide cab or bus services as well. Some times they have joint collaboration with cab operators
while some time they have their own cars and buses. Hospitality industry give chance to
consumer to plan tour as their wish (Bunakov and et. al., 2015). There are possibilities that in
case company has rigid plans then consumer may not like to avail facilities. Travel is most
important component in hotel company. This generates business for hotels as well as tour and
travel operators. If family is going for outing then it is must that they will go out for visiting, so
hotels provide services of pick and drop and guide also.
These days travel and tour business have plans which are flexible as per need of
customer. Need of society varies with season, purpose, culture, age group, etc. so it is beneficial
for company to come with variations. There are possibilities that group of people want to visit
place in less time whole some other group want to visit and stay there for longer period. Hence
it is essential to first analyse need of customer and then give policies. As demand arises there
are many options to satisfy it , so it is essential that manager has to regularly analyse market and
then frame policies. Due to increase in trend of outing travel business, hospitality sector is
growing this is beneficial for company as well as society.
There are many ways which help satisfy need and demand of society but most
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appropriate and suitable option must be adopted. This helps in increase trust and faith of
consumer. There are many factors which affect business operations, these components can be
positive as well as negative (Burgess, Parish and Alcock, 2011). Strategies must be framed to
reduce impact of negative results. These results can become positive with the joint efforts of
hospitality and travel business, there are many complications which has to reduced by both
these company. There is close relation between both these industries.
For e.g. if group of friends is going out then there is change in their demand as
compared to group going out for attending conference. So this variations can be reduced
through collaboration of these industries. If four people are going out of seminar or conference
then they need proper room with fully furnished net facilities, timely pick and drop services,
food, etc. so this must helps to give satisfaction to consumer. It is important that manager can
contact consumer personally so any query or problem can be solved. There are many reasons of
people to go out, hence this is essential to have facilities so consumer does not switch to other
brand. As passage of time demand is changing so sources to satisfy them are also changing.
These days there is need of proper 24*7 internet facilities, so tour operations has to
collaborate with telecom services also. As per change in season and purpose tour operator also
contact dealer. Tour operators business is going and it keeps contact with various other related
sectors so customer need not to go some where out (Dickinson, Lumsdon and Robbins, 2011)).
These days there are various dealer which has hotels, transport facility, etc. which help to
satisfy varieties of needs. It is essential to know what is demand and accordingly take actions.
While considering all aspects it is essential that manager has to perform activities which aims at
minimising cost. As there is more competition in the field of hospitality, so cost and revenue are
important. If company is charging more price then consumer can shift to competitor's firm. This
is essential to generate sufficient products so cost can be paid off and there is good revenue for
organisation. There is important role of manager to analyse which source has to be opt to satisfy
need of consumer.
The relationship between hotels and tour business helps to customer as well as society.
In regard to society, there is more employment generations and through currency exchange
economic condition of company improves. While in case of customer, they do not have go out
of different services they get one stop solution. TUI has airlines and other transportation
services and they collaborate with various hotels which provide accommodation, food and place
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to conduct party, seminars, etc. TUI has to collaborate with various hotels having different
themes this help company to satisfy need. In UK there are various festivals so at the time of
new Year and Christmas there are crowd of visitors so there are possibilities of some
consequences when some outer visits. Hence in this case there must be some contract between
tour sector and other related business sectors.
Above discussion shows that there fine relations between these sectors so this help to
improves position of company. There are possibilities that manager have to motivate employers
and keep eyes on working style. This helps to know grievances which consumer is having and
improves image of TUI in industry. There is change in culture where business is operating, so
some factors has to be kept in mind, so sentiments of visitor does not get hurt. There is contract
between consumer and company which talks about terms and conditions. It is essential to fulfil
demands and needs so consumer have good image in mind.
TASK 2
2.1 Implications of integration to hospitality industry
As this industry is growing so it is essential to make policies which are competent to
outer world. Integration is one of the most important component which help to assist consumer
with more efficiency. Mergers and acquisitions are the part of acquisition. There are policies
which help organisation to grow (Bunakov and et. al., 2015). There is competition among two
firms and then they create cut throat competition in industry. This helps company to achieve
business objectives most effectively and there is use of different and updated technology.
Through integration updated technology will be cheap and easily acceptable. Apart from this if
there is option of integration then this helps in growing business opportunities and give est
services to consumer. There are mainly two types of integration. They are - Vertical integration- When two organisations join hands with its supplier or with
company who is dealing in distribution chain, then that is known as vertical integrations.
This helps in reducing cost and there will be readily services available when needed. If
TUI join hands with Accor hotels then in case they want to operate in other state then it is
easy for them to satisfy demand of customers (Burgess, Parish and Alcock, 2011). This
helps in giving high quality services within specified time. Through vertical integration
there is some trust factor in mind of consumer and they prefer to take services. This
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attracts more and more customer, manger must motivate personnel to give best quality
services. Vertical integration is best approach which is beneficial to provide best services.
 Horizontal integration- This integration is between two company which are not related
to each other. This helps company to achieve targets and objectives efficiently and
effectively. This integration makes organisation to expand their business. There are
possibilities that employees does not prefer to work with other team so manager of TUI
must give emphasis on telling them about pros of integration. There are many changes
having in environment it is essential to control expenses. TUI tour operator can
collaborate with Marriott Hotel which ultimately helps company to achieve business
objectives more effectively. There are possibilities of conflict in case of horizontal
integration. There is requirement of different facilities with hotel accommodations so this
is beneficial to coop up with various other dealers (Dickinson, Lumsdon and Robbins,
2011). There are possibilities that when TUI outsource its services then they do not get
timely and up to the mark services so this can be solved through horizontal integration.
In case of integration manager has to perform many activities which are related or
unrelated to business operations. In today's era there are many components attached with merger
and acquisitions. TUI has collaboration with different business units which helps ink giving best
quality services and proper satisfaction to customer. This also helps in giving appropriate
services in proper time. TUI can collaborate with Airlines or cab service operators so this will
help to improve quality of services they provide. But there some problems which are faced by
management of company to conduct integration. There is requirement of proper planning and
framing policies as per rules and regulations. Integration helps company to improve financial
position of both companies.
2.2 Impact of integration on hospitality industry
As change in composition structure of company there are some positive as well as
negative effects of this integration on industry (El-Gohary, 2016). In case of negative results
there is requirement to use proper techniques so there will be chances of change in policies of
company. There must be proper and effective utilisation of resources. There are possibilities that
employees gets dissatisfied due to change in plans and policies. There are many factors which
are to be considered with help of proper guidance. It is important to communicate them reason
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behind that change. There are some effective of integration on hospitality industry. This is
discussed below-
Knowledge- There is requirement of proper knowledge which help company to achieve
goals and targets on time. It is essential that manager of TUI has to give emphasis on training
program which help company to achieve business objectives effectively and efficiently.
Technology- As business gets collaborated with other companies so it is essential to use
upgraded technology, so it has positive impact on business as well. This helps in improving
quality of product and services by minimising defects (Ghany and Latif, 2012). Technology is
the source which helps to give emphasis on enhancing image of organisation.
Cost effective- It is important that manager of integrated organisation has to emphasise
on having reducing cost. If cost gets reduced then profit increases. This helps to improve
financial position of company. There are many sources in society but best among them must be
adopted.
Quality of product and services- Through integration there must be positive impact on
business operations. There are possibilities that TUI and Marriott Hotel has to train employees
and then it is essential to make quality of their goods and services up to the mark. If company
does not give emphasis on quality then might be consumer may shift to other brand.
Globalization- TUI has various outlets so it is essential to have policies as per
environment where it is operating. There are cultural difference at various places, so it is
essential that manager has to give efforts to adopt approach which is acceptable for all. There are
many employees working in TUI having different culture, so they must know techniques which
are beneficial for association's growth (Gössling and et. al., 2010).
Increasing customer satisfaction- Customer is the king of any business. There are
possibilities that company has to frame and reframe policies for the betterment of company as
well as customer. It is essential for TUI to frame strategies which are beneficial in satisfying
consumer. It is not possible to make every employee satisfy still majority must get satisfied.
Above discussion point tells about improving quality of product, so this helps association
to enhance image in industry (Gu, Ryan and Yu, 2012). There are many changes taking place in
environment, to coop up with it there must be proper planning done to know what can be done
so this improves motivation of workers. There is difference in vertical and horizontal
integration. It is essential to analyse market carefully and then integration must be done. As these
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days there is change in demand of consumer so hotels are collaborating with different operators
which provide rooms as per requirement. So consumer book rooms and resort through
applications operator and they book rooms in hotel as per consumer need. There will be
improvement in living of standard and because of integration people prefer to use services from
authorised brand.
TASK 3
3.1 Develop a rationale for a selected project clearly justifying decision linked to target market
There are some things which are necessary for business to operate. There are possibilities
that manger do not give emphasis on these factors, then this affects business in adverse manner.
Hotel industry is company which has to modify its plans and policies due to change in customer
need. There are various things associated with tour and travel business,. There are many legal
issues which has to be considered with use of innovative and fresh ideas. Company has to
perform task as per competitor's policies (Hojeghan and Esfangareh, 2011). There is essential
role of employees in performing activities. There are season in which tour business has lots of
work while in off season there is no work so they come with discounts so consumer attracts.
There are many policies which are complex and in there is difference in view of various workers.
Concept of product and services- There are some concept regarding product and
services. There are many protocol which has to be accepted by manger and in case there are
changes in that then it must be communicated to employees. These changes must be done to
know what has to be done to improve quality of company (Hudson and Thal, 2013). There are
possibilities that company has to give emphasis on age, culture, location, etc. to improve
services. There are various departments in hotel and TUI tour operator so it is essential to
consider operations of various organisations.
Target market- TUI has some target consumer. Although in touring business there is no
target, anyone can go to visit and hence can use transportation services. It is essential to provide
services as per need of person. This make them resist to company.
Location- Location of work place is important aspect which affects operations of
organisation. It is important that manager has to give emphasis on promotional events so this
affects operations in better way (Law and et. al., 2015). There are positive as well as negative
impact on whole hotel industry. There is requirement of fund to invest for asset, these must be
optimised in best way. Location of business is essential factor which affects business growth.
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Operating model- There are various options which has to be considered by manager and
in case there is change in [plans and policies then it is essential for manager to n give emphasis
on working of employees. These models help company to achieve business objectives and in
case there are modifications their aim is to emphasis on productivity of association.
Designing- There are many designs used by company ton achieve targets it is important
that manager has to adopt designs which are not acceptable by company (Malakauskaite and
Navickas, 2010). There is requirement of proper guide person who perform task as per
requirement. There are changes in society and it is important to accept it so there will be positive
results out of it.
Above mentioned pouint6s helps company to satisfy need of consumer. It is not essential
that plan framed by company is suitable for every employees. There is requirement of training
which is beneficial and there are many approaches which can be used by company to train
personnel but best among them must be chosen.
3.2 Business organisational structure
Business structure of TUI associated with different segments. It is important that manager
has to give emphasis on structure of organisation. In case of integration there is change in
structure of company (McCabe, Joldersma and Li, 2010). It is important to give emphasise on
performance of every employees. Manager must give efforts to improve performance of
employees. There is flat culture in TUI which helps to create equality in company. Organisation
structure helps company to enhance company image. Manager must deliver duties as per skills
and qualities of workers. In hospitality industry there are three stages-
Development- This is the first step which is possible for improving position of company.
It is essential that manager has to perform this task in which there is concept development,
market research, Location of organisation, sources of fund, scale under which is operates, license
tenure, etc. are covered under this step. It is essential that manpower has to give emphasis on
working styles of employees. In case of mergers and acquisition worker has to adopt policies
which are beneficial for company (Minnaert, Maitland and Miller, 2011). There are many
expenses which has to incur by company, but it is essential to fix cost after analysing market.
Design- There are many design which are used by company to achieve business
objectives. There is change in design as per change in customer. If manger does not apply design
then there are possibilities that company does not give emphasis on operations then there will be
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negative impact on images of organisation. There is importance of these designs to perform
activities efficiently and effectively. Hotel industry is more busy at weekends, festive season, etc.
so design must be done in manner which is most efficient for environment. TUI has collaboration
with different hotels so there is change in this design as per change in culture (Mohapatra, 2013).
Operations- This is most important task as above mentioned things are effective and it is
essential to perform with full efficiency. It is important to give good image in mind of customer.
Company has to give emphasis on workers performance, there are many changes takes place in
environment so it is advisable to accept that changes and perform task with full efficiency. There
are numerous employees working in TUI having different perception so it is essential to
communicate things properly so customer get satisfied. There are many policies which has to be
performed by top level management, in case of occupancy of rooms there must be proper
decision done to achieve targets (Paget, Dimanche and Mounet, 2010).
These factors helps company in running business operations smoothly. It is essential for
manager to give guidance to workers. Communication is the thing which make things to be done
in proper way. It is not possible for single department to achieve goals and objectives. There is
need of joint efforts of various departments. This helps company to create good environment in
organisation. Sometimes company has to outsource some facilities to give best to customer. So
source which is best must be adopted.
CONCLUSION
From the above discussion it is clear that the role of travel and hotel industry is increasing
day by day. It is important that manager has to give emphasis on operation of company, there are
possibilities of change in operations of industry then it is important for company to accept those
changes. Through hotel and travel business economic growth of company becomes stable, there
is increase in country's GDP. There are more employment options, but it is possible that there is
requirement of more workers in season as compared to off season. Above discussion shows that
there is link between various business units with hotel industry. There are some rules and
regulations related employees and operations of company. There are various employees in
organisation so it is essential to communicate properly regarding changes taking place.
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REFERENCES
Books and Journals
Aggett, M. and Busby, G., 2011. Opting out of internship: Perceptions of hospitality, tourism
and events management undergraduates at a British university. Journal of Hospitality,
Leisure, Sports and Tourism Education (Pre-2012). 10(1). p.106.
Bunakov, O. A. and et. al., 2015. Research on the evolution of management concepts of
sustainable tourism and hospitality development in the regions. Journal of Sustainable
Development. 8(6). p.39.
Burgess, L., Parish, B. and Alcock, C., 2011. To what extent are regional tourism organisations
(RTOs) in Australia leveraging the benefits of web technology for destination marketing
and eCommerce?. Electronic commerce research. 11(3). pp.341-355.
Dickinson, J. E., Lumsdon, L. M. and Robbins, D., 2011. Slow travel: Issues for tourism and
climate change. Journal of Sustainable Tourism. 19(3). pp.281-300.
El-Gohary, H., 2016. Halal tourism, is it really Halal?. Tourism Management Perspectives, 19,
pp.124-130.
Ghany, S. Y. A. and Latif, M. M. A., 2012. English language preparation of tourism and
hospitality undergraduates in Egypt: Does it meet their future workplace
requirements?. Journal of Hospitality, Leisure, Sport & Tourism Education 11(2).
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Gössling, S. and et. al., 2010. The future of tourism: Can tourism growth and climate policy be
reconciled? A mitigation perspective. Tourism Recreation Research. 35(2). pp.119-130.
Gu, H., Ryan, C. and Yu, L., 2012. The changing structure of the Chinese hotel industry: 1980–
2012. Tourism Management Perspectives. 4. pp.56-63.
Hojeghan, S. B. and Esfangareh, A. N., 2011. Digital economy and tourism impacts, influences
and challenges. Procedia-Social and Behavioral Sciences. 19. pp.308-316.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2),
pp.156-160.
Law, R. and et. al., 2015. Distribution channel in hospitality and tourism: Revisiting
disintermediation from the perspectives of hotels and travel agencies. International
Journal of Contemporary Hospitality Management. 27(3). pp.431-452.
Malakauskaite, A. and Navickas, V., 2010. THE ROLE OF CLUSTERS IN THE FORMATION
PROCESS OF TOURISM SECTOR COMPETITIVENESS: CONCEPTUAL
NOVELTIES. Economics & Management.
McCabe, S., Joldersma, T. and Li, C., 2010. Understanding the benefits of social tourism:
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of Tourism Research. 12(6). pp.761-773.
Minnaert, L., Maitland, R. and Miller, G., 2011. What is social tourism?.
Mohapatra, S., 2013. E-commerce Strategy. In E-Commerce Strategy (pp. 155-171). Springer,
Boston, MA.
Paget, E., Dimanche, F. and Mounet, J. P., 2010. A tourism innovation case: An actor-network
approach. Annals of Tourism Research. 37(3). pp.828-847.
Pulina, M., Detotto, C. and Paba, A., 2010. An investigation into the relationship between size
and efficiency of the Italian hospitality sector: A window DEA approach. European
Journal of Operational Research. 204(3). pp.613-620.
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Sánchez-Ollero, J. L., García-Pozo, A. and Marchante-Mera, A., 2014. How does respect for the
environment affect final prices in the hospitality sector? A hedonic pricing
approach. Cornell Hospitality Quarterly. 55(1). pp.31-39.
Williams, A. M. and Shaw, G., 2011. Internationalization and innovation in tourism. Annals of
Tourism Research. 38(1). pp.27-51.
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