Individual Reflection Report: Contemporary Issues in Travel & Tourism

This report is a student's reflective analysis of contemporary issues within the travel, tourism, and hospitality industries. The report explores the impact of Information Communication Technology (ICT) on the sector, including its role in communication, global market expansion, and the development of online services. The student uses Porter's Five Forces model to evaluate strategies related to external micro-environmental aspects. The report discusses the impact of industry rivalry, substitute services, and the bargaining power of buyers and suppliers. The report also highlights the benefits of technological developments, such as 3D images and multiple screen sharing, in enhancing customer communication and profitability. The student recommends the use of ICT to address issues in the hospitality industry, improve business models, and increase customer reach.

CONTEMPORARY ISSUES

Table of Contents
REFELECTIVE REPORT...............................................................................................................1

REFELECTIVE REPORT
Individual reflection is helpful in identifying an person understanding towards the subject
matter of discussion. The individual reflection related with the topic of contemporary issues in
travel and tourism or hospitality industry provides an significance relevance with the gained
knowledge and experience while studying over different issues. I face many problems in my
studies related with contemporary issues in hospitality industry. As it is difficult to carry out an
intense study of different problems faced by every organisation related with travel and tourism
industry. These problems can be identified through internal as well as external factors.
As per my views I can add on that information communication technology (ICT) is a
great technological revolution in the services as well as business sector. This technology largely
helps in communicating with search other present anywhere is the world to another corner of
earth. This communication system reduces gaps between people and develops a huge network of
sharing information and data with each other. I received that this provides a new direction to the
business activities to expand with faster arte in global marketplace.
Porters five force model also helpful in evaluating significance of strategies to react to the
external micro environmental aspects. I uses his model in my studies to evaluate the
effectiveness and appropriateness of information communication technology with respect to
external influencing attributes of exterior surrounding of businesses. I come up with the fining
that this model studies the effectiveness of strategy on the basis of competitors power, threat
from customers and helps in dealing with new entrants and the bargaining power of customers as
well as sellers or suppliers in marketplace.
Industry rivalry plays an important role in the effective implementation of ICT in
practices of hospitality industry. The travel and tourism business is largely faced by the
competitors strategies. The organisation should be active and act one step forwards as per the
rivalries. The firm can develop an effectiveness communication system in the marketplace to
communicate with global customers and business more profitability with faster rate.
I also adds in my reflection to the report that hospitality industry is having great threat
from the substitute location or services and this may negatively affects the profitability of the
firm. While ICT can be beneficial in identifying various substitutes of the hospitality services
and act responsibly towards these products or services in travel and tourism sector to maintaining
sustainable development of organisation.
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The bargaining power of buyer is having direct impact on the profitability of the firm. So,
this influences can be observed through implementing information communication system. The
buyer power can be influenced by providing them quality services. This largely influenced by
identifying changing needs of the clients and customers through using information technology
and communicating the buyers over the medium of internet. While the suppliers bargaining
power can also be influenced by the information communication system. As per my views I add
on that this will helps in accessing the needs of supplier and the other competitors orders. The
organisation can develop a continuous purchasing behaviour with the supplier through use of
information technology which will largely affects the bargaining power of seller or suppler of
raw material to hospitality industry to large extent.
Technological development of travel and tourism will contribute in profitability of this
respective sector to large extent. I observed that hospitality industry gets a new directional hike
in the profits of the firm by implementing information communication system in practices. This
provides better connectivity with the people belonging to the any part of the world. Through this
technology tie people can access the online services of tourism industries effectively by sitting
their origin place for the destination place. I suggest that this will helps serving’s services to the
global market by developing an effective communication channel in global marketing and
keeping in touch with different potential sectors to the hospiatolity industry.
The 3D image also helps in communicating with the customers of the society industry
effectively. Online 3D painting of the destination helps in large customers of travel towards the
location As the 3 image will provide a closer and clear view of the place which helps in pulling
large numbers of clients towards the attraction. This particular technology can be an beneficial
spirit to the information communication system to work in integration and contribute in
profitability of hospitality industry.
Also the companies are needed in multiple screen shining economies in order to act
profitability by controlling as per cost an disintegration a large numbers large buyers or
customers. This particular strategy helps in communicating the formation to user more
appropriately. I recommended the hospitality industry to use 3 D image as well as multiple
screen sharing economy in their practices in order to provide better services to clients in order to
resolve various issues related with hospitality and travel industry in market by acting more
responsibly towards the communication needs.
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I also come up with the information that this particular technology i.e. information
communication technology largely contribute in developing effectives business. This the
techniques helps in resolving various issues related with hotel industry like value chain
operations, disintermediation to control over the costs and work effectively in marketplace.
Effective business model can be developed through using information technology more
efficiently and strategically in respects of the industry. This respective technique helps in dealing
with different contemporary issues of relevant travel sector more confidently and increasing the
profit margin of the firm though dealing with global customers with communicating information
to extend business over the network f internet.
I also evidenced that the information communication technology and the various issued
related with the hospitality industry like communication system and business to business trade
largely affects the internal strength of firm in market. This particular system helps in increasing
to large numbers customers at once and resolving all the customers problems more responsibly,
quicker and effectively. The function technology can be influencing trends for the growth of
hospitality industry. I suggest to various business organisation related with travel and tour or
hospitality industry should contribute in such events in order to grab various growth
opportunities for business firm.
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