Hospitality Provision in Travel & Tourism: Industry Business Plan

This report examines the hospitality sector's role within the travel and tourism industry, focusing on the interrelationship between these sectors and the impact of industry integration. It discusses the composition of the hospitality sector, including various services like dining, lodging, and entertainment, and how these services contribute to the tourism sector's growth by providing comfort and convenience to travelers. The report also analyzes the implications of integration within the hospitality industry, such as improved service quality, enhanced market share, and standardization of services. Furthermore, it addresses how integration affects hospitality businesses, leading to customer satisfaction and business expansion. The report concludes with a brief overview of developing a hospitality business plan, emphasizing project planning, organizational design, and operational strategies. Desklib offers a platform to access this and many similar documents.

HND IN TRAVEL AND TOURISM
MANAGEMENT
HOSPITALITY PROVISISON IN
TRAVEL AND TOURISM
INDUSTRY

Hospitality provision in travel and
tourism sector

Table of contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................3
1.1 discussion of the interrelationship between hospitality and tourism and travel business....3
Task 2.........................................................................................................................................6
2.1 analyzing the implications of integrations to the hospitality industry..................................6
2.2 discussion of hospitality business being affected due to integration....................................7
Task 3.........................................................................................................................................8
3.1 development of a rationale...................................................................................................8
3.2 hospitality business plan.......................................................................................................9
Conclusion................................................................................................................................10
Reference list and bibliography................................................................................................11

Introduction
The increase in the economic and global activity has given rise to the hospitality sector in the
economy. It is with the increase in the discovery of places the interest of the tourists picks its
height that yields the respective sector to incur profit. Moreover, the rapid globalization and
standardization have maximized the number of hotel industries to flourish with good
reputation. Acceleration of the urbanization has further paved the way for the interrelated
sector to rapidly increase its pace with the passage of days. The following assignment is
based on the hospitality industry and the interrelationship between the travel and tourism
industry. It further focuses on the importance of the tourism industry and how it serves its
economic benefit to the economy. It also focuses on the benefits that the hospitality industry
has on the travel and the tourism sector. The assignment further throws its colors on the
impact of integration that the hospitality industry posses. That includes the share of the
market, standardization and the improvement in the quality of the services that are provided
by the industries to its customers. It also concentrates on the development of the business
plan of the hospitality business that includes the project plan that involves the development of
the plan, the design of the organizations and the operations that are going to be implemented
in the organization for the customers.
Task 1
1.1 discussion of the interrelationship between hospitality and tourism and travel
business
Composition of the hospitality sector
It is with the increase in the standardization the enhancement in the globalization have caused
the industry of hospitality to make its progress from the one start hotel services to the five
star hotel services. There are several types of services that are provided in the hospitality
sector that helps the sector to flourish in a better manner. It is with the increase in the price of
the hospitality sector more good and standardize services are provided to the customers. The
services includes the bar facilities, the banquet facilities, the dining facilities. Along with that
the bed rooms, the catering facilities, night clubs, and gaming facilities are also provided by

the hospitality sector. It has been further observed that the hospitality sector gain its
importance with the quality service it provides to its customers in a wide manner (Mok,
Sparks and Kadampully, 2013). On the other hand, the hospitality sector enhance its
reputation with the quality service it provides to its customers, that further helps the sector to
maintain its reputation in the market. The Savoy Hotel London provides excellent dinning,
gaming and bedroom facilities to its customers that help the respected organization to gain its
importance in the market place. Along with that the quality service and the care that the
organization make sure of its customer is better that further enhances its reputation in the
market. This would further help the organization to enhance its name and its fame in the
market place. The several roles that the organization plays are as follows:
 Providing excellent service to its customers that makes the organization
attracts more and more customers for its services
 It provides modern facilities to its customers such as wifi facility, sauna bath,
gaming facilities and on time care and service
 It provides night club facilities and banquet facilities that enables the
customers to book the hotel hall for their personal and well as for their professional
events
Travel and tourism sector
Increase in the discovery of new places and the advancement in the urbanization have made it
possible for the tourist to avail their travelling expenses to go for a tour that provides them
with relaxation and tranquility. This further enables the tourist to move around the world and
experience the best they can from the beautiful scenes and the tourist places. It is due to this
fact of the event the tourism sector is flourish as the people are availing travelling for many
purposes. Travelling is not only destined with the leisure activity but it is also related to the
business tours that the people go for. The tourism and the travelling sectors are inter related it
is because it is with the availability of the transportation facilities such as the airplane service,
water transport services and the road transport services the travelling becomes more easy for
the people. On the other hand, now days the accessibility of the transport has become so easy
that people could book their tickets online and make their destination travel possible (Xiang,
Magnini and Fesenmaier, 2015). Moreover, the facilities that the hospitality sector provides
further enhance the accessibility of the travelling for the people it is because the tourist is

very keen to travel the places. It is with availability of proper transport facilities and the fair
of the transport makes the tourist avail the transport for their travelling purpose. On the other
hand, as the world is running very fast so as the sectors, therefore, every now and then the
business meetings and conferences are being held in different part of the world. Hence, in
very less time the travelling could be made possible with the availability of the airplane
service that cause the people to easily avail a flight for a successful business conference or
meeting they want to attend. Thus, in a matter of hours the whole process completes and it
could be easily stated that the travelling and tourism is inter related to each other.
Interrelationship between tourism and travel sector
The three sectors that are hospitality sectors, the travel sector and the tourism sector are
interrelated. It is because the travel sector makes it possible to reach the different destination
that the tourists want to visit. The air transport, the water transport and the road transport are
the key linkage between the places that the tourist wants to visit for their business as well as
for their personal usage. on the other hand, the increase in the travelling services by the
transportation sector have helped the tourism industry to flourish with bright colors it is
because in very less time the people could easily reach their destination for their purpose to
be fulfilled. Moreover, it is with the accessible transport facilities being available for the
tourist the tourism industry is flourishing it are because even the toughest destination could
be reached by the people through proper transport facilities being available (Cook, Marqua
and Yale, 2014). This further enables the tourist destination to become more popular and
more and more people get to know about the new places that help the tourism industry to
flourish. Along with that the other thing that further interrelates is the hospitality sector that
includes the lodging and the food service. Therefore, the people after reaching a certain
destination has to stay at a specific place, it is where the hospitality sector play its part. The
services that the hospitality sector provides to its customers are very much needed for the
customers to make their journey more comfortable and soothing. Therefore, the dining
facility and the lodging facility helps the tourist to retain at a place for a longer period that
helps the tourism industry to further make its enhancement in the market place. It is with
proper facilities and services being provided by the hospitality sector to its customers help the
hospitality sector to gain its importance and make a remarkable progress in the field of travel
and tourism sector (Leung and et. al., 2013).

Task 2
2.1 analyzing the implications of integrations to the hospitality industry
Implication of the integration is the much needed thing that is required for the hospitality
industry to make its progress in the market place. The integrations involve the improvement
in the quality of the services that the respected hospitality sector provides. It further includes
the increase in the standardization of the organization such that it could enhance its share in
the market. The branding and the pricing of the organization is marked with the integration of
the industry. Moreover, the control of the market along with the increase of globalization of
the industry is also related to the integration of the industry. All these factors are associated
with the integration of the respected industry that would further enable the industry to make
excessive progress in the market for its growth and reputation to be achieved in less time
(Smith and Puczkó, 2014).
For examples, the hospitality industry such as the hotels that were one star had progressed
with the name and the fame and had managed to gain its reputation in the market. The
Marriot hotel of UK is one of such an example. The improvement in the service quality of the
hospitality sector helps the hospitality sector to gain its importance. It is because the proper
service quality makes the organization gain the loyalty of the customers by providing them
with the satisfactory service. Moreover, the several types of facilities that the organization
provides to their customers that includes the banquet service, the bar facilities, the luxury
lodging and the dining facilities. On the other hand, the pool facilities and the gaming
facilities act as token for the luxury comfort to be available to the customers. Moreover, it is
with all these things the branding of the sector also takes place. The branding of the sector
helps individual to make them aware about the facilities and other services provided by firm
in regard to influence customer satisfaction. It also results in facilitating business in regard to
influence more and more consumers to utilise the services provided by firm.
On the other hand, it is with the maximization of the branding of the organization, it would
further help the organization to maximize its standard and the reputation in the market such
that it would enhance the organization to make more and more competitive advantage. This
would also make the organization gain a lot of profit percentage for its future growth that
would enable the organization to expand its business in the market and do successful business
in the market. the market share of the organization would also increase and facilities the

organization with massive name and fame that would build up the reputation of the business
enterprise. On the other hand, the satisfactory service further enable the hospitality sector to
gain the loyalty of the customers and earn a reputation in the market place. It is further
observed that the good services further add value to the hospitality service as it helps to
increase the branding of the service and the hospitality sector in the market place (Law and
et. al., 2015).
2.2 discussion of hospitality business being affected due to integration
The integration in the hospitality business helps to bring about a new standardize form
of the hospitality sector for the customers that makes the customers satisfy its wants and
needs. On the other hand, it is with the satisfaction derived from the customers the hospitality
sector makes further growth in the market it is because it enables the sector to gain the loyalty
of the customers (Marques and Santos, 2016). On the other hand, it further enables the sector
to improve its facilities and the services that it provides to its customers. The improvement in
the service makes the sector make a remarkable progress in the market place that helps the
organization to expand its business in global as well as in the local market. The more the
sector expands its business the more branding of the organizations would takes place.
It is further observed that the integrations in the industry cause the organization to make
further growth opportunities that would make assurance for the sector to become more
branded in the market place. The more the branding of the sector happen more the tourist are
keener to avail the services of the hospitality sector. For example, taking the example of the
food industry, it is with the enhancement of the taste and the preference of the people the
food industry has flourished rapidly.
Integration is considered as an crucial task that helps in developing hospitality business and
enhance travel and tourism sector helps business to interconnet different products or services
so that they can provide required products or services and not outsource the product or
service to other businesses. Therefore, it is essential fo hospitality and travel and tourism
business helps in integrating with each other so that operations of firm could be carried out
and execute the goals together. It involves two different tyopes of integration that needs to be
followed by Marriott hotel such as vertical and horizontal integration. Vertical integratuion
assesses that Marriott undertakes process of merger through which hotel could collaborate
with other similar service provider in regard to provide certain unique services on the demand

of consumers that are not available within hotel. It would benefit firm in terms of enhancing
its sales and profitability (Lu and Stepchenkova, 2015). Further, another type of integration is
horizontal integration and thus it is essential for business to obtain another similar firm in
order to expand its operations and enhance market share. Marriott purchases some insolvent
hotel and then involve that within firm in regard to expand the busness functions. Thus,
integration positively impacts upon businesses in terms of improving market share and
maximize cost and profitability.
The advancement in the several recopies and the awareness of the different cousins of the
world the advancement is seen in a maximized manner in the food sector of the hospitality
industry (Neuhofer, Buhalis and Ladkin, 2015). The customers are keener to get the
availability of the continental food, the Thai food and the cultural food of several destination
sites. It is the food and the culture of the place that further establishes the industry and makes
a dignified progress in the market. The establishment of the café’s is another progress that is
seen across the world in the food industry of the hospitality sector. It is because the different
cookies, cakes and the different aromas coffee are available for the customers that light their
evening and the chat with their friends over a cup of coffee. The café’s presents a beautiful
environment for the customers to spend their quality time with their friends. On the other
hand, the availability of several different types of dinning and restaurants provides leisure
effect for the customers to avail the services. It is with the improvement in the service quality
and the serving of the food quality the industry makes a brilliant success in the hospitality
sector (Phillips and Moutinho, 2014). This further cause the industry to make profit from the
service and the integration that it makes in this business sphere. Moreover, it also facilitates
the industry to get maximum competitive advantage from the progress of the business in the
food sector that because the customers to be more delighted with the leisure and the service
that they receive from the respected hospitality sector. On the other hand, the satisfactory
service further enable the hospitality sector to gain the loyalty of the customers and earn a
reputation in the market place.

Task 3
3.1 development of a rationale
It can be assessed that the four different outcomes of HRM assists business to attain
some results that possess effective capabilities of solving stronger issues, high level of job
performance and thus improve cost effectiveness and thus attain strategic targets. As per the
Guest Model it assesses that such outcomes could be attained if coherent strategy of business
integrates within business strategy of firm. The improvement in the service quality and the
management of the staffs becomes a much needed item that the organization is required to
follow. It is because; proper management of the staffs by providing them with the training
and imparting proper communication would help to make improvement in the services
quality that the organization provides to its customers (Munar and Jacobsen, 2014). In regard
to attain competitive edge, it is essential for every business to bring change within their old
methods so that they could carry out busnessfunctions and thus bring responsibility towards
change. Here, line manager within firm needs to share responsibility and burden with other
line managers so that best services could be rendered to customers. Also, it can be assessed
that line manager plays a significant role in making different HR strategies and thus they are
responsible to executing different HR practices in firm (Hudson and Thal, 2013). However,
making these strategies are crucial and thus helps employees to carry out effective HR
practices and thus obtain huge responsibilities to execute HR practices. Main responsibility of
line manager is that they possess different types of issues regardng brining rapi change in
environment, minimizing level of employees and enhance level of gap between needed and
available skill. Therefore, it is essential for firm to undertake effetive strategic approach that
results in decreasing the identified problem and thus line manager requires identifying those
workers and enhance their multi-skilled and commitment nature so that mission and vision of
firm could be attained. However, in regard to cope with the changes, human resource
manager of firm requires to undertake effective range of skills and capabilities so that
productive environment could be made. HR manager also requires providing proper support
to workers so that they can enhance their skills and capabilities in reagrd to obtain
competitive edge in market. Further, providing training to employees results in bringing
change in business and thus make effective decision so that desired outcomes could be
attained.

It is essential to carry out effective planning to developing a rationale for starting a
new hospitality business within London. Following is the outline prepared to designing the
product or service such as-
• Food and beverages- It is one of fhte main factor that is essential for hospitality
business and thus need to plan and design the services in an effective way. Therefore,
hospitality firm aims to prepare proper menu items and deliver wide range of food
items in order to fulfil the needs of customers. However, on demand business should
arrange additional services for customers so that they could celebrate birthday
occassions, marriage parties etc.
• Luxury rooms- It is another significant requirement of entreprenur when startng
hospitality business and thus provide luxury rooms for clients in regard to facilitate
consumers. Therefore, accommodation needs to be considered as an crucial element
and rooms need to be well maintained and decorated so that client could attain
satisfaction.
• Free Wi-Fi- It is another crucial element that is required by hospitality firm. Thus,
providing free wi-fi facility helps in attracing customers and enhance brand image of
firm.
• Payment options- There are varied payment options provided by new hospitality firm
so that they can render different options to customer for paying the amount. For
instance, there are several customers who are making their booking through online
system and thus use Debit or Credit card and thus it helps them to make their booking
easier.
3.2 hospitality business plan
The operational business plan could be implemented with the help of the following plan:
Staffing could be initiated by functional areas such as follows:
Specialist qualifications: the staffs that include high qualification of the hospitality
management should be included in the top management who would look after the matter of
the services being up to the mark or not in the organization.

Understanding the problems of the staffs and bringing out proper solution to treat them with
good ecstasy such that quality work could be gained from the staffs.
Recruitment policies and procedures are required to make proper such that skillful staffs are
taken for the job so that quality services could be provided to the customers to satisfy the
wants of the customers.
Compliance with legislation refers to the laws being followed by the hospitality sector so that
proper rules and regulations could be made in order to carry out a successful business in the
market place.
Pricing of the services are required to make properly so that it helps to attract more and more
customers to avail the services in the organization.
The developed proposal for new hospitality firm needs to identify different
operational requirements so that business could expand its services in reagrd to influence
target customers.
• Potential market- Main target market of new hospitality firm is high class customers
as they are rendering the best quality services to customers. Hence, it is significant for
firm to develop its products or services in reagrd to improve business performance in
regard to sustain customers for long term.
• Location- Also, it is essential for new hospitality firm to identify the favorable
location where they aim to start their operations in London city. Hospitality firm
focuses upon carrying out market research and identify the sutiable location so that
large number of customers could be attracted.
• Market potential- Starting hospitality venture requires to identify the market potential
nd thus influence customers to fulfil their demands and deliver unique quality
products or services in market.
Conclusion
It could be concluded from the above discussion that it is with the increase in the travelling
done by the tourist the hospitality industry is making a remarkable stand in the market.
Therefore, it could be finely said that the three sectors that includes the travel sector, the
tourism sector and the hospitality sector are inter connected to each other. Moreover, it is

with the advent in the discovery of new places the people are keener in traveling. It is with
proper advancement in the services that are provided by the hospitality sector the hospitality
sector could attract more and more people to avail its services. On the other hand, the
satisfactory service further enable the hospitality sector to gain the loyalty of the customers
and earn a reputation in the market place. It is further observed that the good services further
add value to the hospitality service as it helps to increase the branding of the service and the
hospitality sector in the market place. Therefore, this further enhances the name and the fame
of the organization that provides better scope for its growth opportunity that would help the
industry to retain its reputation in the market. it is also observed to enable a good and
successful running of the business it is necessary to have a good business plan that would
enhance the business outcome. It is because it is with the maximization of the business
outcome the business would further make progress in the market by earning the maximum
competitive advantage. Therefore, the business plan that is discussed above is followed
properly then it would help the organization to seek more and more profit and enhance its
liability in the market.

Reference list and bibliography:
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disintermediation from the perspectives of hotels and travel agencies. International
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Smith, M. and Puczkó, L., 2014. Health, tourism and hospitality: Spas, wellness and medical
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