An Analysis of HRM in the Travel and Tourism Sector: Thomas Cook

This report analyzes the influence of Human Resource Management (HRM) within the travel and tourism sector, focusing on a case study of Thomas Cook. The report begins by outlining the aims and objectives, including understanding HRM concepts, its role in the travel sector, the benefits derived by Thomas Cook through effective HRM, and the impact of HRM on business operations. The report then explores several themes, such as the understanding of HRM, the positive impact of HRM on the travel and tourism industry, the different roles of HRM, and the benefits derived by Thomas Cook. It highlights the importance of HRM in achieving a competitive edge, increasing profitability, enhancing customer services, and building a strong brand image within the travel and tourism sector. The analysis includes the data and findings related to the themes mentioned in the report, the analysis of data and how it relates to the case study.

Human resource management is refers as the
backbone of any business organisation. It basically
considered as a strategic approach to effectively
managing people within an organisational concern,
thus effective HRM practices are helpful for the
firm in attaining higher competitive edge.
Theme 3: Different roles are performed by Human
Resource management in the context of travel and
tourism industry.
Strengthen workforce
Increasing offerings
Satisfied facilities
Proper employee management
0
2
4
6
8
10
12 10
12
8
10
Frequency
Theme 4: Different benefits are derived by Thomas
Cook by its effective human resource management
operations.
Effective customer services
Higher competitive edge
High brand image
Increasing profitability
0
2
4
6
8
10
10 10 10 10
Frequency
Aim: "To analyse the influence of Human resource
management within travel and tourism sector". A
Study on Thomas Cook.
Objectives:
To understand the concept of Human Resource
Management and different theories in relation to
developing the operations of travel and tourism
industry.
To identify the role of Human Resource
Management in the context of travel or tourism
sector.
To determine the benefits that are derived by
Thomas Cook by its effective human resource
management operations.
To access the impact of HRM on the business
operations of Travel and Tourism Industry.
Theme 1: People are aware about the concept of
Human Resource Management.
Yes No
0
5
10
15
20
25
30
35
40 36
4
Frequency
Theme 2: HRM has positive impact on the operations of
Travel and Tourism Industry.
Positive Negative Neutral
0
5
10
15
20
25
30
35 32
2
6
Frequency
Research Project
To analyse the influence of Human resource management within travel and tourism sector. A Study on Thomas Cook.
INTRODUCTION
Aims and Objectives