Factors Affecting Tourism: An Analysis of the Travel Industry

This report provides an overview of the contemporary travel and tourism industry, focusing on the factors affecting tourism behavior, motivation models influencing consumer decision-making, and recent trends in international travel. It identifies safety, security, and personal budget as key factors influencing tourist behavior, along with the impact of the internet and social media. The report also discusses motivation models such as physiological, safety, social belonging, esteem, and self-actualization needs. It highlights trends like last-minute bookings, travelers visiting new destinations, and the increasing demand for ecological and educational tours. Furthermore, it examines factors affecting the popularity of global destinations, including cultural importance and the impact of terrorism, using examples like the London Bridge attack. The report concludes by emphasizing the importance of the travel and tourism industry for economic development and acknowledging the various factors that positively or negatively affect the appeal of global destinations.

The Contemporary Travel and
Tourism Industry

 Introduction
 Determine the different factors affecting tourism behavior
 Models of motivation and how they influence the consumer decision-making process
• Different “growth engines” which could be used by Amazon with consideration to its marketing strategy
 Identification of Recent patterns and trends in international travel and tourism industry
 Examine the factors affecting the popularity of a range of global destinations.
 Conclusion
•References
Table of content

In present time, the term “Tourism” can be defined as travelling, which is being done by individuals where the
reason can be anything from pleasure, business and so on. Including this, tourism is specifically being classified
with different seasons, elements and factors which could be anything from winters, health tourism, niche market
and so on. In United Kingdom, it is said that travel and tourism industry specifically growing at a good rate,
which has helped them in sustaining within the market for a longer period of time. In present report, the three
different attractive destinations that has been taken into consideration are: Ancient Stonehenge and Medieval
Salisbury, Edinburgh: Scotland's Capital and London. In order to have proper understanding this report is going
discuss about key milestones for development and various elements of travel and tourism industry. Also
different factors, motivation model will be discussed to known about tourism behaviour. At last is has been
examined about various factors which influence popularity of global destinations.
Introduction

Determine the different factors affecting tourism
behaviour.
Tourism industry of United Kingdom is said to be the
leading business sector in all over the world and
this is rising continuously due to various tourist
destinations like Edinburgh, Ancient Stonehenge
and Medieval Salisbury, London and so on. It has
been analyzed that, these are said to be some of the
crucial destinations that majorly contributes on
national income and this directly boost the
economic conditions of United Kingdom.

Safety and security : One of the most major factor which effect behavior of tourists and customer's.
Every person love to travel and enjoy their holidays but with proper safety and security measures.
Personal Budget- Individuals with most noticeably awful economy likewise need to travel and have great
time. Voyagers intend to venture out as indicated by their financial limit and costs of carriers, bundles,
administrations and some more.
Internet and Social Media- Presently there are number of tourists that are very much aware about each
important data that they can take into consideration while visiting a tourist destination like London,
Edinburgh and Ancient Stonehenge and Medieval Salisbury.
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Models of motivation and how they influence the
consumer decision-making process.
In present context, if it is talked about developing an effective
consumer decision making process, then for motivating
there are number of models that can be considered within
travel and tourism sector. Over the years, number of
elements like identifying, analyzing, and expecting are some
important ones that most of tourist business organizations
performing in regards to Edinburgh, London and Ancient
Stonehenge and Medieval Salisbury would lead or raise
number of expectations for customers.

Physiological Needs- These needs are the ones which are quite basic for the individuals to have, for instance,
food and shelter. All the destinations above are very much inclined towards appropriately providing
effective shelter and food to patrons visiting the country.
Safety Needs- This need is regarding the safety considerations which must be possessed within the
destinations to ensure appropriate and safe environment for the tourists. All the destinations, specially
London have certain norms and strict security measures which are required to ensure safety of tourists.
Social Belonging Needs- Social belonging are very much important in order to enhance the acquisition of
needs like love and care within the tourists. Edinburgh has several destinations which is related to certain
stories which induce this feeling within individuals to have visited that place.
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Esteem Needs- It includes knowledge, achievement, confidence and independence which is related to
enhancing their experiences. Locations like Ancient Stonehenge and Medieval Salisbury has several
historical contexts which fulfills this need within the people visiting the destinations.
Self-actualization Needs- Self fulfillment is the need which is required to be accomplished within this
need. Hence, all the locations must ensure packages which are worth ensuring that this need is
achieved by the tourists.
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In present time, there are ample number of trends within travel and tourism industry of United Kingdom and of
international market as well and some of these are presented underneath:
Increase In Last Minute Booking- Presently sightseers want to book tickets in last time due to abrupt plans
that are made by them to go on vacation. The significant disadvantage of this is visit administrators can't design
assets and exercises for giving astounding experience to travelers
Travelers Visiting New Destination- Their is ascend sought after by travelers to visit places like London,
Edinburgh and Ancient Stonehenge and Medieval Salisbury along with some of new and unexplored places as
well in order to get good and adventurous experience. The new goals being favored by voyagers incorporates
United Kingdom as one of the effective destinations.
Identification of Recent patterns and trends in
international travel and tourism industry.

Ecological And Educational Tours More In Demand- Vacationers are currently concentrating on
financing for timber lands, natural activities, creature reclamation so there is increment popular for
biological undertakings. Additionally, individuals need to expand their insight and experience so
instructive visits are sought after. This would lead tourist destinations like London, Edinburgh and
Ancient Stonehenge and Medieval Salisbury to support ecological and educational programs, which
are directly linked with societal standards.
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In present context, there are number of elements or the factors that are specifically affecting the
popularity of various destination like London, Edinburgh and Ancient Stonehenge and Medieval
Salisbury and these are given underneath:
 Cultural importance- Primal most factor, which affects popularity of different destinations like
London, Edinburgh and Ancient Stonehenge and Medieval Salisbury and the reason that came in
front i.e. historical and cultural importance to great extent. Their can be rise in number of tourists if
their packages include such destinations having attractive culture and amazing history. As now
customers are curious to learn about culture and history than they would like to visit sculpture,
castles and forts.
– Factors affecting the popularity of a range of global
destinations

Terrorism- This factor has negative impact popularity of destination among tourists. As people visit
various destinations with purpose of leisure and enjoyment. Also they want that their journey is safe
and secure. Their will be decline in number of tourists because of terrorist attack develop fear among
them as they feel unsafe at that particular destination. This could be understood with a good example,
where On June 3rd, 2017, there was a terrorist attack took place where vehicle-ramming and stabbing
took place in London, England. A van was deliberately driven into pedestrians on London Bridge
before crashing on the south bank of the River Thames. This directly impacted negatively upon
number of visitors within London for a span of 3 months and this affected the economic conditions as
well.
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