Contemporary Travel and Tourism Industry Presentation

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THE CONTEMPORARY TRAVEL
AND TOURISM INDUSTRY

Table of content
• Introduction
• LO1
• P1
• P2
• M1
• LO2
• P3
• P4
• M2
• Conclusion
• references

Introduction
This presentation has made clear discussion on the
historical development of tourism industry and its
impact in shaping the tourism experience. It also
analyse beneficial factors to motivate and influence
people to travel. This will form interrelationship
between various components of the sector. the
later part will find the destination characteristics
that influence people and motivates consumer
behaviour. It will conduct models of motivation to
affect decision making of the consumers.

P1 KEY MILESTONES IN DEVELOPING
TRAVEL & TOURISM INDUSTRY
There is a vast role of the historical development of
the travel & tourism industry in shaping the global
sector. The industry has grown rapidly with changing
human expectations and behaviour. The government
has created different historical building, parks and the
travel industry in order to attract more travellers
(Dredge and Jenkins, 2016). The forest, wildlife and
the natural features are the resources of the
destination. Also, transport has a big role in attracting
the travellers.
TIME BANDS FROM 1945 TO CURRENT DAY
 Before 1945
In ancient times, the industries tend to work
separately as the hotels were involved in selling bed

 1945-1980
This is the year where the development in the growth of
tourism sector has started. The tour operators has shown
some concern towards integrating the industry activities
(Dredge and Jenkins, 2016). Further, it goes up to
increasing in paid holidays, time availability, package tours
and all combined results in the growth of the transport
services .
 1981 to current day
As big companies are developed in this period, it affected
the growth of tourism industry especially in UK. Air travel
and charter services has increased more rapidly . Also, the
airlines started offering full travel services such as medical
services (Guo and Sun, 2016).
 Future
Tourism industry in 21st century will majorly influence the
global economic development positively. It will further
contribute in expanding & renovating the local
communities and economies.

P2 AND M1 DIFFERENT ELEMENTS OF
TRAVEL & TOURISM INDUSTRY AND
THEIR INTERRELATION IN PROVIDING
TOURISM EXPERIENCE

The several components such as accommodation,
attraction, transportation and other ancillary
services are really helpful in providing good tourism
experience to the visitors (Medina and Brian, 2015).
Customers are getting attracted towards the
museums and historic places created by man as
well as the natural places such as landscape and
beaches are also attracting the customers. This is
also helpful in building strong brand image of the
tourism companies. This services forms a good
image as visitor wishes to visit the place again. The
travel agents and the tour operators are working to
guide visitors and the regulatory bodies are also
there to protect rights of the visitors (Prebensen et
al., 2018). Therefore, all the components are

P3 DETERMINE DIFFERENT FACTORS
AFFECTING TOURISM BEHAVIOUR
When consumers wants to travel for pleasure, the question
arises as where to travel and how to travel, multiple factors
are influencing the tourism behaviour that includes
 Global Economy
Travel often relates to a luxury, consumers plan trips by
keeping the luxuries and expenses in mind. Less earning
often eliminate travel from the consumer’s budgets. It has
been seen that around 5% tourism falls down in 2009 due
to struggling economy (Prebensen et al., 2018). As of now,
it has been grown up to 3.5 % in the tourism industry.
 Internet and Social Media
It has been influencing the tourism behaviour as they are
accessing internet to review travel spots, airlines,
accommodation and travel companies. Also, people seek
out bargains on the travelling sites.

The sites like “TripAdvisor” is results in either making or
breaking a destination. The people can easily found clean
hotels, courteous staffs and if the services are money and
time worthy or not. Also, Facebook, Google and other
business sites may affect the consumer’s choice (Boniface
et al., 2016).
 Education
The critical factor that influences the visitor mindset is
Education. People education highly impact on their
interest as educated people often like to visit places for
knowledge where uneducated people do not find their
interest in this (Camilleri, 2018).
 Tourists Destination
Visitors always wants to visit a place with proper water
supply, electricity, climate and surroundings. Thus, It
should be managed by the companies to maintain tourists
destination (Boniface et al., 2016).

P4 MODELS OF MOTIVATION AND THEIR
INFLUENCE ON CONSUMER DECISION
MAKING
Motivation is defined as
the major cause of the
tourists behaviour. The
motivational theories are
related to the consumer
needs (Camilleri, 2018).
the following models of
motivation are applied in
order to understand
motivation by
recognizing the
consumer needs and
ways of their fulfillment.
Maslow was the first to

 Maslow’s hierarchy of needs
Maslow’s hierarchy explains tourist motivation by
considering travel as a need. This hierarchy links
with the travel motivation and represents two
factors in the tourists decision include push factors
that makes consumers wishes to travel and pull
factors affects where visitors travel (Xu and Chan,
2016). It also shows back needs of visitors that
must be fulfilled by tourism industry. This may
impact the consumer's decision making, therefore
Maslow's hierarchy found to be very useful in
fulfilling visitor’s needs (Xu and Chan, 2016).

 Herzberg’s motivator hygiene
theory
The Herzberg's theory is seem to be very useful in
identifying the satisfaction and dissatisfaction level
of the visitors regarding the facilities and services
provided by the tourism companies (Chan et al.,
2015). It describes how hygiene factors, motivators
and satisfiers can impact consumers decision
making. This is also helpful in improving the
services as it makes a clear review of it (Camilleri,
2018). The good or bad performance of the tourism
company may highly impact the decision making of
the visitors.