Exploring the Contemporary Travel and Tourism Industry Dynamics

This report provides a comprehensive analysis of the contemporary travel and tourism industry, detailing its historical development, key milestones, and essential elements. It examines the evolution of travel from pre-1945 to the present day, highlighting the impact of industrial revolution, technological advancements, and changing consumer behaviors. The report identifies and analyzes various elements of the tourism industry, including tourist destinations, transportation, accommodation, tourist attractions, travel brokers, and travel-related services. It further explores the inter-relationships between these elements and critically evaluates how weaknesses in one area can affect the overall tourist experience. The analysis emphasizes the industry's shift towards customer-centric services and the adoption of innovative technologies to enhance competitiveness and meet evolving consumer needs. Desklib offers a range of study tools and solved assignments for students.

The Contemporary
Travel and Tourism
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Key milestone in the development of travel and tourism industry .......................................1
P2 Different elements of travel and tourism industry ................................................................4
M1 Analyse the discrete role of each key element of the travel and tourism industry and how
the................................................................................................................................................5
different elements interact to provide a tourism experience.......................................................5
D1 Critically analyse the inter-relationship between the different elements of the travel and
tourism industry and demonstrate how a weakness in any one element can impact on the
overall tourist experience............................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In this current era of marketplace, travel and tourism is regarded as one of the quickly
growing industry in terms of innovation, trade, expansion of market share, satisfactory services
and many more. The term travel and tourism refer to those activities in which people travels and
stays in places external their common environment for not more than one sequential year for the
intent for leisure, business and other function. As per industry analysis, it has been signified that
this sector is one of the major source of foreign exchange as well as in employment generation
that enhances the economic and social phenomena of a country or region in an effective way
(Della and et.al, 2015). However, compare to past three decades, the present scenario of travel
and tourism has been modified or changed drastically. This is because the development of
technology and transportation infrastructure have made airlines as well as tourism affordable and
convenient. IN regard of this report, it reflect the idea on history and development of travel and
tourism industry in which it encompasses the milestones of tourism sector, identification of
various elements. Moreover, examine the inter-relationship among contrary elements of travel
and tourism division as well as the critically evaluating the role of each component in order to
enriching the overall performance.
TASK 1
P1 Key milestone in the development of travel and tourism industry
Tourism is considered as a socio- economic phenomena which involves the determinants
and experiences of tourists and visitors away form their home surroundings and serviced by
travel and tourism industry as well as host goal. Along with this, tourism and hospitality are
unresolvable related to each other and also viewed as major revenue enterprises in the world of
competition. The term travel is as old as mankind on the earth as the human being in the first of
their existent wander about the surface of earth in the search of food, shelter, safety, and better
habitat (Griffin, 2017). However, in course of time, such movements has been changed or
converted into wanderlust that means each individual desire to travel for the purpose of leisure,
formal activities, entertainment and so on. Hence, for centuries movement of people continuing
to increase due to the efficiency of conveyance and the aid or safety which the multitude could
move.

During 16th century, the aspect of travel becomes the essential part of education and self
development through which tourism is termed as Grand Tour. In context of this report, the
chronicle of travel and tourism has been classified into three various time peroid which are
explained below:
 Before 1945
 1945 – 1979
 1980 to present-day
Before 1945
In the past time, the economy of nation was not much effective and impressive due to
which it impacted over the common lives. However, in those time people were so much depend
upon the agriculture in terms of satisfying their basic survival needs because there were lack of
technologies and resources. But as the time passes, the introduction of industrial revolution take
place which brought intense level of alteration in the structure and cognition of British society.
Thus, the economic system of Britain was regraded as the biggest responsible or origin for
beginning of modern tourism (Köseoglu, Parnell and Doyle, 2015). In addition to this, in the 18th
century, there was a drastic modification and great improvement in transportation system or
procedure which influenced positively over the middle class group of personnel living standard.
And, by the 19th century accretive figure of people began to ravel for the purpose of fulfilling
and attaining improved level of pleasure. Moreover, prior to 1950, tourism was an industry
which was considered as inconsistency that means hotels, transport or tour operators, travel
agents are tend to perform their task in a separate manner. Additionally, during this period, hotels
were in the business of selling bed nights, railways or airlines were aim to trade seats and while
travel agents were merchandising travel and holidays. BY examining their performance, it has
been identified that each departments or divisions were incline to work in a independent manner.
In the entrance of 1946 that was called as a period between the world wars in which international
travel was targeting for privilege, wealthy and elite groups among community. Additionally, in
1841, Thomas Cook was the first company who established package tour for the objective of
carriage of freight. Apart from this, another objective which travel and tourism sector
implemented is that special provision for faster transport at cheap prices which becomes the core
strategy for current well established travel and tourism company that is Stagecoach. From this

time, the tradition of cheap journey fares for peculiar events occurred in organisation in order to
attract wider range of population.
1945 – 1979
However, the development of rail, roads, auto mobiles and airplanes industry to explore
the utilisation of technology across the globe in an amended manner. Hence, in earlier period of
time, the aspect of travel was perquisite only for rich people but as the concept of commercial
enterprise rotation came into existence, the scenario wholly denaturized. In this context, the
facility or service of transportation and accommodation become affordable to middle and
working class citizens or society (Mahrous and Hassan, 2017). With the help of such
contribution, the situation of travel and tourism division begins to improve and enrich in an
impressive or productive style. For example, hotels started taking effort to analyse or determine
the interest as well as needs of customer in order to give them satisfactory level of service rather
than simple offering accommodation. For this regard, various hotels developed shopping arcades
and latter which has been altered to secretarial centres with an intent of enhancing the number of
guests within the hotel complex or premises in a better mode. IN relation to transport and airline
sector, they made an attempt to offer insurance and settlement booking for travellers. Hence,
from 1950 onwards, there was various component which travel and tourism industry adopts such
as free time accessibility, raise in paid holidays, improvements in package tours and
enhancement in air transport. With the help of such attempt, it help this sector to deliver a broad
achievable of holiday taking market which impacted greatly over socio economic groups in
aspect of enhancing the living standard.
1980 to current day
By the time period of 1980, various airlines were took an effort to deliver a impressive
and attractive travel services like set up for holidays, medical services, hiring car and many more
(Mbaiwa, 2017). Hence, by the 1990, several big and multinational companies commenced
within UK that influenced the formation of tourism industry in a positive style. In this regard,
access of innovative technologies, novel ideas, effective strategies, increase in economic
currency, enhancement in job opportunity occurred that lead tourism division to place its bran
din a better position without any hindrances. However, as the 21st century enters, the tourism
business becomes more integral aspect in the growth of global economic development . In
addition to this, with the adoption of innovation or latest techniques, it develop aggravated level

of rivalry and contention among companies that drive them to take restorative course of action in
order to gain competitive advantage. Hence, some of the tactics that travel sector implies for
tackling with such kind of current or emerging is that establishing travel agency or travel agent
which motivated visitors to make use of various tour packages in an efficacious mode.
Additionally, increasing number of fully independent travellers ( FITs) lead tourism division to
turn to online travel agents (OTAs) which aggregates the facility of accommodation and
transportations. Along with this, it also allowed end users to prefer one or many division of their
trips supported on price as well as other bonus. Some of the examples are Booking.com,
Expedia.ca, Hotwire.com and etc. Furthermore, the activity of tour operators also take place who
work with hotels, transportation supplier and attractions to acquire large bulk of each element
and package these at a amended rate than the traveller could if buying individually. Basically, by
implication of jet travel, communication, novel technology tourism and travel became the world's
largest and booming business. Recently, it has come forth as a ascendant economic force on the
international pace account for more than 12% of total world trade and growing at the rate of 8
percent yearly (Meng and et.al., 2016).
P2 Different elements of travel and tourism industry
As per the present day scenario of tourism sector, it has been identified that it is a
dynamic and comparative industry which requires the capability to render the increase level of
satisfaction to changing need and desires of consumers. However, for attaining sustainable
growth or enhancement there are various elements which travel and tourism should consider
during delivering the services to targeted consumers are as follows:
Tourist destination
Under this elements, it encompasses government or regional promotion offices, resort
areas, convention centres in order to making their trip of travelling worth for accomplishing the
objective that is related to earn money in an amended way (Schänzel and Yeoman, 2015).
Transportation
In this, it comprises airlines, group transporter like rent a car, motor/ coach, railroad and
many more. However, for improving the customer base keeping low pricing strategy and best
treatment of travel agents help organisation to explore their market share in an improved mode.
Accommodation

This elements involves hotels, motels, resorts, cruise lines and so on which mainly
focussed over delivering the increasing level of satisfaction to consumers within prescribed time
duration. Moreover, adoption of better quality of service and equipments help establishment to
capture the attention of large number of visitors towards the brand in an impressive way.
Tourist Attraction
Under this determinate, it includes attractions, theme parts, museums with an aim of
keeping the culture and social factors throughout the generation. However, for enlarging the
volume of sales, maintenance of these heritage monuments aid companies to raise the sales and
acquire competent position among rivalries (Smith, 2014).
Travel Brokers
This components comprises travel agents, travel wholesalers, ground operators, travel
incentive company who deliver the service related to tour package and holidays for offering the
satisfaction to those group of customers who are in want of leisure, business purpose,
entertainment.
Travel related services
It involves fiscal services like credit cards, travellers cheque, travel insurance, travel
publication books who provide proper guidance and direction for visitors in an amended mode.
M1 Analyse the discrete role of each key element of the travel and tourism industry and how the
different elements interact to provide a tourism experience
However, the above discussed contrastive determinants of travel and tourism industry
help organisation to create a positive brand image among competitors and also to enlarge the
customer base in an improved manner (Standing, Tang and Boyer, 2014). Along with this,
identifying the consumers need or demand and also taking corrective course of action help
establishment to render Impressive level of service to targeted customers. Moreover, application
of innovative technologies and novel ideas aid company to improve the overall productivity and
profitability ratio in an innovative or creative style.

D1 Critically analyse the inter-relationship between the different elements of the travel and
tourism industry and demonstrate how a weakness in any one element can impact on the
overall tourist experience
The various elements of travel and tourism which is mentioned above are linked to each
other as it aid organisation to accomplish its objective in an amended way. Furthermore, these
interconnection assist establishment to provide effective service and also help them to retain its
existing consumer for longer time period as well as drive them to attract new consumers towards
the brand. Due to this, it lead them to obtain competing benefit among competitors in an
innovative mode (Taqi, Ajmal and Ansari, 2018). On the other hand, if any of these two elements
fails to coordinate and cooperate with each other like transportation and accommodation service,
then it may lead them to face huge issues such as reduce the customer loyalty with brand,
decreases the sales performance and many more.
CONCLUSION
It has been recapitulated from the preceding explained report that identifying the
consumer need or wants and implementing best strategies help firm to enlarge its sales
performance and consumer base. Along with this, adopting innovative technology and best
decisions enable establishment to gain competitive advantage among competitors and also
motive them to get best place in a stipulated time duration.

REFERENCES
Books and Journals
Della Corte and et.al, 2015. Customer satisfaction in tourist destination: The case of tourism
offer in the city of Naples. Journal of Investment and Management. 4(1-1). pp.39-50.
Griffin, K., 2017. The importance of religious tourism and pilgrimage: Reflecting on definitions,
motives and data. International Journal of Religious Tourism and Pilgrimage. 5(3). p.2.
Köseoglu, M. A., Parnell, J. A. and Doyle, J. D., 2015. Market orientation, strategy and revenue
growth in the Turkish hotel industry. Journal of Travel & Tourism Marketing. 32(8).
pp.1099-1116.
Mahrous, A. A. and Hassan, S. S., 2017. Achieving superior customer experience: An
investigation of multichannel choices in the travel and tourism industry of an emerging
market. Journal of Travel Research. 56(8). pp.1049-1064.
Mbaiwa, J. E., 2017. Poverty or riches: who benefits from the booming tourism industry in
Botswana?. Journal of Contemporary African Studies. 35(1). pp.93-112.
Meng, W and et.al., 2016. Quantifying direct and indirect carbon dioxide emissions of the
Chinese tourism industry. Journal of Cleaner Production. 126. pp.586-594.
Schänzel, H. A. and Yeoman, I., 2015. Trends in family tourism. Journal of Tourism Futures.
1(2). pp.141-147.
Smith, S. L., 2014. Tourism analysis: A handbook. Routledge.
Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1),
pp.82-113.
Taqi, M., Ajmal, M. and Ansari, M. S., 2018. Financial efficiency of India tourism development
corporation (ITDC) limited: An empirical study. Journal of Tourism Management
Research. 5(1). pp.14-22.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Zaitseva, N. A., Goncharova, I. V. and Androsenko, M. E., 2016. Necessity of changes in the
system of hospitality industry and tourism training in terms of import substitution.
International Journal of Economics and Financial Issues. 6(1). pp.288-293.