This report provides a detailed analysis of the travel and tourism industry, focusing on the operations and impact of the TUI Group. It begins with an introduction to the industry and its significance, followed by an examination of the industry's structure, including travel planning, transport, accommodation, local travel, food and shopping, and tourist sites. The report then delves into the impact of political changes on the travel and tourism sector, highlighting the influence of political stability, terrorism, and visa policies. Furthermore, it explores the factors affecting the demand and supply of TUI Group's services, such as political, demographic, and economic conditions, promotional activities, and geographical factors. The report also discusses strategies employed by TUI Group to meet the growing demand, including family packages, economic considerations, and the use of social media and technology. Finally, it assesses the positive and negative impacts of tourism in Spain and Turkey, offering insights into the industry's broader implications.