Marketing in Travel and Tourism 4.2: Integrated Campaign Justification

This report justifies the use of an integrated promotional campaign in the travel and tourism sector, focusing on Thomas Cook as an example. It highlights the importance of combining various marketing elements, including advertising, sales promotion, public relations, and personal selling, to achieve a common goal. The report emphasizes the need for Thomas Cook to utilize technology and strategic planning to attract a large number of clients. It also discusses how sales promotions, such as discounts, can increase sales, and how public relations activities can gather feedback from consumers. The report concludes that by effectively integrating these tools and techniques, companies like Thomas Cook can enhance their competitiveness and profitability in the market.

MARKETING IN TRAVEL AND TOURISM
4.2 Justifying an integrated promotional campaign
INTRODUCTION
Integrated means to combine all elements
and factors and then work together for
achieving a common concern.
Management have to use appropriate steps
through which they can sustain at market
for long term. This lead to increase the
profit generation capacity of a company
more and more.
Thomas Cook need to plan and outline
their trips in suitable way. It is their
obligation to utilize propel innovation
keeping in mind the end goal to advance
their image name. The arrangement for
limited time battle ought to incorporate
after things with a specific end goal to pull
in huge number of clients.
Advertising - These incorporates all
procedures which can be embraced by
association. The planning with respect to
summer occasions ought to incorporate
legitimate offices in which they can serve
qualitative services to clients.
The budget of spending plan ought to be made suitably.
They can likewise utilize online networking sites to
build the mindfulness about their administrations in
light of the fact that there are numerous clients who are
dynamic on these destinations. By this they become
successful in attracting large number of consumers.
Public relation – In setting of public connection
exercises, it is obligation of director to take input from
them so that they can get information about their
consumers that is who are happy with their services.
Agency of business entity need to treat legitimately
with their clients so as to convey appropriate data to
them. It will provide a proper assistance to them as it
helps in communicating appropriate message with their
clients or visitors. Thomas cook can combine their
business with the other services of business and should
provide to their consumers in effective manner.
Sales promotion – It is another system which is utilized by Thomas Cook.
In this, they are rebate to their new and existing tourists or guests. Through
this offers of merchandise and enterprises will increment and help to
association in producing their benefits. There are numerous strategies for
deal which can be embraced by Thomas Cook.
Personal selling – In this strategy, higher authorities need to choose that to
whom they need to mail about their administrations. The capacity of
individual offering is; they assemble solid connection with clients,
shoppers are giving prompt reaction to association. By using this tool and
technique, managers of company can retain in competitive market for a
long time.
These are the tools and techniques which employees of Thomas
Cook can use so that they can become successful in raising the sales and
on the basis of that they can earn or generate more and more profits. These
methods help in maintaining