Analysis of Contemporary Issues in Travel & Tourism (Module X)

This report delves into the contemporary issues shaping the travel and tourism sector. It examines technological advancements, security concerns, and the emergence of new markets, alongside an analysis of current trends like low-cost airlines, family holidays, and spa breaks. The report explores the impact of economic factors, including inflation, recession, pandemics, and natural disasters, on the industry. It further investigates how international airlines are responding to these changes and evaluates the strategies employed. The report also analyzes the effects of these issues and trends on the business context and the consequences of failing to adapt. Through the use of primary and secondary data, the report highlights the importance of proactive strategies to ensure the success and development of businesses within the travel and tourism industry. The report also emphasizes the importance of understanding and addressing issues such as terrorism and responsible tourism, which are critical in specific regions like the Middle East and North Africa, and also lack of image of countries like Romania.

Contemporary issues
in
Travel & Tourism

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysing issues which are currently driving change in tourism sector...............................3
1.2 Analysis of various issues by using appropriate methods and techniques............................4
TASK 2............................................................................................................................................6
2.1 Evaluation of current trends influencing in tourism sector...................................................6
2.2 Analysis of current trends using appropriate methods..........................................................7
TASK 3............................................................................................................................................7
3.1 Analysing response of International Airlines businesses towards change............................7
3.2 Strategies development in relation to response to changes by selected business entity.......9
3.3 Justifying the strategies which are used in response to modification.................................10
TASK 4..........................................................................................................................................11
4.1 Impact of issues and trends on driven business context......................................................11
4.2 Results when the change are not dealt properly..................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Alterations are fundamental for each and every kind of association as it aids in their
growth and development. There is the main problem of contemporary issues in provided time
duration. This can be determined in any way of involvement which is relevant with recent days.
Manager of an enterprise can utilize various kinds of tools as well as methods; therefore, they
can easily deal with entire contemporary problems. Present report is based on Snow Deal which
is basically concentrating on overall intrinsic and extrinsic touristy (Hartmann, 2014). Firm has
to identify each and every existing difficulty which is related with tourism industry and have to
take some essential steps for overcoming from them. An employer can find out the latest
problems through utilising proper tools. This report is going to explain many new trends and
their examination. Therefore, it is required for travel companies to use some appropriate
techniques so that they can easily deal with modifications effectively and efficiently.
Furthermore, investigation of those changes which can affect business either directly or
indirectly will be done. As a result, organisation can respond them in a proper way.
TASK 1
1.1 Analysing issues which are currently driving change in tourism sector
Top most growing sector in the entire world is travel and tourism. Various individuals
visit new places every year with an aim of getting refreshed from their hectic schedule.
Therefore, fundamentally, they are growing continuously so that they can face many sort of
problems in front of them (Luh Sin, Oakes and Mostafanezhad, 2015). Hence, it is required for a
firm to determine difficulties effectively which are related to their business and then work on
them. If manager is not doing this, then he/she can provide impact on their profits and in
addition, their reputation. Thus, Snow Deal needs to investigate current problems which are
continuously growing in sector of travel and tourism. Examination of those existing issues are
mentioned as beneath: Technological advancement: As time is passing, new techniques are taking place and an
enterprise needs to use them so that they can improve their working. Along with this,
with the help of them, they can easily reach to numerous people at a single time. It is
fundamental for a company to use new technique as per the time. As a result, an
individual can book their tickets in advance and they can search about enterprise online
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and will know about them. But, it is foremost problem which is being faced by Snow
Deal as they are not taking frequent decisions properly which can affect their client base
and revenues.
 Need for increased security: Each and every visitor expects their security while they are
travelling some other places. Tourist number is expanding continuously per year.
Therefore, it becomes a challenge for all regulatory bodies as well as tourism sector as
they need to handle tourism in an effective way. It is required for the nation to cater
protection to their guests so that they can maintain tourism in their country. All states
have their own procedures related to security of their guests which can provide a huge
impact on their interest such as Muslims in America. It affects this sector very badly and
creates and influences negative impact as well.
 Emergence of new markets: It is essential for company to expand their business;
therefore, they can acquire opportunities which are accessible for them. But it can
likewise develop some difficulties as well. It is essential for the manager of organisation
to find out demands of clients; hence, they can accomplish it timely. But, sometimes, it is
difficult for them if enterprise does not have adequate assets. If they have proper
resources then company is not much able to deal with changes and it leads to
dissatisfaction of clients (Timothy, 2014.).
There are some other changes that are seen in marketplace in travel and tourism sector and these
alterations are described below:
 Low Cost Airlines: Nowadays airline industry is facing some crises due to hike in their
fares so that to enhance number of visitors, companies are on the way of reducing their
fare so that growth of travel and tourism industry could get retained in marketplace.
 Family Gathering and leisure Holiday: Due to economic slowdown, travel companies are
promoting their tour plan related to family and friends by providing leisure holiday
packages.
 Spa Breaks Growing in Popularity: This type of trend brings health consciousness
because reason behind serving spa facilities is to enhance healthy factor among clients.
This trend is helpful in gaining attraction of wider number of visitors.
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 Urban vs. Rural Destination: Both areas are having significant growth in their localities
because of developments of adventure activities in these places. This type of activity is
able in fascinating domestic as well as foreigner travellers.
Below are some factors that affects changes in Travel and Tourism Sector:
Economic Factor: Growth of travel and tourism industry is growing down due to hike in
inflation because this factor makes increments in price of goods and services. Due to inflation
purchasing power of clients is rapidly decreasing and this factor is responsible for fall in
business of tour operator agency.
Cost of Travel and Recession: Overall value of travel is increasing in UK in recent time.
It means value of money got hike and people are not able in getting value against their money
which they put in their travel plan.
Epidemics and Panedemics: A panedemic covers more wider area on worldwide basis
and it affect more number of clients than epidemic. For example when swine flu hit UK in 2009
then that time people refuses to visit United Kingdom's locations and this type of customer's
behaviours impacted travel and tourism industry of company on negative basis.
Natural Disaster: When a natural disaster hit a country then it directly impacts a country's
travel and tourism on negative basis. Like when flood occurred in a nation then it means people
will refuse to visit country to this national disaster.
Thus, to resolve the above mentioned problems, it is fundamental for firm to take
appropriate steps as it can provide a broad impact on sector of travel and tourism. Along with
this, there will be possibility that it can hamper success as well as improvement of Snow Deal. It
is examined that if there is any sort of problem arise in this sector then it can influence their
growth.
1.2 Analysis of various issues by using appropriate methods and techniques
It is necessary for each and every kind of firm to find out the problems in a proper
manner. For the above stated purpose, manager of company can utilize effective tools as well as
techniques; hence, they can easily defeat them. Therefore, utilization of proper methodology in
determination of problems is needed (Reisinger, 2015). Every visitor always prefer those nations
or places to visit where they can pay less funds and acquire more satisfaction. Thus, this sort of
difficulty can be identified by utilizing effective techniques which is associated with them. When
issue is found out then effective steps have to be taken by the manager proficiently. This is much
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beneficial for tourism aspect as it assists them to regain success. Along with this, they can
modify their policies as per needs.
There are several problems which are being faced by Snow Deal as it develops some
obstructions in their operational activities which are mentioned as beneath:
 Technology improvement
 Emergence of new market
 Alteration in economy which is associated with demand, inflation and so on
Therefore, administrative department already created strategies according to past
situations but above discussed difficulties are measured by them currently. As a result, it is
required for them to alter their policies as well as strategies as per the same so that they can take
proper steps in a systematic manner (Standing, Tang-Taye and Boyer, 2014).
In the United Kingdom, it is determined by Snow Deal that their framework of safety
checking at airport is much frisky as it can develop dissatisfaction in preferences of visitors.
Hence, it is required for company to aware their customers that all it is done for their welfare so
that they can reduce uncertainty. Additionally, if there is any kind of modification in value of
currency then it is also considered as the foremost difficultly for firm and it can be found with
assistance of aspect of many scholars. To examine this, managers can use secondary data source
and it many include magazines, newspapers and many more. All these mentioned examples
provide adequate information in relation to current market differentiation.
Therefore, to collect data as well as information in an effective way, an employer can use
various methods as well as tools. Thus, for this purpose, manager can use two kinds of data
which are stated as beneath:
 Primary
 Secondary
With assistance of Primary Data, superior of Snow Deal can easily examine their recent
problems as it helps them to gather information which is related to recent time. They can prepare
a questionnaire which consists of many kinds of questions and give it to customers and then they
need to answer all questions in a proper way. It will be formulated according to their experience
of trip. As a result, Snow Deal can easily find out those problems which are faced by their
customers during their visit (Reisinger, 2015).
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If an organisation wants to gather Secondary data, then they can collect information
from many sources which comprises into newspaper, magazine, internet and so on. Thus, they
can find out issues of numerous people who are residing in different nations. Hence, it is the
most effective method which can be utilized by the firm.
There are several number of issues and problems are identify which are termed as current
issues and problems in Middle East and North Africa like terrorism, responsible tourism, etc.
Some of them made a positive impact on the other hand several points have negative impact as
well. There are various number of laws are also formed which enable them in working all the
things in an appropriate manner (Oviedo-García, 2016).
Terrorism: It is a major issue on which, management have to take some crucial steps for
overcoming from them. Thus, government plays an effective role in such relation which enable
them in doing all the things in right direction and in an adequate manner as well. This issue get
determine on the basis of secondary source of information which is related with the country from
last few decades.
Responsible tourism: Visitors who visit country need to take care of environment in an
effective manner. They have to understand entire policies or rules of visited nation. They are
responsible to utilize resources of environment appropriately.
Above analysis is understandable by below two examples like India and Romania. Description of
issues in travel and tourism industry in Romania are stated as below:
Lack of Image: Companies are not able in creating their image in front of customers because
clients rely upon feedbacks and comments of other person which they get from social media.
Dubious Governmental Decisions: Govt. of Romania closed their foreign office and called back
their employees to home. This is a organisation chat and ministry of travel and tourism shut
down their abroad offices.
Contemporary issues that Indian travel and Tourism faces and it comprises some specific
elements and elaboration of all components are described as under:
 In India, poor infrastructure like worst connection of reads and low connectivity among
all tourist destinations are a reason that stops visitors to choose India in their travel plan.
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 Country does not have proper aggressive marketing strategies to implement any tool and
technologies which could improve condition of travel and tourism sector and to promote
tour operators is a biggest issue in India in travel and tourism industry.
To understand external environment there are some factors that must be taken into consideration
in PEST analysis of firm.
 Economical environment: they are suffering from recession by credit crisis, expect
certain nations. In recent times, exchange rate of pound to the currency of foreign
exchange is not so strong. They are foreign travelling can pay less finance before
travelling in United Kingdom.
 Social environmental: Safe nations are highly insecurity as well as attractive. As visitors
mainly do not want to involve in crime while travelling to other country. As a outcomes
of raising concerned on the problems of environment on tourism sector.
 Environmental: mainly travel destinations of environment are attractive. As United
Kingdom environment is very clean place.
TASK 2
2.1 Evaluation of current trends influencing in tourism sector
Trends of market is flexible in nature and it will alter as per time passed. Therefore, it is
fundamental for company to analyse recent trends and along with this examine those
modifications which are taking place. Existing trends in tourist aspect can influence their
business (McKercher, 2016). For example, now days basically people visit to new places for
some particular aim instead of having fun.
 Adventure tourism: At recent time, tourist sector is entirely distinctive from previous
time. Numerous persons visit United Kingdom for variant aim. Like an example an
individual go Snowdonia with a purpose to enjoy mountain climbing. It is a kind of
adventure as it enhance level of satisfaction of people or may be a team. Therefore, it is
required for Snow Deal to organise such form of trip for their guest as it is much trendy.
 Sports tourism: There is an another major trend which is known as sports tourism as it
pulls numerous people towards them with an aim to visit other places (Mariani and et.
al., 2014). With assistance of this, company can easily improve their profits and will
arrange many kind of exercises over there. Paralympics as well as Olympics, both
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generated income of nation in 2012, as maximum persons visit that state with objective to
watch that form of games.
There is a place named as Snowdonia which is affected by current trends of travel and tourism
and impacts are described below:
1. This place is now very popular because trend of adventure tourism is increasing
nowadays and people are visiting Snowdonia to satisfy their climbing adventure.
2. Snowdonia is a place of nature and apart from climbing, people visit this location
to enjoy lap of nature and this destination is quite fine for outdoor activities and
river rafting also and this action is helpful in fascinating more tourists.
Above are impacts that are resultant of increment in adventure and sports tourism in United
Kingdom. As indicated by this, number of visitors are continuously increasing in Britain till
2014. Therefore, as per forecasting it is going to be continue till 2016 also. It will assist country
to improve their economy and along with this their revenues. As in 2016, it will going to 36.7m
in a year.
Thus, it portrays that company will expand their market through launching some new
items and services for their guests. This will aid them to take accessible opportunities which are
there in market. In addition, they can compete their competitors at competitive world (Luh Sin,
Oakes and Mostafanezhad, 2015).
There are some trends that affects selection of destination in country and elaboration of
these trends are described below:
 City Breaks: When a person visit another city for his/her short break then it is called as
city break. This is a quite often in United Kingdom when people wants a small holiday
from their daily routine life and to hit this purpose individuals select other city because
from there teht can travel easily and can be connected with home.
 Currency: Selection of destination depends exchange rate of currency. If a person wants
to visit a certain destination where he/she is getting more value of their currency then
traveller selects that nation and includes in his/her holiday package.
 Sustainable: This type of trend means when a tour operator meets current demand of
customers and enables opportunities for future so that more clients could get attracted
towards travel agency.
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2.2 Analysis of current trends using appropriate methods
Changes are important part of any business entities that help firm in their growth and
success. Issues that arise in a given time frame is called as contemporary issues. In this report,
firm has to find out impact of trends and issues that are driver for modification. Along with this
firm has to identify consequences of business failing to respond alterations of marketplace.
CURRENT TRENDS
It is important for each company which are facing problems and issues in a properly way.
The purpose of above stated is that managers of a Stansted Airport utilized a various types of
methods and techniques which prevent easily to them. For using them in a proper way
methodology of research is in need for issues. Customer preference is were having a low
expenditure and price with gives higher satisfaction to customers. Types of issues can detect
easily by using a effective techniques and tools. Manager can do more analysis for finding out a
issues so it can developed and alter policies and programmes as per customers needs and
satisfaction.
Their are some issues face by a cited organisation which help in enhance of activities,
developing and operations which are given below:
• Entry in new trade
• Technology modifications
• Economy alteration examples inflation, demand interlinked etc.
It is important to develop and change the terms and plans of a company for taking a steps
properly in a adequate way. With previous situation, department of management can design few
strategies effectively for measuring data and information.
FACTORS
Organisation ascertained in UK about protecting structure and visitors safety for solving
their issues. Organisation should be aware of clients informations about their services and
products for creating a different impact and for reducing of uncertain situations. If country face a
problem of changes in trends and currency then company will need in a help of learners and
professionals. Through a market analysis industry manager can use primary and secondary
resources of data like as journals, newsletters, magazines and many others.
Gathering of information by using two methods which help in quality increases of a study and
enterprise development:
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Secondary: Collection of a secondary data can done while analysing a types of blog,
social sites, magazines, articles, newspapers, articles and many others.
Primary: Using of a primary data organisation can analyse problems and issues of
organisation can help in data gathering in further times as well. They can have data information
through the questionnaire managing and fill by customers which contains all kinds of questions
link with their needs and interest.
Local laws and international: One of a major issue that company can face which can
retain their growth with that issues are created in tourism and travel sector. Causes of policies of
taxation, reduction in a numbers of consumers have to face by organisation. It create increment
and growth. Law of Western Urban Asia nations and USA.
Technologies for using examining current trends in travel and tourism
Analysing a current trends by using a correct methods of latest technologies as they
analysed a PESTEL analysis for finding out latest trends within a market of tourism sector as
they analysed a political environment as they find out all latest policies passed by governments
within a tourism sectors, environment factors are analysed by Stansted Airpor that what are
issues related with environment so that they can overcome with them easily. Social factors are
analysed by organisation that what their customers want so that they can earn higher by using
latest trends within market, technology are also used by Stansted Airport for attracting higher
level of customers within the company by using advanced technologies, economic trends are also
analysed of the sector of tourism within the Stansted Airports they have to be with all trends of
economic as customers should able to pay the price of their packages of tourism sector and at last
they analysed all the latest legal factors within a market so that they can run their business with
proper rules and legislations and can retain their sector for a long time within a market place.
These all factors are analysed by Stansted Airport that they can attract higher numbers of
customers with full efficiency.
 Apart from this, political factors in airport industry refers with the announcement
of airport tax cuts for the carriers that maintain or grow traffic by the Spanish,
Dutch and the Belgian governments will reduce operating costs for airlines.
Economic factors - The effect of the financial crisis on the aviation industry has
led some airlines to go bust; it translates into good news for Stansted Airport as it
reduces the number of options available to air passengers. Also, as both business
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and private passengers are cutting costs, more passengers will fly low-cost
airlines.
 Social factors - Despite the economic situation, air travel cannot be totally
eradicated. There will always be trips that can only be made by air either because
of time, distance or convince constraints.
 Technological factors - There is an increase in mobile phone usage and in the
capabilities of the mobile phone today such as access to the internet which can
enable passengers purchase tickets and check in via their phones. It is really
beneficial for Stansted Airports for raising sales revenues.
TASK 3
3.1 Analysing response of Stansted Airport businesses towards change
If there is any alterations in surrounding of business then it can affect their operations and
working. Some organisations do not want to respond on these modifications as that are not
advantageous for them for long period of time. Primarily, many firms who are engaging in
business of travel and tourism sector utilizes traditional methods. It is not giving them
advantages as by using this kind of methods manager is not much able to interact with their
clients. Instead of this, if they use modern techniques then they can easily promote their business
in front of numerous individuals by using new tools, such as internet, social sites and many more
(Kim and Ritchie, 2011).
It is fundamental for Stansted Airport to find out alterations which are going to take place
in sector of travel and tourism. For above stated purpose, they can use PEST investigation. As in
each and every nation circumstances related to political, social, economic and technological is
entirely distinctive. In recent times, clients are much alert regarding product. Therefore, it is
required for airlines to develop an adequate procedure to give respond to dynamic surrounding
effectively.
Political: Every organisation wants to expand their business in broad way. As they are
enlarging their firm then they are not limited to only one country. They
enhance their business in many nations; thus, it is fundamental for them to
examine circumstances of various states. As regulatory body of all country is
entirely vary from others and they develop rules as well as regulations
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according to their environment. And if there is any alterations in ministry
bodies then laws and regulations can change, such as they can impose new tax
policies.
Economical: Essential function of administrative department is to identify rate of exchange
and their fluctuations in nation. Additionally, an enterprise need to find out rate
of currency; therefore, they can begin their firm in an effective manner. If its
value is less then they need to take adequate steps; hence, they can create
maximum revenues.
Social: It is required for Airports group to identify preferences as well as tastes of their
clients; hence, they can provide services to them accordingly. As a result, they
can improve their income in a proper manner. If there is any alterations in their
demands then it can influence their business; therefore, they need to develop
sufficient policies to deal with them.
Technological: As there is many alterations can take place into firm and some of them can
associated with new techniques; thus, it is necessary for a manager to take it
into under consideration as a serious note. If they adapt this kind of changes
easily, then they can improve their work efficiency. With assistance of internet
booking, people can book their flights before 7 moths from their date of
visiting.
This investigation is basically related to Stansted Airport who are giving response to
dynamic environment. For above stated purpose, administrative department needs to take
adequate steps. If there is any sort of modifications in business, then it can affect their
operational activities adversely (Hartmann, 2014). Therefore, they need to lead PEST
investigation as with help of it they can show positive response to business.
There are many trends that are following by association which are stated as follows:
 Low Cost: In this trend, companies are providing best quality products and services in
low cost and due to this Stansted Airport company is providing most economic services
to their clients so that they could be retained for longer duration of time.
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 Family Gathering and Leisure Holiday: Because of economic Stansted Airport ,
companies are popularising various types of tour packages like family holiday, breaks
etc. Company can formulate a prominent strategy like a travel package with economic
rate and that have some extra activities that people could avail if they travel with their
family or friends.
 Technology: Stansted Airport company is using latest technologies by which this
venture can popularise their plans and packages in order to get attention of new clients.
For example, Stansted Airport company can use internet for online marketing in order to
make connection with wider range of people then provide them any of above travel plan.
3.2 Strategies development in relation to response to changes by selected business entity
Each and every kind of alterations can influence operations as well as working of firm
either directly or indirectly. To deal with changes in an effective way, manager of company can
develop strategies and policies. Along with this, employer needs to determine their long and
short term targets appropriately so that they can attain it accordingly. It is necessary for them to
review their mission and in addition vision timely; thus, entire task will accomplish within
provide time duration. Furthermore, developing any new item as well as services is another
issues for an enterprise. As if there is any modifications in choice of clients then it can affect
their profits (Hannam, Butler and Paris, 2014).
Stansted Airport is a multinational airline company; its a largest leisure firm over the
world by having own airlines. In order to gain high cutting edge, management of the organistion
company is required implement effective strategies. In this relation, marketing mix is the best
tactics that is used by firm. As a popular organisation, Stansted Airport organise several tours
and travels; this firm is also a owner of charter airlines, tour operations, scheduled airline etc.
Apart from this best suitable strategy for Stansted Airport is implementation of
technological advancements for completion of business operations. Alrthough, technology has
vast impact on performance level of companies. In tourism industry, offered services are based
upon adoption of technology. Beside this, marketing mix is also used by Stansted Airport so as
to promote itself and with an aim to respond effectively towards. It is essential for tourism
industry to execute technical tools so as to serve people in more innovative manner. In present
scenario, tourists interest are focus from explore destinations to unexplored destinations so that
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there are several trends of tourism which capture customers' eye, so that Stansted Airport can
also acquire these trends i.e. in bound and out bound tourism for better functioning in market.
Therefore, above described things provide assistance to Stansted AIrport so that they can
easily deal with modification which are taking place at marketplace. It will help them in their
growth and improvement and in addition they can develop their items distinctive as compare to
others. As a result, it has been comprehended that sector of travel and tourism is much growing
aspect and help to produce more revenues at marketplace. Manager can create some strategies
and policies so that they can fulfil their targets within minimum time frame effectively and
efficiently.
Recommendations:
There are some suggestions that can be availed by company like:
 By taking help of various technologies like cruiser liners, Snow Deal company can attract
luxury customers.
 By adding various new destinations in tour packages also fascinates many people who
travel with their different reasons.
 Appointment of new and more tour operators, association can serve many clients or more
than one or two clients at the same time.
3.3 Justifying the strategies which are used in response to modification
Stansted airport can use many strategies so that they can easily deal with those situations
which are facing by them (Dickinson and et. al., 2014). If they are utilizing adequate tools and
methods then they can easily retain their clients and in addition pull some other individuals also
towards them. An effective strategies or policies always provide support to an employer to
accomplish coveted goals and targets within minimum period of time. Additionally, they can
quickly respond to changes in an appropriate way. Therefore, it is required for both companies to
use strategies adequately; as a result, they can face modifications in a proper way. As changes
can influence business either directly or indirectly. Several kinds of alterations which can be face
by superior while conducting business, such as changes in demand of customers, rate of tax and
many more.
JUSTIFICATION
Above stated strategies are quite useful in context of Stansted Airport company because
by adopting any of above strategies company can deal with higher range of customers whether
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luxury service demands kor non luxury. For example, if association formulates strategies like if
with online marketing company can attract more customers and then offer them family holidays
with addition of extra activities with various luxury and non-luxury services can enhance
reputation and goodwill of company in marketplace.
Therefore, it has been comprehended that every firm needs to opt strategies as per their
format of business. As a result, they can easily deal with issues and problems and can attain their
coveted goals effectively (Timothy, 2014).
Stansted Airport is a growing travel agent which focus on providing quality services to
its target audiences and raising their travelling experience. In this relation, the firm is using
strategy of acquisition of new and innovative technology so as to boom up quality of products
and services which are being offered to customers. Beside this, use of marketing mix assists
people to get aware about products and services of the firm. Several trends in airport industry
supports to protect the sector with future challenges and such trends are – adventurous trips,
development of local airports, eradication of barriers of travelling so as to provide better
infrastructure services to people. Apart from this, Stansted Airport can also use boimetric
technology for onboard aircrafts in order to facilitate the immegriation of seatbacks and simlify
the process of in-flight payment. All these trends are also beneficial in raising performance and
profitability level of the company in respect of enhancing client base. Thus, personalisation
strategy would be supportive in attaining and retaining customers and promote business over the
world.
TASK 4
4.1 Impact of issues and trends on driven business context
There are various issues which has its direct or indirect impact on the tourism industry.
The refereed organisation has its different offices in distinct part of the world. It is known for its
quality services and level of efficiency they have in their management (Becker, 2016). Change is
a part of any business enterprise as the surroundings are dynamic and management has to
respond to them. There are different areas where change can be observed and their effects are
also discussed with the same:
Change in structure – If there is a change in the existing structure of the Stansted Airport
than it will have a direct impact on it. In case if merger takes place than the resources will get
doubled which will further increase the capacity of this enterprise. Apart from this if the refereed
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company acquire some other firm in the same field than in that case total market share will rise
to a great level which will further lead to the increase in revenues. On the other hand in case of
liquidations a great effect will be observed on the same enterprise . Its assets will be sold and all
the liabilities against the business will be paid off (Cohen and et. al., 2014).
On employment level – If there is a change in the existing labour rate than it will have a
direct impact on the level of employees working with Stansted Airport . Cost of employing them
will rise which will further have effects on the total number of employees. If any change is
observed in the business scenario than it will be necessary to communicate same to all the work
force so that accordingly work is done.
Technology – When a change is observed in the technology than it has to be adapted as it
is due to the fact that it is effective for earning the competitive advantage in the market.
4.2 Results when the change are not dealt properly
In case when the required changes are not adapted by Stansted Airport s in a manner in
which they must be implemented, following will be its consequences:
 It will diminish deals and what's more benefits of organization. Thus, the income edge of
given organisation will lessen which can improve cost of items and administrations.
Accordingly, customers will change to some other firm, which is giving things to them at
a sensible costs and association will lose their customers.
 Like this, if an affiliation isn't doing their work in a sufficient route and alongside this,
they don't have much reserve to pay supplies. At that point, it will change the states of
mind of them. They won't take their requests in future. Rather than this, refereed travel
company will supply their material to another undertakings (Cohen and Cohen, 2015).
 In this way, wage of an affiliation will go down which will have impact on the image of
the Stansted Airport . Alongside this estimation of their merchandise and in addition
administrations will go down hence the refereed organisation will lose the competition.
CONCLUSION
From the above report, it can be summarised that there are different issues discovered in
travel industry. In order to recover the same, it is necessary that required actions are taken
against them so that profit margins can be maintained. People visit various destinations with
different objectives and hence, this is important that the problems faced by them are solved so
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that growth can be maintained in this industry. The study shows that to maintain continuity in the
market as all changes which are taking place in this industry are dealt carefully so that its
negative impact can be reduced to minimum.
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