This report examines the contemporary issues driving change in the UK travel and tourism sector. It analyzes factors such as political unrest, terrorism, Brexit, and increasing pollution, and their impact on both inbound and outbound tourism. The report also evaluates current trends like grey tourism, gastronomy tourism, and adventure tourism, highlighting their influence on the industry. Furthermore, it explores how Whitbread businesses, including Premier Inn and Costa, can respond to these changes through strategic planning and technological advancements. The analysis includes the use of e-tourism and social media for business development. The report concludes by assessing the consequences of failing to meet demands and emphasizes the importance of adapting to evolving trends in the travel and tourism sector. This document is available on Desklib, a platform providing a wealth of study resources for students.
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