Marketing Mix Issues & Total Tourism Product in Travel Tourism

This report delves into the application of the marketing mix within the travel and tourism sector, highlighting its crucial role in attracting customers and promoting various activities. It identifies key issues related to the marketing mix elements – Product, Price, Place, and Promotion – using the Thomas Cook Group as an example. The report emphasizes the significance of the service marketing mix, particularly the 7 P's (Product, Place, Price, Promotion, People, Process, and Physical Evidence), in delivering unique customer experiences. Furthermore, it explores the concept of the total tourism product, encompassing both tangible and intangible aspects, and its impact on business organizations. The role of managers in ensuring quality and service for marketing development is also discussed, with reference to Thomas Cook's customer feedback mechanisms. The report concludes by highlighting the functions of the total tourism product in attracting customers through diverse holiday packages.

TRAVEL TOURISM
AND
MANAGEMENT
Task-3

 Introduction
 Issues related with Marketing Mix
 Importance of elements mix of service sector
 Concept of total tourism product on business organisation
 References
Content

Introduction
Marketing is a broad broad approach in relation to every sector in the
economy like the travel and the tourism sector. Marketing approaches
are necessary so that the company can achieve desired result in the
economy. Marketing in travel and tourism relates to different
activities of marketing that are used to attract the people towards the
brand or the products and thus helps in the promotion of different
activities.

Issues related with Marketing Mix
The marketing mix uses the strategy or tools that are designed by the
organisations that leads them to success in the marketing
environment.
It consist of different elements which are described as under:
 Product
 Price
 Place
 Promotion

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Products – The Thomas cook group have different product
available for the customer like holidays packages. This products
helps in satisfying the needs and wants of the customers (Crooks
and et. al., 2011).
Price – Price helps in achievement of advantage over the competitor
products and the services that are offered in market.

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Place – There should be proper place from where the products and
the services can be sold. The products can be sold on the retail
outlet or online. Thomas group provides the services both on retail
stores and availability of products online.
Promotion – Awareness is the important factor for the promotion of
the products and services of company. Company may use the
different promotional tools for the promotion of product.

Importance of elements mix of service
sector
The service marketing mix can be
defined as the mixture of various
elements that are related to promotion
of various brands and the products of
travels and tourism department The
marketing mix contains seven P' s
which includes product, place, price,
promotion, people, process and
physical evidence.

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The travel marketing mix offers unique services
to the customers so that the customers are
attracted towards the services. The place
where the tourist will be visiting should be
unique.

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Price is related with the demand and the supply
situation in economy. Place from where the
different services can be offered to the customer in
services based industry so that the needs of
customers are fulfilled.

Concept of total tourism product on
business organisation
The travel and tourism products relates to tangible and intangible
products in the marketing research and are based upon the activities
of particular destination (Evans, Stonehouse and Campbell, 2012.).
It creates a luxurious travel experience so that the customers are
developed in larger amount Managers have to focused on their quality
and services towards the marketing development of organisation.

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Thomas cook also have used a different concept to collect
customer's feedback and their responses by organising survey
and seminars. These feedbacks are the results of employees
works and the results are the growth in the carrier of
persons. .

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The total tourism product
has different functions
it attracts the customers
by offering them
different holiday
packages so that the
people can enjoy the
tour.