Effective Marketing in Travel & Tourism: Summer 2018 Analysis

This essay provides an overview of marketing in the travel and tourism industry, emphasizing the importance of marketing for companies to effectively communicate information about their products and services. It highlights the critical elements of the marketing mix, including product, price, promotion, and place, within the context of Thomas Cook's operations. The analysis extends to the service sector mix, focusing on people, processes, and physical evidence, and also explores the concept of the total tourism product, which encompasses planning and destination selection based on client preferences. The essay underlines the need for companies in the travel and tourism sector to manage their operations effectively to meet customer needs and generate profits.

Marketing in Travel
and Tourism

Introduction
• Marketing is essential for companies through which
adequate information about products and services is
delivered to people.
• Management require to frame marketing plan and
specify marketing mix of firm. Thereby, they even
require to take feedback from clients about quality of
offerings and acknowledge their experience from use
of items.

ELEMENTS OF MARKETING MIX
In organization, marketing mix plays important
role to deliver adequate information to people.
Product, price, promotion and place are various
components which administration require to
specify in its marketing plan.

Product
Company deliver items to fulfil need and wants of people.
It is necessary for management to add appropriate features
and benefits in according to demand of buyers.
In Thomas Cook, various problems such as identify target
market, requirement of customer and unique selling points
present in products to position firm above competitors.
These are various issues which are to be taken care, so
that firm deliver adequate service in marketplace.

Price
Firm require to set appropriate rates for products and
services, so that they are able to attract people. Thomas
Cook which is a travel and tourism company faces
problem as they require to frame package through which
visitors get influenced.
As, company is launching summer 2018; so it is essential
that appropriate offers are given to clients to encourage
them to visit Morocco and Egypt.

Promotion
Organization require to use effective tools to advertise
products and services. Thomas cook faces various
problems such as goal of promotional campaigns, compute
budget which can be invested in Sumer 2018. Besides this,
management even require to take care of laws regarding
target market and environment where business is being
conducted.

Place
• It is important that firm provide products and
services at appropriate destination, so that
buyers can purchase it in according to their
wants. Thomas Cook's summer 2018 which
consists Morocco and Egypt destination
require to specify popular locations of
country to attract people.

Service sector mix
Organization uses marketing mix and deliver
adequate products and services to fulfil needs of
people. This help superior to generate adequate
profit for business. These are elements which are
essential for service industry is as follows:
• People
• Process
• Physical evidence

Concept of total tourism product
Companies operating business in travel and tourism
industry require to undertake operations in proper manner.
As total tourism product which consists different
components of travelling. This specifies complete
information about planning that has to be made for trip
and destinations which are considered in relation to
preference of clients.

References

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