Marketing Strategies and Challenges in the Travel and Tourism Industry

The report analyzes the travel and tourism industry, highlighting its economic significance and the role of marketing strategies. It explores niche markets such as adventure, gastro, and dark tourism, emphasizing their importance in attracting customers, especially the younger generation. The report discusses the need for appropriate customer service and the challenges of high investment costs. It concludes that the dark tourism sector holds potential for development. The report emphasizes the importance of understanding customer behavior and the need for skilled employees. It also covers the impact on the environment. The report provides an overview of the travel and tourism sector and its influence on a country's economic condition.

INTERNET MARKETING
INTRODUCTION
The industry of travel and tourism plays an
significant role in developing the economy of the
country as it assists in the generation of many
employment opportunities in the country and
generating huge revenues for the government which
in turn is invested for the welfare of the citizens of
the country.
PRESENT TRENDS
The niche market is a type of market where the
companies operating in the market finds no
competitors which makes it easier for these
companies to survive in the market for a longer
duration. Thus, niche market becomes more
significant and popular for the tourism industries.
These niche markets include adventure tourism,
Gastro tourism, Agro-rural tourism, sports tourism,
dark tourism etc.
 Influencing the buying behaviour of
customers and their interest so that visit such
markets.
 Provides benefits to the loyalists and
residents of the United Kingdom.
 Decreasing the impact on the environment.
As against this, there are some disadvantages of such markets
which are discussed as under:
 Employees whom possess appropriate knowledge and
abilities are required who have etiquettes of how to treat
the guests so as to maximise their satisfaction level.
 In this the huge range of investment is required which will
bring issues in towards travel industry.
 Generating income at a low level.
From the above given report it has been
concluded that travel and tourism sector
is consist to be the most developing
industry which has a direct influence on
the economic condition of a country.
CONCLUSION
DISADVANTAGES Therefore, if the companies want to
establish and expand the business off
tourism in the niche markets then, dark
tourism is considered as more desirable
for attracting large number of visitors
mostly the youth generation as they are
more attracted towards such types of
tourism than any other form. The tragic,
mysterious and horror places attracts the
attention of many customers and thus
there is a need for development of such
areas on a regular basis.