Travel and Tourism: Integrated Promotional Campaign Analysis Report

This report provides an overview of an integrated promotional campaign within the travel and tourism industry. It emphasizes the importance of marketing for business success, highlighting the need to understand customer needs and preferences. The report explores various marketing strategies, including social media marketing, market segmentation, and strategic planning, to enhance customer reach and satisfaction. The historical context of tourism is briefly discussed, referencing early travel motivations and the evolution of tourism through different eras. The report also touches upon the role of companies like Thomas Cook and the factors influencing the demand for travel services, concluding that effective planning and research are crucial for competitive advantage in the travel and tourism market.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
An integrated promotional campaign for a travel and tourism
Introduction
Marketing in travel and tourism is very essential for the success
of business which is related to this. They want to provide better
services to their customers so that they can fulfil their needs and
wants. Company can also make some strategies for this purpose
and can also provide effective offers to their customers. By
marketing organization can also determine the needs of
customers. An effective research can also help an organization to
take the advantage from their competitors.
Main intension of this traveler is to gathered food
and traded around the world and gave rise to the
barter system. 1500 BC is marked as the area
when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around
the world in search of food and shelter. Main
intension of this traveler is to
Morocco Egypt
Social marketing
Thomas cook can make plan with the help of social
media marketing. It is very helpful for the company
because with the help for social media marketing they
can attain maximum number of customers at a time. It
is also much popular among the people and also
attract the customers towards Thomas cook. With the
help of social media marketing.
Conclusion
A proper strategic planning will always help
the company to achieve their desired goals and
objectives. There are also some factors that can
affect the demand of the services of Thomas
cook. Market segmentation is very necessary
so that organization can fulfil he demand of
their customers or visitors according to their
taste and preferences
PROMOTION CAMPAIGN