Marketing Functions in Travel and Tourism: A Detailed Report

This report delves into the essential aspects of marketing within the travel and tourism sector. It examines the roles and responsibilities of marketing functions, including strategy formulation, market research, and competitive analysis. The report emphasizes the importance of marketing in rela...Read More

Marketing
Essentials for
Travel and
Tourism

Table of Content
 Introduction
 Roles and responsibilities of marketing functions
 Roles and Responsibilities of marketing related to organisational
functions.
 Conclusion
 References

Introduction
Marketing is the essential tool for the organisation as this allows
organisation to increase sales and profitability. It is the business
activity which influences buyers to the buy the products and
services and also helps in the promotion, advertising and
distribution of the product.

Roles and Responsibilities of marketing
functions.
Marketing is the necessary function which is to be performed by the
business organisation in regard to deliver the products and services
of the customers satisfaction. It is the prime or it can be said is the
main component for the business management. To achieve the
primary objective or the vision of the company the business
implements various function.

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 Formulating strategies : Appropriate strategies will helps the
organisation in achievement of the goals and objectives within a
short span of time. The business of Thomas cook must focus on
developing the plan and strategies which involves less time and
cost for accomplishing the objectives with the optimum utilization
of the resource available to them.

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 Market research : Proper market research should be conducted in order
to determine the needs and desire of the end users. As the company like
Thomas Cook is operating their business on a large scale they must
research the market to identify the strength and weaknesses of their
competitors in order to compete with their rivals and the strategies which
the competitors are following so that the business of Thomas Cook can
plan better to achieve the goals.

Key roles and responsibilities of the
marketing in environment:
The term marketing is important for the both organisation and environment.
As marketing is the activity which consists both of these factors while
promoting their products and services in the marketplace. The roles and
responsibilities of the marketing towards the environment are as follows :

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 Dealing with competition : Companies face tough competition from the
competitors prevailing in the market . To deal with the tough competition
companies must evaluate the strategies of their challenger, their
weaknesses, strength and should formulate strategies accordingly to beat
its rival like Topdeck travels.

Roles and Responsibilities of marketing
related to the organisation
Marketing is the function which involves large engagement of the
personnel as this function can't be operate by an individual. Each
organisational function are interdependent to one another so that the
vision of the company can be attained. The roles and responsibilities
of each operative department of the organisation has to perform their
specific functions in relation to the marketing department so that the
company can execute their operation in a adequate manner.

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Marketing and Research & Development department- Research and
development department are those which helps the organisation in
determining the needs of new products in the market. and the information
regarding the new products and services is provided through the marketing
department which will help the business of Thomas cook to analysis the
market and produce the products or services according to the preference of
their potential end user.

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Marketing and Finance departments – Finance department are more
concerned about the allocation of the funds to the marketing department for
operating their activities of marketing such as advertisement and promotion
of the products and services which are provided by the company . These
department are interconnected to each other as without the availability of the
finance the department of the marketing won't be able to execute their
marketing operation.

Conclusion
From the above report, it can be concluded that marketing and
the relation of marketing with every function or department is
very essential within the organisation. Marketing manager
plays an important roles and responsibilities for accomplishing
the goals and objectives.

References
Okumus, B. and Cetin, G., 2018. Marketing Istanbul as a culinary
destination. Journal of Destination Marketing & Management. 9.
pp.340-346.
Pike, S. and Page, S. J., 2014. Destination Marketing Organizations and
destination marketing: A narrative analysis of the literature.
Tourism management. 41. pp.202-227.

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