The Role of Marketing in Travel and Tourism Sector

This report analyzes the role of marketing in the travel and tourism sector, emphasizing its importance in economic growth and development. It covers marketing tools and techniques used by travel companies to increase sales and market share, highlighting the impact of globalization on the industry. The report explores the functions of government and government authorities, including research, planning, marketing, and policy design. It also examines the role of international organizations such as the World Tourism Organization and the Pacific Asia Travel Association. Furthermore, it discusses how local and national economic policies, such as visa policies, tax breaks, and infrastructure development, influence the success of the travel and tourism sector. The report references several academic sources to support its findings.

Marketing in Travel and
Tourism

Task 2

Introduction
• Marketing played a vital role in the growth and development of travel
and tourism sector for a country.
• There are various tools and techniques which can be used by the travel
companies in order to increase sales and market share.
• After globalization the growth rate in the tourism sector is grown
drastically which can help to create a new opportunity for each and
every company

Analyzing the function of government and
government authorities in travel and tourism
Travel and tourism sector contribute in the economic growth and
development of a country. They provide a large number of job in to
various areas such as accommodation, food and catering, tour agents
etc.
• Research and planning
• Marketing
• Designing tourism regulations and policies
• Training and Education

International Organization
There are various international organizations which played a prominent
role in the growth and development in travel and tourism sector. These
institutions are
• World tourism organization
• World travel and tourism council
• Pacific Asia Travel Association
• International civil Aviation organization

Local and national economic policy influences
the success of the travel and tourism sector
It is essential for a country to make such policies which can attract large
number of tourist in to the country.
• Visa and immigration policies
• Tax breaks
• Funding in to tourism development
• Infrastructure development

REFERENCES
Dahl, S., Eagle, L. and Ebrahimjee, M., 2013. Golden moves:
Developing a transtheoretical model-based social marketing
intervention in an elderly population. Social Marketing Quarterly, 19(4).
pp.230-241.
Dill, J. and Mohr, C.D., 2010. Long-Term Evaluation of Individualized
Marketing Programs for Travel Demand Management.
Hägele, K.C., 2006. Marketing Plan for Ryanair.
Kandil, T.T.M. 2015. Mobile Medical Diagnosis Applications: A Novel
Platform for Cloud–Based Marketing Software. Discovery. 27. pp.54-
62.